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World’s largest social network service Facebook hopes to grow in Asia, and notably in China, Facebook founder and CEO Mark Zuckerberg said at the Cannes Lions advertising festival.

World's largest SNS

Founded in 2004, Facebook now has almost 500 million members.

The company is looking for other ways to maintain its growth driven now by non-English languages, in particular French, Spanish, Turkish and Indonesian. The objective is to reach 1 billion users.

Facebook to go local

Mark Zuckerberg also announced that Facebook would soon begin to make its first strategic local moves and do specific things in specific countries. He did not specify whether that would involve local customisation of Facebook in those countries, or some sort of corporate activity.

He also pointed out that mobile internet would be a driver of growth in social media.

Facebook wants to take the lead in the Asian SNS market

Among the countries for the next phase of expansion, Mark Zuckerber quoted China, Russia, South-Korea and Japan where Facebook isn't the leading social network.

Facebook faces fierce competition with Chinese social networks such as Tencent QQ, Renren Network (former Xiaonei) and Kaixin001 (see our article about SNSs in China). But as you know, Facebook is still blocked in China, so I don't really understand how Facebook intends to gain users unless it buys one of these companies.

Other local Asian SNS leaders include Cyworld in South Korea, Mixi in Japan and Vkontakte in Russia.