seo

China SEO and Web Development Job

9
Jul
i want you uncle sam

THEM Beijing Web Design and SEO is Growing, and we have open positions. Send your RESUME/CV to this email : jobs(at)them.pro

Keywords: SEO, SEM, Search Engine, Social Media, Drupal, Php

- Designation: SEO / SEM / Development professional

- Location: Chaoyang District, Beijing (Gongrentiyuchang North Road)
Compensation: to be discussed

- Education:
UG - B.Sc - Any Specialization, Computers,B.Tech/B.E. - Any Specialization,BCA - Computers,Other Graduate - Any Specialization
PG - Post Graduation

- Industry Type: IT-Software/ Software Services
Functional Area: E-Commerce, Drupal, PHP, Internet Technologies

Job Description:
We are looking for interested computer science professionals who have some SEO/SEM or Drupal exposure to join us. You will be collaborating on several search engine optimization and web development projects.

Desired Candidate Profile:
- Computer Science Background
- fluent English or French, Chinese a Plus.
- You program in PHP / HTML / CSS / Ajax / Mysql.

Company Profile:
THEM is a Web development company specializing in creating high traffic and search engine friendly sites/e-business. We focus on Drupal and Search Engine Optimization to build powerful websites for our clients.

Send your RESUME/CV to this email : jobs(at)them.pro

5 SEO extensions for Chrome

6
Jul
Chrome-extensions-logo

In this post, you’ll find a list of SEO extensions for Google’s web browser Chrome. If you use Mozilla Firefox, you can read our article about 10 SEO plugins for Firefox.

Here are 5 useful SEO extensions for Chrome I chose to share with you:

1. Chrome SEO

Chrome SEO is an extension providing useful SEO information: pages indexed by main search engines (Google, Bing, Yahoo, Baidu...), backlinks, traffic and rank (Alexa, Compete…), search stats, bookmarks (Delicious, Digg...), cached (cached versions of the website), on site (http status code, robots.txt…), and domain details.

It also offers a very interesting feature which enables users to get keywords suggestions.

Chrome SEO extension screenshot

 

2. SEO Site Tools

SEO Site Tools Chrome extension gives metrics from many sources, including search engines and social media reactions. It enhances common tools like Yahoo Site Explorer and Google Webmaster tools with links anchor text and Google PageRank (PR). Also available : nofollow link hilighting, popout ability, color themes.

In addition, SEO Site Tools displays relevant page elements to SEO (header tags, bold/strong, anchor tags and follow attribute) as well as title length, meta description and keywords.

SEO Site Tools screenshot

 

3. PageRank

PageRank is a very simple extension working on Chrome for Windows as well as Chromium for Mac. It only has one function: displaying the PageRank of the current visited page.

PageRank screenshot

 

4. SeoQuake

SEO Quake extension displays the Google PageRank, Alexa rank and other SEO parameters of any webpage, highlights nofollow links, text density, check and compare urls.

As you can see below, it also works on SERP.

SeoQuake screenshot

 

5. SEO Status PageRank / Alexa toolbar

SEO Status extension checks the Google PageRank & Alexa rank for every page. When the button is clicked, it shows more data such as Alexa graph, backlinks link, Whois link, domain availabiliy for other TLDs

Using this toolbar will improve the Alexa ranking of the websites that you visit, just like the IE Alexa tooblar does.

SEO status Pagerank Alexa toolbar

Feel free to share other SEO extensions for Chrome.

10 SEO plugins for Firefox

22
Jun

You'll find in this post useful free SEO plugins for Firefox. These add-ons aim at helping webmasters who deal with Search Engine Optimization (SEO).

Here is a collection of 10 SEO Firefox extensions:

1. SEO for Firefox

SEO for Firefox logo

SEO for Firefox developed by SeoBook is definitely one of the most powerful Firefox SEO plugins. This add-on puts useful competitive research data directly in the search results of Google and Yahoo! Search.

For example, it pulls Google Page Rank (PR), number of links, delicious save counts, Alexa rank, WhoIs information, etc. You must register online to download the plugin (for free). SEO for Firefox extension can be turned on or off globally.

