statistics

This post contains market shares for search engines in the world and several countries including the US, China, Japan and South-Korea. Data provided by comScore is based on “expanded search” definition, which includes searches not only conducted on the core search engines.

Search engine market share - worldwide

Google Sites ranked as the top search site worldwide with 87.8 billion searches in December 2009, or almost 67 percent of the global search market. Yahoo! Sites ranked second globally with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion searches.

Microsoft Sites reached 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing to 1.9 billion searches.

Search engine market share - US

In January 2009, Google Sites led with 11.7 billion searches, representing almost 59 percent of the US search market. Yahoo! Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL (781 million).

Search engine market share - Europe

In March 2008, Europeans conducted almost 25 billion searches. Google Sites holds the leading position with more than 19 billion searches conducted, representing 79 percent of the European search market. Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent.

Search engine market share - China

The Chinese conducted almost 11 billion searches in July 2008. The leader of the market is the Chinese search engine Baidu, far ahead of Google (see our recent article showing that Google's loss is Baidu's gain in China). Other players such as Soso and Sogou try to gain market share but aren't very successful. 

Search engine market share - Japan

Yahoo! Sites led the search ranking in Japan with 3.5 billion searches in January 2009, followed by Google Sites with 2.6 billion searches and Rakuten with 153 million searches.

Search engine market share - South Korea

In April 2009, 3.4 billion searches were conducted in South Korea. NHN Corporation, which includes Naver.com, led the search market with 2.1 billion searches conducted on its sites (62 percent search market share), followed by Daum with 680 million searches (20 percent) and Google Sites with 251 million searches (7 percent).

If you have more up-to-date data about search engine market share, notably in Asian countries, feel free to share it with us.

Over 25% of Chinese Internet users shop online

According to the white paper on the Internet released by China's government (see our previous post China's Internet censorship will continue), Chinese online shopping population hit 100 million in 2009.

As the whole Chinese Internet population was estimated at 384 million people at the end of 2009, it means that more than one-quarter of people connected to the web actually shop online.

China's e-commerce growing fast

The paper states that 'E-commerce is undergoing rapid development', affirmation confirmed by the trade volume of e-commerce in China which surpassed 3.6 trillion yuan (approximatively $525 billion) in 2009, compared to 1.95 trillion yuan in 2008 (approximatively $284 billion).

More and more businesses are indeed using e-commerce in China: over 50% of large enterprises (30% of small and medium sized companiers) have established e-commerce systems.

Moreover, specialized e-commerce services are also taking shape to support the growth, with systems like digital authentication, e-payment and logistics gradually being formed.

New online retailers actors

China's ecommerce market is undergoing several movements after Taobao and Yahoo! Japan launched the world's largest ecommerce platform on June 1st. 

In addition, Japan’s largest online retailer Rakuten announced a joint venture with Baidu to launch an e-commerce platform in the second half of this year.

Internet statistics of the world in video for 2009, nice work done by jess3 :

Here are some of the internet stats given by the video for the people who cannot use flash (and thus cannot watch the video) :

1,73 billion internet users worldwide in September 2009

Internet Users :
Asia internet users 738 Million (44%)

Europe internet users 418 Million (25%)

Africa internet users 67 Million (4,5%)

Oceania Australia internet users 20 Million (1,5%)

Latin America internet users 179 Million (10%)

North America internet users 253 Million (15%)

Average number of emails sent per day in 2009: 247 000 000 000

among which 200 000 000 000 are actually SPAM! which means that

81% of emails sent every day are actually spam!

1.4 Billion email users worldwide

Number of websites in the world : 243 Million in december 2009

Number of blogs in the world : 126 million

27,3 million tweets on twitter everyday!

4,25 million of people following @aplusk (but why?! didn't get it)

facebook has 260 billion pageviews per month!!

182 the number of online video an average user watches in a month (in the USA)

this one is scary : 148 000 new zombie computer created everyday!! (zombie computers are computer used to send spam, or something else).

If you have some internet statistics sources, please leave them in the comments.

Google launched Google Internet Stats, a new service (surprising ;o) that is really going to be useful for internet marketing. They compile statistics from many sources, some internal like google trends, and some from other sources like eurostat, financial times, economist, etc.

Google Internet Stats is only available in the uk for now (so not very useful for us in china), but still, it’s only a test, and there are big chances for this service to meet success. We just have to wait a little before we can use it in the rest of the world (yeah, frustrating, I know…)

These statistics are NOT ONLY about INTERNET and ecommerce, it can be on any subject as we can see in the following example: On January 26th 2009, more than 76,000 job cuts were announced worldwide in a single day (source : financial times 2009)
To use it, just go on Google Internet Stats