them is now part of altima° group, please visit our new website at:


Top SEO Blog Posts of 2011


Here comes year 2012, and the time to look back at 2011 in order to check the most popular articles of our blog. In case you didn’t read all of our blog posts, here is a recap of our 12 most read SEO blog posts in 2011:

1. SEO for Baidu

An article summarizing everything we previously wrote on how to optimize your website for China’s leading search engine. We give you free Baidu tips and ranking tools, but also advice on how to submit your website to Baidu index and optimize your Chinese URLs. More SEO tips.

2. SEO Jokes

One of our funniest blog posts. Who said Internet professionals don’t have any sense of humor?

3. International vs. National Domain Extensions

A very interesting blog post emphasizing why choosing the right domain extension is crucial for your website rankings. 

4. SEO Agencies Bullshit

I really like this article. Many companies offer search engine optimization services, and it may be tough to make a choice among them. However, this article gives you clear advice on how to detect bullshit ones and helps you select the right agency to work with.

5. 10 SEO Tools to Check Backlinks 

I really like this kind of articles where many useful (and free) optimizing tools are presented. Here they help you check your backlinks. More SEO tools

6. 10 SEO Tips for Mobile Apps 

We usually talk about optimizing your website. What about optimizing your mobile apps?

7. 5 SEO Chrome Extensions

I think the article title is quite explicit :)

8. 10 SEO Firefox Addons

Similar to the previous article, but this time for Mozilla Firefox browser.

9. SEM vs. SEO

The blog post presents situations when SEM is a better choice than SEO. Yes, it happens sometimes!

10. 10 SEO Mistakes Millions Websites Are Doing

Most websites are NOT optimized for search engines. Here is a recap of the 10 most common mistakes and advice on how to avoid them.

11. Why Start a Google Page?

In case you still don’t have any Google Page for your business, the article gives you plenty of good reasons to think of starting one.

12. Google +1 Button

Why adding a Google +1 button on your site is a good idea, and can actually help you improve your rankings!

Bonus: SEO & Web Design Shanghai

As you may already now, THEM opened an office in Shanghai in 2011 in addition to our main office in Beijing. If you have any web projects you want to talk about, I’d be glad to meet you in Shanghai and discuss about your website and SEO needs.

On behalf of our team, I wish you a happy new year full of great rankings!

10 Free SEO Tools to Check Your Site and Backlinks


Using the right tools is always better, especially when you want to create something efficiently. It is the same when you build your SEO strategy.

Don’t misunderstand me, having the right SEO tools doesn't mean that your website will automatically rank higher on Google. To do so, you must have a good SEO strategy and implement it correctly.

However, using the right SEO tools can undoubtedly save you some time, be very effective, and in the long term help you you have notable results in terms of rankings.

We recently published a list of free SEO tools to search keywords.

Below is a list of top free SEO tools that enable you to check your website, as well as your links, including backlinks:

1. Google Webmaster Tools

Google Webmaster Tools

As a webmaster or a web marketer, you must use Google Webmaster Tools (yes you read correctly "must", not "should").

This free SEO tool enables you to quickly check crawl errors such as 404 pages and redirection problems, duplicate content issues, backlinks, and site indexation status including sitemap and crawl frequency.


2. Pingdom Tools

Pingdom Tools

Pingdom offers a free and effective SEO tool that helps you monitor your server, network and website.

For instance, Pingdom Tools can test the load time of a web page, DNS servers and settings for a domain name, and network connectivity to a server. Alerts can be enabled and sent via SMS and email.


3. SEO Site Check Up

SEO Site Checkup

As its name suggests, SEO Site Check up gives you a very complete and free analysis of your onsite SEO.

Plenty of elements are checked, including page statistics, site data, meta tags, page notes, objects, site security, and many more. The tool also helps you check your backlinks.


4. SEO Workers

SEO Workers

SEO Workers is a free and very powerful SEO analysis tool that helps you analyze and measure the ranking potential of your web pages.

Not only does it audit and analyze the head elements such as title and meta description tags, and the keywords, it also offers you advice on what to correct on your website.

A Firefox SEO extension is also available for download (read more about SEO extensions for Firefox).


5. GSite Crawler


Gsite Crawler is a free program for Windows featuring a generator for Google sitemap files. It allows you to help Google index your web pages optimally.

