them is now part of altima° group, please visit our new website at: www.altima-agency.com

seo

them° altima° group Looking for New Head of SEM/SEO in Shanghai

22
Jan
i want you uncle sam

 them° altima° group is growing and we’re currently looking for a new Head of SEM/SEO to join our Shanghai branch. 

Job Duties

In direct relation with executive management, the Head of SEM/SEO will be in charge of:

  • Lead SEM and SEO team
  • Oversee full portfolio of Pay per Click (Baidu, Qihoo, Sogou, Google, Yandex) clients by managing and coordinating the account team to achieve and exceed clients ROI objectives. You will also manage your own portfolio of clients.
  • Define and execute SEO strategies for the websites of leading multinational companies and e-commerce websites.
  • Actively seek to increase the services offered to PPC and SEO clients and increase the income generated to increase clients’ spendings as a percentage of their total marketing budget
  • Plan and implement efficient processes and systems within the account team
  • Prepare commercial client proposals and attend pitches with the sales team specially for big international accounts
  • Regular meetings and monitor and report on monthly campaigns and statistical analysis
  • Work closely with the managing director to agreed operational efficiency targets and business objectives
  • Develop and direct effective search engine strategies through direct liaison between all parties involved in the project team including account management, business development teams
  • Strengthen client relationships through proactive account directorship
  • Maintain client satisfaction and retention to agreed targets.
  • Train the team and maintain certification both at personal level and entreprise level

Qualifications

We require our Head of SEM/SEO to have the following qualifications:

  • Full working proficiency in English
  • Native Chinese speaker or fluent in Chinese will be plus
  • A minimum of 3/4-year experience in digital marketing
  • Relevant search or analytics qualifications, rich experience in using at least 2 of these web analytics/tracking/search tools: Google Analytics, Google Double Click (DFA), Marin Software, Mediamind, Ad Monitor, Omniture,Baidu Tongji..etc
  • Experience in search marketing using Baidu, Google, Qihoo 360 and/or Sogou
  • Knowledge of web languages: HTML/CSS (essential), PHP (desirable) and web platform experience (CMS): Drupal, Wordpress, Magento etc.
  • Strong client management and relationship skills
  • Ability to successfully lead, motivate, maintain and grow an effective team of account managers and executives
  • Proven ability to form and implement digital marketing strategies
  • Strong listening and questioning skills with acute attention to detail
  • Confidence in presenting technical and marketing information in a variety of mediums to clients and colleagues
  • Ability to compose professionally constructed documents using MS Office, especially Excel and PowerPoint
  • Ability to cope with competing demands and to prioritize tasks
  • Excellent organizational and time management skills
  • A positive attitude to dealing with people and have responsibility as an individual and for your team

Job Conditions & Terms

  • Position: From now on, within one month
  • Job location: Shanghai, China
  • Salary: Depends upon experience
  • Benefits: 14-day annual leave & social security/work visa

Contact 

Please apply to this job position by sending your resume/CV to: jobs(at)them.pro

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, web project managers, SEO/SEM/SMM account managers to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish. 

Our Vision

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning. 

Our Expertise

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex. 

altima° Looking for New SEO/SEM Account Manager in Moscow

15
Jan
i want you uncle sam

 them° altima° group is growing and we’re currently looking for a new SEO/SEM Accoint Manager to join our Moscow branch. 

Job Duties

The SEO/SEM Account Manager will be in charge of:

  • Implement search engine marketing strategies
  • Writing technical SEO audits
  • Establishing a powerful search engine strategy
  • Defining KPIs
  • Leading SEO actions (onsite, offsite)
  • Monthly reporting
  • Managing client relationships
  • Managing SEM Campaign on Yandex
  • Excellent organizational and time management skills

Qualifications

We require our SEO/SEM Account Manager to have the following qualifications:

  • 2 to 5-year experience in online marketing
  • Mother tongue: Russian
  • Proficiency in English 
  • Keeping to deadlines
  • Team player

Job Conditions & Terms

  • Position: Full time, available from now on
  • Job location: Moscow, Russia, China
  • Salary: Depends on your experience

Contact 

Please apply to this job position by sending your resume/CV to: jobs(at)altima.com.ru

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, web project managers, SEO/SEM/SMM account managers to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish. 

