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Search engine market share by country
27
Jul
Jul
This post contains market shares for search engines in the world and several countries including the US, China, Japan and South-Korea. Data provided by comScore is based on “expanded search” definition, which includes searches not only conducted on the core search engines.
Search engine market share - worldwide
Google Sites ranked as the top search site worldwide with 87.8 billion searches in December 2009, or almost 67 percent of the global search market. Yahoo! Sites ranked second globally with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion searches.
Microsoft Sites reached 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing to 1.9 billion searches.
|
Top 10 Expanded Search Entity by searches conducted in December 2009
|
Searches (MM) | Market share (%) |
| Worldwide | 131,354 | 100 |
| Google Sites | 87,809 | 66.8 |
| Yahoo! Sites | 9,444 | 7.2 |
| Baidu | 8,534 | 6.5 |
| Microsoft Sites (Bing - MSN - Windows Live Search) | 4,094 | 3.1 |
| eBay | 2,102 | 1.6 |
| NHN Corporation | 2,069 | 1.6 |
| Yandex | 1,892 | 1.4 |
| 1,572 | 1.2 | |
| Ask Network | 1,507 | 1.1 |
| Alibaba | 1,102 | 0.9 |
| Other | 11,229 | 8.6 |
Search engine market share - US
In January 2009, Google Sites led with 11.7 billion searches, representing almost 59 percent of the US search market. Yahoo! Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL (781 million).
| Top Expanded Search Entity by searches conducted in January 2009 | Searches (MM) | Market share (%) |
| United States | 19,979 | 100 |
| Google Sites | 11,714 | 58.6 |
| Yahoo! Sites | 2,979 | 14.9 |
| Microsoft Sites (Bing - MSN - Windows Live Search) | 1,188 | 5.9 |
| AOL | 781 | 3.9 |
| Ask Network | 645 | 3.2 |
| Other | 2,672 | 13.5 |
Search engine market share - Europe
In March 2008, Europeans conducted almost 25 billion searches. Google Sites holds the leading position with more than 19 billion searches conducted, representing 79 percent of the European search market. Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent.
| Top Expanded Search Entity by searches conducted in March 2008 | Searches (MM) | Market share (%) |
| Europe | 24,550 | 100 |
| Google Sites | 19,434 | 79.2 |
| eBay | 752 | 3.1 |
| Yandex | 528 | 2.2 |
| Yahoo! Sites | 486 | 2.0 |
| Microsoft Sites (Bing - MSN - Windows Live Search) | 469 | 1.9 |
| Nasza-Klasa | 320 | 1.3 |
| QXL ricardo | 298 | 1.2 |
| Other | 2163 | 8.8 |
Search engine market share - China
The Chinese conducted almost 11 billion searches in July 2008. The leader of the market is the Chinese search engine Baidu, far ahead of Google (see our recent article showing that Google's loss is Baidu's gain in China). Other players such as Soso and Sogou try to gain market share but aren't very successful.
| Top Expanded Search Entity by searches conducted in July 2008 | Searches (MM) | Market share (%) |
| China | 10,994 | 100 |
| Baidu | 7,406 | 67.4 |
| Google Sites | 1,825 | 16.1 |
| Alibaba | 823 | 7.5 |
| Tencent (Soso) | 513 | 4.7 |
| Sohu (Sogou) | 305 | 2.8 |
| Other | 165 | 1.5 |
Search engine market share - Japan
Yahoo! Sites led the search ranking in Japan with 3.5 billion searches in January 2009, followed by Google Sites with 2.6 billion searches and Rakuten with 153 million searches.
| Top Expanded Search Entity by searches conducted in January 2009 | Searches (MM) | Market share (%) |
| Japan | 6,795 | 100 |
| Yahoo! Sites | 3,489 | 51.3 |
| Google Sites | 2,596 | 38.2 |
| Rakuten | 153 | 2.3 |
| Microsoft Sites (Bing - MSN - Windows Live Search) | 113 | 1.7 |
| NTT | 103 | 1.5 |
| Other | 341 | 5.0 |
Search engine market share - South Korea
In April 2009, 3.4 billion searches were conducted in South Korea. NHN Corporation, which includes Naver.com, led the search market with 2.1 billion searches conducted on its sites (62 percent search market share), followed by Daum with 680 million searches (20 percent) and Google Sites with 251 million searches (7 percent).
| Top Expanded Search Entity by searches conducted in April 2009 | Searches (MM) | Market share (%) |
| South Korea | 3,449 | 100 |
| NHN (Naver) | 2,135 | 61.9 |
| Daum | 680 | 19.7 |
| Google Sites | 251 | 7.2 |
| Yahoo! Sites | 140 | 4.1 |
| SK | 132 | 3.8 |
| Other | 111 | 3.1 |
If you have more up-to-date data about search engine market share, notably in Asian countries, feel free to share it with us.
Top online payment platforms in China, Japan and South Korea
7
Jul
Jul
With the development of e-business, many different payment systems have emerged for online merchants.