The GSite Crawler enables you to generate an excellent Google sitemap file for your website. Having a relevant sitemap is crucial for SEO.


6. Yellowpipe Lynx Viewer Tool

Yellowpipe Lynx Viewer

Yellowpipe Lynx Viewer Tool is an online SEO tool that allows you to see how search engine robots see your website. Indeed, you can see your web pages in Lynx, a text-mode web browser.

In addition, Yellowpipe Lynx Viewer Tool helps you check which of your web pages are accessible to the vision impaired. You can also download the full version of the tool to get better results.


7. Open Site Explorer

Open Site Explorer

Open Site Explorer is one of the most popular free SEO tools by SEOMoz. It offers a strong analysis of onpage signals such as HTML tags, outbound links and their respective authority, and many more.

The tool is really similar to Google Webmaster Tools but also features time evolution tracking. The SEOMoz Pro (premium version) offers more features. You can have a free trial.


8. Xenu Linksleuth


SEO experts like Xenu. It detects problems on your website. For instance, Xenu checks your links (to see whether there are broken links), redirections issues, duplicate content (title, meta description, etc.), and loading time.

Another interesting feature offered by Xenu is the ability to know all pages that point to a given page. Very useful when you want to know all the links pointing to a deleted page.


9. Link Diagnosis

Link Diagnosis

Link Diagnosis is a very popular free SEO tool that checks your backlinks and their anchors. The Firefox Extension can be downloaded and enables you to benefit from many more additional features.


10. Majestic SEO

Majestic SEO

Majestic SEO is a very useful free SEO tool, notably for backlinks analysis. Their majestic site explorer gives you a summary of all referring domains and external backlinks. 

Their backlink history tool allows you to determine the number of backlinks for your website and tracks their evolution over time. You can therefore easily control and manage your linkbuilding campaigns. More features are available in their premium plans.

Do you use any other free SEO tools you would like to share?

12 Free SEO Tools for Keyword Research


When you plan your SEO strategy (as well as your SEM strategy), you must think of researching keywords. Keyword research is actually a crucial step in the SEO process, that is why you shouldn't neglect it.

What is keyword research? Keyword research is about striving to understand and analyze what keywords people interested in your products and/or services look for on the search engines.

Knowing what your target market search is really important in terms of SEO. You must therefore adapt your content to what your potential customers look for, so your website is more relevant for them and search engines. For instance, that is why your web pages must contain the keywords your users search for.

Below are 12 free SEO tools for keyword research that will help you implement an effective SEO strategy:

1. Google Trends

Google Trends

Google Trends is a free and simple keyword research tool that enables you to have insights into search patterns. You can get search volume and traffic estimates for keywords and websites by time range and location, and compare several search terms at the same time. The graph shows you the evolution between the multiple search terms over a defined period of time.


2. Google Insights for Search

Google Insights for Search

Google Insights for Search is actually a more advanced mode of Google Trends. You can compare search volume patterns across specific categories, regions, time ranges and properties. Note that you don't see absolute search volume but normalized date on a scale up to 100.

In our example, you can see that in 2011 the keyword  “SEO services” was actually more searched worldwide than “Web Design Services”, and “Web Development Services”. For SEM services”, Google doesn’t have enough data to give estimates.


3. Google AdWords Keyword Tool

Google AdWords Keyword Tool

Another very popular and free SEO tool by Google, AdWords keyword tool helps you to find keyword ideas based on some words/phrases, web pages, and/or specific category you enter. You can filter your search by location, language, and device. This tool is really helpful as it estimates the local and global monthly searches for your keywords, as well as the competition.


4. Baidu Index

Baidu Index

For your Chinese keyword research, Baidu Index is a tool you should have a look at, especially if your target market is China. You can check user and media interest rends for a specific keyword, find related keywords as well as rising searches, and focus on a certain region, or type of users (gender, age, education, industry). If you want to optimize your website for China's leading search engine, you can also check out Baidu SEO Audit Tool.


5. Wordtracker SEO Blogger

WordTracker SEO Blogger

Wordtracker SEO Blogger is a very useful Firefox extension that enables you to find the most popular keywords for your subject without leaving your blog editing screen. The tool works with any blog publishing software, so you can do your keyword research and optimize your posts as you write. Wordtracker also developed a premium Keyword Research tool.