Our Vision

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning. 

Our Expertise

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex

them° altima° group Looking for New Linkbuilding Specialist

8
Nov
i want you uncle sam

them° altima° group is growing and we’re currently looking for new Linkbuilding Specialist to join us.

Job Duties

  • Develop and extend the business's current link building strategies
  • Optimizing internal editorial content, social media signals and public relations

Qualifications

  • Native Mandarin Chinese speaker
  • Working proficiency in English (desirable)
  • Experience of working on SEO projects (minimum of 1 year)
  • Good knowledge of Baidu & Google algorithms
  • Be comfortable in developing a wide range of backlinks on Chinese websites
  • Understanding of link analysis tools
  • Knowledge of HTML/CSS (desirable)

Job Conditions & Terms

  • Position: Full time, available from now on
  • Job location: Shanghai or Beijing, China
  • Salary: Depending on your experiences
  • Benefits: 14 days annual leave & Social security

Contact 

Please apply to this job position by sending your resume/CV to: jobs(at)them.pro

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, SEO/SEM/SMM specialists to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.

Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning.

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex.

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish. 

them° altima° group Looking for New SEO Specialist

31
Oct
i want you uncle sam

them° altima° group is looking for a new Search Engine Optimization Specialist (SEO) to join us.

Job Duties

The SEO Specialist will manage a portfolio of international clients. His/her duties will involve:

  • Writing technical SEO audits
  • Establishing a powerful search engine strategy
  • Defining KPIs
  • Leading SEO actions (onsite, offsite)
  • Monthly reporting
  • Managing client relationships

Job Qualifications

  • Native Mandarin Chinese speaker
  • Working proficiency in English
  • Experience of working on SEO projects (desirable)
  • Experience in project management(desirable)
  • Keeping to deadlines
  • Knowledge of web languages: HTML/CSS (essential), PHP (desirable)
  • CMS: Drupal (desirable), Magento, Wordpress, Joomla etc.
  • Web analytics (Google Analytics, Baidu Analytics…)

Job Availability/Location/Salary/Benefits

  • Position: Full time, available immediately
  • Job location: Shanghai or Beijing, China
  • Salary: Dependent upon experiences
  • Benefits: 14 days annual leave & Social security

Contact

Please send your resume/CV and cover letter to: jobs(at)them.pro

http://www.them.pro

http://www.altima.fr

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, SEO, SEM, SMM specialists to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.

Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning.

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex.

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish.

Them° Altima° Group Looking for SEO/SEM Specialists

8
Jul
i want you uncle sam

Them° Altima° Group is looking for new search marketing specialists (SEO/SEM) to join our Beijing and Shanghai branches.

SEO/SEM Specialist Job Duties

The search marketing Specialist will manage a portfolio of international clients. His/her duties will involve:

Writing technical SEO audits

Establishing a powerful search engine strategy

Defining KPIs

Leading SEO actions (onsite, offsite)

Leading SEM campaigns

Monthly reporting

Managing client relationships

SEO/SEM Specialist Job Qualifications

Native Mandarin Chinese speaker

•Working proficiency in English

Experience of working on SEO and/or SEM projects (desirable)

Experience in project management (desirable)

Keeping to deadlines

Knowledge of web languages: HTML/CSS (essential), PHP (desirable)

CMS: Drupal (desirable), Magento, Wordpress, Joomla etc.

Web analytics (Google Analytics, Baidu Analytics…)

Job Conditions & Terms

Position: Full time, available from now on

Job location: Shanghai or Beijing, China

Salary: Depending on your experience

Benefits: Visa & Medical insurance

Contact

Please apply to this job position by sending your resume/CV to: jobs(at)them.pro

Other Job Positions at Them° Altima° Group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, project managers, SEO/SEM/SMM specialists to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

Them°, Altima° Group, is a digital marketing agency part of Altima° Group and focusing on China. Altima° is a leading independent digital agency headquartered in Lille (France), and with offices in Paris, Lyon, Rabat (Morocco), Moscow (Russia) and Beijing, Shanghai (China).