Once SEO for Firefox installed, your Google SERP will appear like below:

SEO for Firefox screenshot

2. SeoQuake

 SeoQuake logo

SeoQuake is similar to SEO for Firefox. It is a powerful tool integrated in Firefox, so that users can view a large number of search engine parameters on the fly. Among parameters on Search Engine Result Pages, you'll be able to display Google PR, index (number of indexed pages), link (number of links, pointed to the current page) and similar parameters for many other search engines such as Yahoo and Baidu.

Once SeoQuake installed, your Google SERP will appear like below:

SeoQuake screenshot

3. SearchStatus

SearchStatus is a plugin for Firefox displaying numerous parameters such as PR, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

SearchStatus screenshot

4. SenSEO

SenSEO is a Firefox extension checking the most important on-page-SEO-criteria and calculating a grade of how good your site fulfills these criteria. It is integrated with the popular Firebug web development tool. SenSEO checks notably:
- Correct usage of Document-Title, Meta-Description and Meta-Keywords;
- Headlines, Domain and URL-Path;
- Other general content-criteria.

SenSEO screenshot

5. SEOpen

SEOpen offers a Firefox add-on providing quick access to some web-based tools to help with SEO. You can quickly check inbound links, PageRank, http headers, and much more. You can right-click on an open area of a web page or use the included toolbar.

SEOpen screenshot

6. Rank Checker

Rank Checker is another tool from SeoBook. This tool can track and record search engine ranking for a page in Google, Yahoo and Bing. The results are saved in the PC, so there is no need to worry about the privacy issue.

Rank Checker screenshot

7. Link Diagnosis

Link Diagnosis Firefox plugin allows users to see Google PR and anchor text of every backlink, most popular anchor texts and charts with breakdown of PR and link types.

Link Diagnosis logo

8. SEO Link Analysis

SEO Link Analysis show the PR of the linking page, the anchor text and whether the link is followed, nofollowed or no longer exists.

 SEO Link Analysis

9. Google Global Firefox extension

Google Global is a Firefox add-on that allows you to easily see what any Google search results look like in outer countries, cities and zip codes exactly as if you were in that location. This extension is unobtrusive and the functions are only available when on a Google search results page so it will not clutter up your menu bar, right click menu or slow down your browser.

Google global Firefox extension

10. Html Validator

HTML Validator is a Mozilla extension that adds HTML validation inside Firefox and Mozilla. The number of errors of a HTML page is seen on the form of an icon in the status bar when browsin.

Html validator logo

If you're interested in other SEO tools, here are 25 SEO Tools and Ebooks.

Feel free to share with us other SEO tools.

SEO tips by Matt Cutts : make a web page for each store location

4
Jun
SEO image

Head of Google’s Webspam team Matt Cutts posted yesterday an article in his blog, giving interesting SEO advice: it is best practice to give a url for each of your store location. Let me explain.

Companies having many store locations do not necessarily make a web page for each store and would rather offer search form or POST. And this is a mistake if they want this information to be found by search engines.

In a nutshell, Matt Cutts advices you to make:

- a web page for each store that lists the store’s address, phone number, business hours, etc. (unique url for each page) ;

- an HTML sitemap that points to those pages with regular HTML links, not a search form or POST requests. If you don't have many stores, you could have a single page that links to all your stores. On the contrary, if you do have plenty of stores, you could have for example a web page for each country that links to all stores in that country.

You can find more SEO tips in our previous posts, notably Baidu SEO tips, SEO Audit Example: Amazon China, How to optimize your Chinese urls for Baidu, and  How to optimize your images for Google image search.

Motorola searches with Bing in China

12
Mar
Bing and Motorola in China

For anyone living in China is not a secret that cell phones market is huge. Around every corner it is possible to see people with brand new cell phones, Smartphone advertisements and new models every week. Well, Microsoft noticed this.