6. Microsoft Advertising Intelligence

Microsoft Advertising Intelligence

Microsoft Advertising Intelligence, formerly known as adCenter Add-in for Excel Beta, is a free keyword research and optimization tool that operates in Microsoft Office Excel. It provides keyword expansion and research that helps you build out lists of suggested keywords and develop informed keyword strategies based on Bing and MSN query data such as volume, relevance, demography and location.


7. SEO for Chrome

SEO for Chrome

The SEO for Chrome extensions provides easy access to Search Engine Optimization Tools that can help you with keyword research, competitive analysis, and also other useful information such as backlinks, pageranks and many more. You can find more SEO extensions for Chrome or try our Baidu SEO tool for Chrome.


8. SEO Fuze

SEO Fuze

The SEO Fuze Extension is very similar to the above Chrome extension and offers the same kinds of features.


9. Kgen


KGen (Keyword Generator) is a Firefox add-on that allows you to check keyword density on visited web pages. KGen retrieves every words of a page and lets you know how many time they appears and their weight in the page and their average position in the web page. KGen's also a good tool to view your competitors keyword strategy. Check out other SEO add-ons for Firefox.


10. Good Keywords

Good Keywords

Good Keywords is a free SEO tool that helps you research and manage your keywords. The new version features search volume statistics.


11. SEM Rush

SEM Rush

SEM Rush provides you with a free professional SEO/SEM tool to get information about keywords (volume, CPC, competition, results, trends, etc.) on two major search engines, namely Google and Bing. The premium version gives you access to more detailed statistics and features.


12. Keyword Selector Tool

Keyword Selector Tool

Keyword Selector Tool allows you to search for most popular search queries. It also displays the percentage of overall search queries that contain the keyword you enter.

Baidu SEO Audit Tool


In our SEO blog, we usually give you some SEO tips to increase your rankings on any search engine, including Google, Bing, and of course Baidu in China.

Today I am writing about Baidu SEO audit tool available in Baidu Zhanzhang, the Chinese search engine’s equivalent of Google Webmaster Tools.

The service is currently in a beta version and isn't available to everyone.

The tool checks and grades your website on a scale of 0-100 according to several factors, namely:

- The length of your URLs. Keep them short! According to Baidu, the length of your URLs should not exceed 255 bytes.

- The use of dynamic parameters. Check your URL parameters to avoid creating several URLs which access the same page, and therefore avoid having duplicate content issues.

- Your Meta data. If you do not include or use generic terms in Title and Meta Description, you could negatively affect your display and rankings in the search engine results pages (SERPs).

- Your frame information. Baidu recommends you not to use any iframe on your website.

- Your flash. As you know, search engines cannot read everything contained in flash animations. However you can write text descriptions to help Baidu better understand the content of your flash animation.

- Your images. The use of “alt” tag helps Baidu better index your website’s images.

Well, this is not very detailed SEO information but Baidu makes a good step in providing users with support. If you want to read more, you can have a look at our previous articles on how to do Baidu SEO.

Please note we recently released our Baidu SEO tool for Chrome that enables you to easily check your organic rankings on the Chinese search engine in addition to our Baidu Ranking Tool.

Baidu SEO Tool for Chrome


We have released a new Baidu SEO tool for Google Chrome (and for free!). 

Baidu Numerator is a Google Chrome extension that helps you easily check your website natural ranking in Baidu.

As Baidu still mixes some of its natural results and paid ads in the SERP, this extension can be very useful for your SEO. With Baidu Numerator, you can directly see your numbered position in the natural results.

How to install Baidu Numerator?

First, you need to download Baidu Numerator

Second, you have to install it (the installation should launch automatically in Google Chrome, if not, double-click on the downloaded file). You then have to restart your browser, so your extension can be active.

And that is actually it, you are ready to use our Baidu SEO tool!

How to see my ranking in Baidu?

After you install Baidu Numerator, you just have to go to Baidu’s website, search for your keywords, and you will see numbers appearing in the left of the SERP. These numberes are the positions of every website in the natural results, Baidu's websites excluding.

For instance, if you search for “SEO Shanghai” on Baidu. With our Baidu SEO extension for Chrome, the SERP now appears like below:

SEO Shanghai with Baidu Numerator

As you can see, the position numbers prepend the results in the left.

If you now search for "hotel Beijing", some ads top the SERP. Baidu Numerator only starts counting on the first natural search result (marked here as 1, and actually in 6th position):

Hotel Beijing with Baidu Numerator

How to check rankings in Baidu and Google?