We offer offer a complete range of web services, from high quality UI/UX web design and clean web development to professional Search Engine Optimization (SEO) & Marketing (SEM), as well as Social Media Optimization (SMO) & Marketing (SMM).

Our multicultural team is composed of high-level Internet professionals from Europe, Asia, and North America.

Known for our fresh ideas, we help our clients be visible on the Internet and kee their website ahead of the competition. We also implement our know-how of web to develop internal projects, notably in the fields of e-commerce and ranking monitoring (SEO tools).

How the Rise of Mobile & Tablet affects Optimization

4
Mar
sem and seo

The rise of mobile and tablet use has meant that in 2012 1 in every 3 minutes spent online is through one of these two devices. Smartphones have not been with us very long and already they take up a third of our time on the internet. 

 

The year of the mobile? 

 
Is 2013 when we will all reach peak mobile surfing? Will we discard our laptops for good and do all our surfing on mobile devices? I'm still waiting for us to go full circle and return to the typewriter, life is cyclical after all…
 
Today, 13% of all global internet traffic is through mobile, furthermore 1.1 billion people have a smartphone (with Asia as the fastest growing region). If we also factor in the current 5 billion phone users who could potentially turn into smartphone users - it becomes quite obvious that web companies need to look into optimization for mobile. 
 

Are Tablets the New Laptops?

 
Tablets are a little different as their use is not as straightforward as smartphones. If you have a smartphone you will most likely carry it around with you constantly, whereas you may only have your tablet on you some of the time. 
 
It turns out that in the US, 31% of the population used a tablet in 2012. More so in the home than outside. Factors such as time spent commuting in public transport will most likely affect these numbers. Therefore, people in densely populated areas (Hong Kong) will use their tablets differently than those who get around mostly by car (LA) or horse and carriage (Wales).
 

What this means for SEO and SEM

 
First of all, the difference between static searches and those made on mobile devices is that mobile ones are more likely to include localization. Indeed, searches for the closest coffee shop or subway station will make up a significant part of mobile searches. 
 
Furthermore, over half of Facebook's users connect to it via mobile - this means there is great scope to engage via social networking campaigns and localization at the same time. 
 
More and more companies are also developing apps to increase their image and visibility on the web. Although these can become very useful tools, they are not adapted to the nature of every type of business. 
 

In Conclusion

 
Thus, it is clear that marketers will be obliged to face mobile and tablet trends in using the web and that search optimization for these devices is paramount for websites to stay relevant in search engines. 
 
Although both tablet and mobile are used differently from each other, they both bring something new to internet usage and are forever changing search patterns and the rules that surround it. 

How Qihoo 360 Search Engine is Going to Threaten Baidu

30
Aug
Logo Qihoo

Do You Know Qihoo 360?

It's a Chinese software company specialized in the safety use of the Internet. It is especially known for its antivirus 360 Safeguard (more than 400 millions users) being the leader in China and its web browser 360 Browsers (almost 300 millions users) being second behind Internet Explorer.

Its website hao.360.cn is very AOL-like (meaning a lot of links directing to the main Chinese websites) and has a lot of traffic as it is the default landing page for the browser.

What's New for Qihoo?

Qihoo 360 launched its own search engine in public beta on August 16th : 360 Search. On so.360.cn, you get pretty much the same features as those on Baidu but you also have access to a software's downloading platform.

Qihoo Search is now the default search engine on its landing page and on its browsers (even on smartphones).

What about Google and Baidu then?

Before it releases its newest software, Qihoo was using another search engine, namely Google! It's a tough decision for the American company who was already having trouble in China as they moved in Hong Kong in 2010 and lost market share.

In a market dominated by Baidu, which holds 78,6% of the Search Engine market shares, Google (15,7%) and Sogou (basically almost the remaining percentage), Qihoo will have to find a spot to settle down. It sure has two major assets : its landing page and its browsers.

What Changes Can One Expect on Search Engine Market?

