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EnglishThe true reason why Google is leaving China?
12
Mar
Mar
Ok, I know what they said. They protect human rights and other stuff. But, how come they do it suddenly, they had to follow the government rules since the beginning right, so why do they complain now?
Oh I know, some accounts were hacked! Come on, it’s GOOGLE, every day thousands (or more) of people are trying to hack accounts. It’s bad, but it’s not new.
I have another theory, and I would bet a lot that I am right. Google, the giant, has a weakness that was forgotten, but that the Chinese environment cruelly reminds them.
THEY HAVE ONLY ONE SOURCE OF REVENUES: Adwords. if you attack this one, you attack the heart of their revenue sources.
I know they have few others, but they earn no money, like google apps and so on. That is small money in their turnover.
Click Fraud
What’s going on is that they suffer MASSIVE click frauds. I manage many adwords accounts, and you can see it clearly. When a campaign in china has 99,9% of people who stayed in average less than 0.0 seconds !!!
We can check it by using… google analytics. Or any other live website statistics tool like woopra, clickit or statcounter. To make it clear, they sell advertising to people, and then computers (and not humans) click on the links, make google clients pay, while no one (human) visited the website.
Money lost in the East and the West
Now imagine if everyone in the west learns about it, this will end up in lowering the trust clients have in google to bring them business, and google will lose advertising budgets for their adwords!! Even in the west, where they probably don’t have to face the same problem, people will lower their adwords budgets. This means millions of dollars lost for google.
Money back Warranty?
Actually, it’s even worse than that. How can they give the money back (I know they would, they are not trying to steal) to their clients, while they cannot make the difference between a real visitor, who clicked, and a computer…
Let it be known : baidu, google Chinese competitor, suffers the same syndroms, we managed also campaigns for baidu, but they have the same problem. 99,9% of visitors staying less than zero second, no one asking to chat on the website, etc.
To let you know, we manage adwords campaigns around the world, and there is only in china that we have to suffer these attacks.
Critique of Pure Unreason
To me, that is why Google is threatening to leave. Because they are on the verge of losing millions and millions of dollars. I would be google CEO, I would also leave the place instead of jeopardizing my main markets.
Of Course, they cannot say : you know what, we cannot give our clients their money back, and that’s why we are leaving.
Last time they spoke about the click fraud, it was only AFTER they could find out which computers were involved, and thus, they could charge their clients honestly. This time, the technology used by those who attack them is a bit trickier I guess, and time came for google to solve the problem differently.
They spoke about cyber attacks; they just weren’t clear about “what kind” of cyber attacks it actually was…
Come on techcrunch crew, go interview some people at Mountain View, and let it be known.
Submitted by Hacene on Fri, 03/12/2010 - 10:30
Comments
#1 I never trusted 100% Google,
I never trusted 100% Google, but how do you know that? How can you affirm that the goernment is not behind those attacks? Anyway, I'm still not trusting the "pay per click" system, too weak.
#2 who's behind the click fraud, don't know...
i never spkoe about whose behind, idon't know
i can just see that the ppc behaviour is totally not logic. 99.9% of people staying less than zero second?!
there is no chat, etc.
and as you can see, it's not the first time, each time they spoke about it AFTER, so now i guess we are IN
#3 Silly post. You know very
Silly post. You know very little about this stuff don't you? Click fraud is nothing new at all and almost anyone who has ever used any sort of online advertising (either buying or selling) knows about it and there are plenty of ways by which Google protects itself from these.
#4 you seem to know even less.
you seem to know even less. did y.
ou ever use adwords in china? i guess you didn't
"there are plenty of ways by which Google protects itself from these."
no there are not plenty of ways to prevent click fraud, otherwise google wouldn't charge us for
none exisiting clicks.
click fraud happens in other countries, but never with the size it has reached in china.
never...
#5 That's very interesting point
That's very interesting point of view, but it needs to be proven. You don't think so.
And does it mean actually ?
It means that chineses have developed some bots that are spread on thousand and thousand of computers like malwares or viruses through back doors existing in browsers for example ?
In this case, this kind of technology should exist also in the west. but nobody in the west would use it ?living
May be Google itself have developped its own click fraud technology to make some extra cash.
#6 google would not do that
"May be Google itself have developped its own click fraud technology to make some extra cash."
i don't think so, because that would ruin their business. and they would not jeopardize their business
#7 Why did they bought g.cn?
But i've heard that they bought g.cn, on the most little domain name, so why? Thanks you :)
#8 Even if they did something
Even if they did something like that, among the fake clicks there would still be real ones. And probably who pays for adwords would still notice differences with and without google.
On the other hand I'm not buying the human rights thing either, but I think that your theory by itself is a bit weak. There must be higher stakes involved..
#9 google china
"among the fake clicks there would still be real ones. And probably who pays for adwords would still notice differences with and without google."
that's totally true, that's why we noticed diffrences...
a higher stake than your main income source?
#10 Interesting!
This is a very interesting post. To tell the truth I also had some guesses. But it is like in the song Free by Enrique Iglesias. Google wants to remain free. It seems to me Google will never let any other company and even any country dictate new rules which are against their principles. It seems to me this it the main reason.
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