We also developed a ranking tool for Baidu and Google that enables you to compare your rankings on both search engines. Feel free to use it, it is for free too!

If you want to know more about SEO for China, please read our previous articles, such as how to do SEO for Baidu and stay tuned for our next SEO tips!

5 SEO extensions for Chrome


In this post, you’ll find a list of SEO extensions for Google’s web browser Chrome. If you use Mozilla Firefox, you can read our article about 10 SEO plugins for Firefox.

Here are 5 useful SEO extensions for Chrome I chose to share with you:

1. Chrome SEO

Chrome SEO is an extension providing useful SEO information: pages indexed by main search engines (Google, Bing, Yahoo, Baidu...), backlinks, traffic and rank (Alexa, Compete…), search stats, bookmarks (Delicious, Digg...), cached (cached versions of the website), on site (http status code, robots.txt…), and domain details.

It also offers a very interesting feature which enables users to get keywords suggestions.

Chrome SEO extension screenshot


2. SEO Site Tools

SEO Site Tools Chrome extension gives metrics from many sources, including search engines and social media reactions. It enhances common tools like Yahoo Site Explorer and Google Webmaster tools with links anchor text and Google PageRank (PR). Also available : nofollow link hilighting, popout ability, color themes.

In addition, SEO Site Tools displays relevant page elements to SEO (header tags, bold/strong, anchor tags and follow attribute) as well as title length, meta description and keywords.

SEO Site Tools screenshot


3. PageRank

PageRank is a very simple extension working on Chrome for Windows as well as Chromium for Mac. It only has one function: displaying the PageRank of the current visited page.

PageRank screenshot


4. SeoQuake

SEO Quake extension displays the Google PageRank, Alexa rank and other SEO parameters of any webpage, highlights nofollow links, text density, check and compare urls.

As you can see below, it also works on SERP.

SeoQuake screenshot


5. SEO Status PageRank / Alexa toolbar

SEO Status extension checks the Google PageRank & Alexa rank for every page. When the button is clicked, it shows more data such as Alexa graph, backlinks link, Whois link, domain availabiliy for other TLDs

Using this toolbar will improve the Alexa ranking of the websites that you visit, just like the IE Alexa tooblar does.

SEO status Pagerank Alexa toolbar

Feel free to share other SEO extensions for Chrome.

10 SEO plugins for Firefox


You'll find in this post useful free SEO plugins for Firefox. These add-ons aim at helping webmasters who deal with Search Engine Optimization (SEO).

Here is a collection of 10 SEO Firefox extensions:

1. SEO for Firefox

SEO for Firefox logo

SEO for Firefox developed by SeoBook is definitely one of the most powerful Firefox SEO plugins. This add-on puts useful competitive research data directly in the search results of Google and Yahoo! Search.

For example, it pulls Google Page Rank (PR), number of links, delicious save counts, Alexa rank, WhoIs information, etc. You must register online to download the plugin (for free). SEO for Firefox extension can be turned on or off globally.

Once SEO for Firefox installed, your Google SERP will appear like below:

SEO for Firefox screenshot

2. SeoQuake

 SeoQuake logo

SeoQuake is similar to SEO for Firefox. It is a powerful tool integrated in Firefox, so that users can view a large number of search engine parameters on the fly. Among parameters on Search Engine Result Pages, you'll be able to display Google PR, index (number of indexed pages), link (number of links, pointed to the current page) and similar parameters for many other search engines such as Yahoo and Baidu.

Once SeoQuake installed, your Google SERP will appear like below:

SeoQuake screenshot

3. SearchStatus

SearchStatus is a plugin for Firefox displaying numerous parameters such as PR, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

SearchStatus screenshot

4. SenSEO

SenSEO is a Firefox extension checking the most important on-page-SEO-criteria and calculating a grade of how good your site fulfills these criteria. It is integrated with the popular Firebug web development tool. SenSEO checks notably:
- Correct usage of Document-Title, Meta-Description and Meta-Keywords;
- Headlines, Domain and URL-Path;
- Other general content-criteria.

SenSEO screenshot

5. SEOpen

SEOpen offers a Firefox add-on providing quick access to some web-based tools to help with SEO. You can quickly check inbound links, PageRank, http headers, and much more. You can right-click on an open area of a web page or use the included toolbar.

