blogger

Google's blog publishing platform Blogger has introduced real-time statistics feature for its users.

Blogger integrates real-time web analytics

Launched in 1999, Blogger is a blog storage service that allows private or multi-users blogs. It's currently unavailable from China.

The real-time feature can be found under the statistics section on draft.blogger.com with no required code to install. 

On the new statistics page, you can see a tab named ‘Now’, which gives you an almost real-time overview with insight into your visitor traffic, including top pages, referral data, browser data, and their geographic location.

The new feature also displays popular search keywords to find out what your visitors are looking for.

Image: Techcrunch

What about Google Analytics?

Blogger analytics is simple to manage but limited. Contrary to Google Analytics, it doesn't include bounce rates, campaigns, and ad conversions. 

However, Google Analytics doesn't provide real-time web analytics yet. Why doesn't Google Analytics have this feature? That's a good question since there’s obviously no technical limitation.

Apparently, Google believes that most users are simply not interested in seeing real-time statistics rather than a good overview of 24-hour traffic and longer periods of time. But maybe introducing real-time web analytics to Blogger is a first step to display the feature in Google Analytics in the future?

If you're interested in web analytics, you can also read our article about why Google Analytics data differ from Alexa.