E-commerce payment systems include traditional credit/debit/charge cards but also new technologies such as digital wallets, e-cash, mobile payment and e-checks.
Alipay and Paypal lead worldwide PSP market
Another form of payment system is allowing a third-party company to complete the online transaction for the user. These companies are called Payment Service Providers (PSP). They provide an easy, safe and secure way for individuals and businesses to make and receive payments on the Internet.
The two major 3rd-party online payment platforms in the world are AliPay (part of Alibaba's group - more than 300 million registered users) and PayPal (part of eBay's group - more than 220 million registered users).
Let's have a look at the top online payment platforms used in the three following North Asian countries: China, Japan, and South Korea.
Online payment platforms in China
Chinese online third-party payment market is led by Alipay and Tenpay which both account for more than 70% of all electronic payments in China (credit/debit cards included) in 2010 Q1 according to iResearch.
Here is a list of the most popular online third-party payment platforms used in China.
- Alipay
Alipay is the leading third-party online payment platform in the world. As of March 2010, it had more than 300 million registered users. The platform is mainly used for C2C (taobao.com) and B2B (alibaba.com) transaction payment as well as online game, digital content, and air tickets.
- Tenpay
TenPay is an online payment solution offering both a solution for companies looking to install an online payment system as well as a payment solution powering a variety of Tencent’s offerings such as PaiPai (online trading platform) and Qzone (SNS).
- 99Bill
99Bill is a Shanghai-based independent third-party payment service provider mainly used for C2C, B2C, B2B, donation, discount bond, and mobile phone recharge transaction payment.
- iPS
Headquartered in Shanghai, International Payment Solutions (iPS) is one of the pioneers in the third-party payment industry in China.
- YeePay
YeePay is a Beijing-based e-payment service provider based in Beijing enabling users to make and receive payments over the Internet, mobile and telephone, especially for e-ticket, tourist, and digital content payment.
- PayEase
PayEase is mainly used for B2C, B2B, and public bill (mobile phone recharge, Internet access fee, exam entry fee, and donation).
- PayPal
Paypal is used as C2C payment service mostly on ebay and eachnet.com.
It isn't very popular in China, maybe due to local restrictions: indeed, in China PayPal offers two kinds of accounts: PayPal.com accounts, for sending and receiving money to/from other PayPal.com accounts and PayPal.cn accounts, for sending and receiving money to/from other PayPal.cn accounts.
All non-Chinese accounts are PayPal.com accounts, so these accounts may be used to send money internationally.
However, it's impossible to send money between PayPal.cn accounts and PayPal.com accounts, so PayPal.cn accounts are effectively unable to make international payments. For PayPal.cn, the only supported currency is the Chinese Yuan (Renminbi).
Regarding the usage of credit cards, Chinese mainly trust three actors, namely China UnionPay (national bankcard association in China), ChinaPay and Chinabank.
Online payment platforms in Japan
Japanese businesses and individuals usually use bank transfer and credit card payment methods when they shop online. However, online merchants in Japan also offer third-party payment platforms such as PayPal and Yahoo! Easy Payment.
Yahoo! Easy Payment is an online payment service mainly used on Yahoo! Japan Auction.
Online payment platforms in South Korea
In addition to foreign third-party online payment platforms like Alipay and PayPal, KOPS (KOTRA Online Payment System) is rather popular among South Korean businesses, especially among B2B exporters.
The success of KOPS can be explained by two factors: its fees are very competitive compared to Alipay and PayPal, and KOPS membership grants significant discount for DHL and EMS shipping.
Do you know other popular online payment platforms used in these countries?
Facebook wants to grow in China even if it's still blocked
24
Jun
Jun
World’s largest social network service Facebook hopes to grow in Asia, and notably in China, Facebook founder and CEO Mark Zuckerberg said at the Cannes Lions advertising festival.
World's largest SNS
Founded in 2004, Facebook now has almost 500 million members.
The company is looking for other ways to maintain its growth driven now by non-English languages, in particular French, Spanish, Turkish and Indonesian. The objective is to reach 1 billion users.
Facebook to go local
Mark Zuckerberg also announced that Facebook would soon begin to make its first strategic local moves and do specific things in specific countries. He did not specify whether that would involve local customisation of Facebook in those countries, or some sort of corporate activity.
He also pointed out that mobile internet would be a driver of growth in social media.
Facebook wants to take the lead in the Asian SNS market
Among the countries for the next phase of expansion, Mark Zuckerber quoted China, Russia, South-Korea and Japan where Facebook isn't the leading social network.
Facebook faces fierce competition with Chinese social networks such as Tencent QQ, Renren Network (former Xiaonei) and Kaixin001 (see our article about SNSs in China). But as you know, Facebook is still blocked in China, so I don't really understand how Facebook intends to gain users unless it buys one of these companies.
Other local Asian SNS leaders include Cyworld in South Korea, Mixi in Japan and Vkontakte in Russia.