The Chinese Search Engine market will probably change. Will Qihoo manage to attract enough users and keep those they already own by default?

There will probably be collateral damage on Sogou that has the same business model as Qihoo. It already affected Google - they lost a lot of traffic not being the default search engine on Qihoo landing page already. And Baidu probably won't be as big as before.

The Question is : "how much"? There is already a rumour saying Qihoo 360 Search would hold 10% of the market share. Even if it's highly plausible, we'll have to wait to know the actual figures. There are also experts saying that the non-Qihoo users are very unlikely to switch to 360 Search as Chinese internet users don't like to change their habits.

Anyway, we know for sure it's going to be a major actor on the SEO market anytime soon.

Qihoo Already Playing Tricks?

Apparently, not everybody likes Qihoo 360. A few weeks ago, they were proven overestimating the traffic on their landing page by the well-known hacking activists, Anonymous. That way, they could sell the links on their website a higher price.

Only 8 days after launching its new service, they would be playing tricks to Google...

How to Choose your Search Engine and other SEO Stats

23
Aug
statistics

A few months ago, Aaron Wall from SEOBook made a survey about the behavior and the knowledge of the US internet users toward the search engine and especially toward Google.

Among the various topics he analyzed, you find out how people choose their search engine, how many they use, what they do if they don’t find satisfying results, what they think of Google and what they know about SEO and Internet.

Usage of Search Engine

Here’s the first surprise: even though it’s quite logical that the users choose the most relevant search engine, it appears that women are more likely to use the default. The younger (18-24) are also easier to influence with advertising.

Primary Choice of Search Engine

Primary Choice Search Engine by Age

This is a very important if you’re advertising a very precise group of people depending on their age and gender. But you should not forget that almost half of them use more than one search engine.

User Behavior on the Search Engine

What if they don’t find what they were looking for on the first page? Apparently, 56% of them would make a new search request and the rest would go on the second page. The split is fairly consistent among men and women. But if your website is SEO-friendly, there is no way it can happen, right? Else… you know what to do!

What if they don't find a satisfying result

Google Policy

Apparently, the fact that Google promotes preferentially its own listings on its SERPs is not appreciated by its users as 3 in 4 people believe that a search engine is supposed to be objective.

Google+ listings

What about the paid results?

65% thinks it’s often disappointing. However more than half of the 25-34 people think it’s ok as long as they’re relevant. Once again, you should know who you’re targeting.

Paid Search


Paid Search by Age

And Google+ influenced results?

It must be very hard for Google since 65% haven’t noticed the difference. The others either think it’s better or worse. Don’t worry, Google is investing a lot of money to improve its social network that now have more than 110 millions of users. If you haven't started your Google+ page, see why you should start being active on Google+.

Google+ influenced results

How aware are the consumer of common SEO/SEM term

They were asked about 5 words and the result is... *drum roll* : Pay Per Click wins!
It does mean something very important: They would think more of SEM than SEO. So if they were to communicate about it on the internet, they’d prefer Adwords. This also means that Google and the other Search Engine did great marketing their Paid results and this can only benefit them!

Awareness on SEO/SEM terms

Don’t forget :

It is an American survey so don’t try to use it on any other markets, that could be lethal for your company: I’m obviously thinking about China which is a very different country for search engine since Chinese Internet users mainly search on Baidu as shown in our infographic about Internet in China

10 SEO Plugins for DRUPAL 7

9
Aug
drupal-logo.PNG

SEO or Search Engine Optimization is getting more and more importance during the past years and this is not very surprising!

Considering that many companies are now expanding their business to the online field, especially in the e-commerce industry, the competition to reach the first page of the search engine result pages is becoming tougher every month.

The solution to this well-known problem? SEO. Of course, you will have better results in the SERPs if your website is SEO friendly since its conception but if you have been missing this part for your website you can still increase your rankings. Here are the major SEO plugins for Drupal 7:

1.      Pathauto

Path Auto Module

The Pathauto plugin automatically generates URL/path aliases for different types of content (nodes, taxonomy terms, users) and the best part of this module comes from the fact that you don’t need to specify the path alias.