SEOpen screenshot

6. Rank Checker

Rank Checker is another tool from SeoBook. This tool can track and record search engine ranking for a page in Google, Yahoo and Bing. The results are saved in the PC, so there is no need to worry about the privacy issue.

Rank Checker screenshot

7. Link Diagnosis

Link Diagnosis Firefox plugin allows users to see Google PR and anchor text of every backlink, most popular anchor texts and charts with breakdown of PR and link types.

Link Diagnosis logo

8. SEO Link Analysis

SEO Link Analysis show the PR of the linking page, the anchor text and whether the link is followed, nofollowed or no longer exists.

 SEO Link Analysis

9. Google Global Firefox extension

Google Global is a Firefox add-on that allows you to easily see what any Google search results look like in outer countries, cities and zip codes exactly as if you were in that location. This extension is unobtrusive and the functions are only available when on a Google search results page so it will not clutter up your menu bar, right click menu or slow down your browser.

Google global Firefox extension

10. Html Validator

HTML Validator is a Mozilla extension that adds HTML validation inside Firefox and Mozilla. The number of errors of a HTML page is seen on the form of an icon in the status bar when browsin.

Html validator logo

If you're interested in other SEO tools, here are 25 SEO Tools and Ebooks.

Feel free to share with us other SEO tools.

25 SEO Tools and Ebooks


Well, you love seo, and you didn't know what to do this week-end to improve your ranking.

So, i have new materials for you. you wanna read, daddy took care of you and is brigging you some good seo ebooks to read. Now you know what you're gonna do next week end don't you.

I know the list seems scary, and in front of the mass of work to do, you will just leave and won't read a single line. BUT, remember the longest journeys always start with one step outside your front door. So, bookmark this page in your browser or delicious account, pick up one thing to read, and from time to time, just come back have a look and read the rest of the seo materials.

sounds like a good deal doesn't it!

  1. Social Media Marketing Industry Report
  2. Conversation Agent: Marketing in 2009 (free eBook)
  3. The Social Pulpit Barack Obama’s Social Media Toolkit (PDF link)
  4. A geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter
  5. The Word of Mouth Manual: Volume II
  6. Blogs and Social Media
  7. How to Start a Business Blog: Free Ebook
  8. The New Rules of Business Blogs (PDF link)
  9. Benefits of Business Blogging Cheat Sheat - BlogFire Studios
  10. The New Rules of Viral Marketing (2008) (PDF link)
  11. A Social Media Guide from the Edge
  12. Social Media Marketing Kit
  13. User-Generated Content & Social Media
  14. New Media, New Influencers, and Implications for the Public Relations Profession
  15. Template for Social Media Press Release | PRactical P.R. Blog
  16. Social Media and Social Network Starting Points |
  17. What is Social Media (PDF link)
  18. Customer Service, The Art of Listening and Engagement Through Social Media
  19. The Simple Web: A Philosophy for Getting What You Want
  20. BKV - Search Engine Optimization: SEO In The Web 2.0 Era - White Paper
  21. Link Attraction Factors: Getting Dugg and Going Viral - ReadWriteWeb
  22. Search Engine Marketing Research: iProspect Blended Search Results Study
  23. SEO and CMS: Best practices to make your CMS SEO-friendly - non~linear creations inc.
  24. Research Study Examining The Role Traffic Source Plays in Visitor Purchase Behavior (SEO vs PPC)
  25. The Web Developer’s SEO Cheat Sheet

 enjoy searching and reading, and don't forget to bookmark this page if you think you might want to come back.

Google Baidu Rank Tool | Ranking Tool

Key points:
Google Rank
Baidu Rank
Google PageRank
Use of Chinese Characters Allowed

NEW! You can type your keywords both using Latin Letter or Chinese characters (HanZi)...

Check your Google rank and Baidu Rank easily with this tool. Just type in your website url (with or without "http://") and your keyword or keywords, and you'll have your Google ranking or Baidu ranking.

google page rank  Google China baidu ranking

Baidu ranking tools

Url (ex :

Keywords (ex : books):

Email (ex :


Check with a single request your position in google.COM (USA) google.CN (China) google.FR (France) and google.DE (Germany - Deutschland) and Baidu (China)


Important! : if your website is included in baidu results through a paid program (PPC) it won't appear here, we display only natural / organic responses, not paid ads.