Then you will be allowed to have clean URL aliases such as /category/my-node-title instead of /node/4584. The aliases are based upon a "pattern" system that uses tokens which the administrator can change easily.

2.      Google analytics

Google Analytics Module Drupal

The Google Analytics module allows you to directly follow your incoming traffic statistics into the back office of your website. The module allows you to add the following statistics features to your Drupal site:

  • Single/multi/cross domain tracking
  • Selectively track/exclude certain users, roles and pages
  • Monitor what type of links are tracked (downloads, outgoing and mailto)
  • Monitor what files are downloaded from your pages
  • Custom variables support with tokens
  • Custom code snippets
  • Site Search support
  • AdSense support
  • Tracking of Goals
  • Anonymise visitors IP address
  • Cache the Google Analytics code on your local server for improved page loading times
  • Access denied (403) and Page not found (404) tracking
  • DoNotTrack support (non-cached content only)

3.      XML Sitemap

XML Sitemap Module Drupal

Sitemap is a tiny file located inside the root directory of your web server and is always an excellent way to get the robots crawlers to know where your content is located. You can change the settings in the administrative panel if you want to modify the priority rules and which pages are the most important to send to the major search engines.  

Submitting a sitemap to Google, Bing and Yahoo will indicate the crawlers where to find your webpages on your site, before they decide to do it by themselves. This ensures a faster indexing of your site, resulting in quicker rankings.

4.      Page Title

Page Title Module Drupal

With the basic installation of Drupal, you don’t have the control over the page title configuration and the way it’s displayed.

Page Title is a very useful and powerful module which allows you to customize each and every page titles of your website. You can easily change the titles of content pages, basic pages, blogs and articles to optimize your SEO.

Setting up the page title is the main factor to be considered if you want to optimize your website with the SEO practices. The page title is the first thing that web crawlers browse

5.      Global Redirect

Global Redirect Module Drupal

A helpful SEO-based module that helps Drupal to not have duplicate URLs so that your site isn’t penalized by search engines. Global Redirect does the following action on your Drupal installation:

  1. Checks the current URL for an alias and does a 301 redirect to it if it is not being used.
  2. Checks the current URL for a trailing slash, removes it if present and repeats check 1 with the new request.
  3. Checks if the current URL is the same as the site_frontpage and redirects to the frontpage if there is a match.
  4. Checks if the Clean URLs feature is enabled and then checks the current URL is being accessed using the clean method rather than the 'unclean' method.
  5. Checks access to the URL. If the user does not have access to the path, then no redirects are done. This helps avoid exposing private aliased node's.
  6. Make sure the case of the URL being accessed is the same as the one set by the author/administrator. For example, if you set the alias "articles/cake-making" to node/123, then the user can access the alias with any combination of case.
  7. Most of the above options are configurable in the settings page. In Drupal 5 you can access this after enabling the globalredirect_admin module. In Drupal 6, the settings page is bundled into the module.

Once enabled, an alias provides a nice clean URL for a path on a site. However Drupal does not remove the old path (eg node/1234). The problem is that you now have two URLs representing the same content. This is dangerous territory for duplicate pages which can get you sandboxed by the search engines!

6.      SEO Checklist

SEO Checklist Module Drupal

The SEO Checklist module provides an updated list of recommended modules and SEO best practices for your Drupal based website. It is presented as a to-do list and presents each task into several points like Title tags, paths and content. The appropriate module is displayed next to each task with a short presentation and a description so you can easily set up the module.

The plugin also tracks the task done, includes several information such as a tag, date and provides a simple report.

7.      Search 404

Search 404 Module Drupal

Most of your visitors will type the right URL when they want to visit your website but sometimes few of them will write your URL with one or more mistakes, in this case the classical 404 page will be displayed.

With the Search 404 module you can avoid this issue as the plugin will run a search with the wrong parameter provided in the url and then display a list of the closest matches. This is a very useful plugin as it makes your website much more user friendly.

8.       Meta Tags Quick

Meta Tags Quick

This module is a must have for every website owner or SEO specialist who cares a bit about his website’s ranking. With the Meta Tags Quick, you can easily add and customize your meta tag descriptions and meta keywords to all your different nodes.  All of the meta tags (keyword, description, copyright) is treated as a separate field.

9.      SEO Compliance checker

SEO Compliance Module Drupal

The SEO Compliance Checker checks node content on search engine optimization upon its creation or modification. Each time one node is edited or published the module performs some checks and provides the user a feedback on the compliance of the rules. It introduces a hook to gather information about existing SEO checks in the other modules.

10.  Content Optimizer

Content Optimizer Module Drupal

The Content Optimizer module helps to increase your site’s search engine (e.g. Google) rankings by improving the on-page optimization variables and insuring your content is conform with Drupal SEO best practices. The SEO analyzer provides instant analysis of any site content to assure SEO best practices are consistently followed. The analysis displays vital content statistics and recommendations for improving search engine rankings.

See also:

SEO plugins for Firefox

SEO extensions for Chrome

15 Reasons to Use a Responsive Web Design

20
Jul
Responsive Design

What is a Responsive Web Design ?

A Responsive design website uses CSS (Cascading Style Sheets), the technology used to adapt the layout of webpages to the viewing environment, by automatically detecting the resolution (width) of the electronic device that you are using. In other words, whatever is your device; all pages will be displayed in accordance of its requirements.

This technique has become more important during the past few months as more and more internet users are now looking for information directly from a mobile device such as smartphones and tablets.

Why Smartphones can Influence the Website Design?

Because surfing on a traditional website, not adapted for small screens, doesn’t give a very nice user experience to your visitors. In fact, the reality is even worse, as according to a recent survey by Compuware, about 40% of users will close the website and visit a competitor’s website rather than struggling to find information on a poorly optimized mobile site and 57% of them will not recommend a company which provides a bad mobile site experience to its visitors.

Responsive Design is the Solution

Instead of creating several websites for each device: desktop, laptop, tablets, smartphones, Interactive Tv,… like it was the solution few years ago. Today, you only need to create and manage only one website with a responsive design which will distribute a tailored design and content for each of your device.

Major Benefits of Responsive Web Design

  1. You only need one accessible and fully designed website for all the devices: smartphones, desktop computer, tablets, interactive tv,…
  2. You will save money as you don’t need to create several versions of your website.
  3. It will save you a lot of time as you only need to use one CMS for all the devices, when you publish a post it will be perfectly displayed instantly on all devices.
  4. Your visitors enjoy content optimized for their devices.
  5. It helps to create a better user experience as visitors won’t need to learn how to deal with the mobile version since the website is the same.
  6. Your link building strategy only needs to be done one time! This is a huge advantage as you won’t need to establish several building campaign for each of your dedicated website. Your SEO development will need less time.
  7. You rank only one website and do not split your incoming traffic into several ones and so you gather your incoming traffic in one place. This strongly increases your SEO performance as none of your websites competes against each other, only one website is ranked.
  8. You don’t need to worry about preventing canonical issues and duplicate content penalties.
  9. You don’t need to develop an application for each smartphone operating system and as there are many of them: Android, RIM, Nokia, Windows Mobile, iOS,…
  10. It’s web-socially friendly; when your visitors will share your awesome content they will only share it from one URL and not several which as a consequence...
  11. Make your community stay at one place and not spread it over several social website accounts.
  12. You don’t need to worry about upgrading your website for the next generation of screens as it will fit for the bigger ones instantly.
  13. You don’t need to indicate to your users they are in the wrong website and they have to switch to the appropriate one.
  14. You show to your competitors that you are mastering the state of the art of web development and keeping your information tools up to date.
  15. You are in concordance with the Google policy which highly recommends the use of a responsive design:

“Sites that use responsive web design, […], with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration”

Source: http://googlewebmastercentral.blogspot.co.uk/2012/06/recommendations-for-building-smartphone.html

If you still have some doubts about the advantages of having a responsive design, keep in mind there are more than 1B mobile phone customers in China, 400 million of them are mobile Internet users and 150 million are 3G users.

Of course, you can still contact us if you have any interrogations or if you wish to have a responsive design website.