Bing in Smartphones

Microsoft made a deal with the cell phone manufacturer Motorola to have Bing as their default Search Engine in their Smartphones. Motorola will "deploy Bing services on Motorola devices powered by Android." They will also have a widget to boost search, which means that most searches done from Motorola phones will be powered by Bing's algorithm.

Motorola says that "Search and Maps capabilities through Microsoft will initially be available in China, starting in Q1 2010, through either pre-load or over-the-air updates for (Andriod based) devices already in market."

Implications for SEO?

It depends on your audience and objectives of you website:

  • Do you want people to find you trough their phones?
  • Is there an interesting opportunity that comes from the mobile market?
  • Do you want to be promoted on a local environment?

If you said yes to the previous questions, think of this:

  • Optimize your local searches in Bing. If people are looking for "Web development company in Beijing" using Bing, what will they find? We know Bing loves keyword rich domains and URLs.
  • Try to for search yourself using Bing Maps! Are you there? If not, look at which are the first results and what are they doing to rank well on Beijing and Shanghai maps?
  • How does you site looks in a Smartphone? Think of getting low page load times, good JavaScript degradation and CSS style adapted for mobile phones.

More and more searches will come from phones in China, especially those for local things, so get ready to <strong>SEO for Bing</strong> and develop good websites for mobile devices!

Google's self SEO Audit

4
Mar
google logo

Google has just published a SEO Audit (Search Engine Optimization) which analyzes 100 Google product pages, and the results are not as good as expected... it seems Google is not so good at optimizing their own websites (at least, not like seo pros).

Title Tags

Title tags: "html <title>" is one of the most important part of a webpage SEO, well, only 10% of their product pages actually follow "SEO Best practices". Indeed, most of their pages contain only the product name without any keywords or relevant tagline.

Google search engine optimization

Meta-description tags

About meta-description tags, 67% of them are missing. That's why some of Google products appear on search engine result pages (SERP) without any relevant information or keywords.

For example:

Google search engine optimization

To be efficient on search engines result pages, it is necessary to use the right keywords on title tags and put relevant content on meta-descriptions. Without these elements, it's difficult to understand what is the aim of your pages, and in this case, what is the Google Sky service all about? ;o)

Headings

About headings, Google say that 43% of their "<h1>" tags need improvement. h1 tags are important for SEO and usability because they state what a page is about. Many Google pages use "<h3>" or custom font styling tags instead of "<h1>" !

Permanent redirections

Google's SEO audit also points out some issues in their permanent redirections and most of them are linked to the trailing slash. Indeed, some of their product pages are accessible through "www.google.com/PRODUCT1" and some others with "www.google.com/PRODUCT1/" without redirecting. So when those 2 URL are crawled by search engines, that content is indexed twice creating a duplicate content issue.

Images

The audit from Google shows that 39% of their logo images don’t link to appropriate URLs, furthermore, some of them link to nonexistent URLs (404 error pages!). Additionally, 18% of Google’s products logos don’t have an "alternative text" tag, which is required by the W3C coding standards.

Google likes SEO now !

Google seems to be more and more interested in optimizing their own products so we guess that they will fix these mistakes very soon. However, optimizing the "on page factors" (the text and content on your web pages) is not enough.

If Google decides to follow our SEO practices, they could rank on the first position for queries like "search engines" on Google.com...

That’s why I invite Google engineers and everyone who is interested in SEO to subscribe to our RSS feed and to follow our blog.

Google search engine optimization

 

Follow that link to download the Google SEO Audit

SEO and the Golden Triangle, Split-second choice

4
Oct
Google's golden traingle

For most people that work at SEO, including us (or THEM), the reason why search rankings matter is clear. We know that for many sites, the traffic from search engines is a key to success. We also know that the first search results in a query are the ones users click on; and most users do not click "Next results" in their search engine.

But explaining this to Average Joe is not nearly as compelling as you would expect (our experience says so!). Many people I know do not understand why SEO is useful for a website. How to prove that SEO is of key importance for a website? Try the "(Google's) Golden Triangle"!

The Golden Triangle (here purple) may not be news for many of you, this aspect of search users experience has been studied many times. Look, the darker areas in the picture were looked at more than the lighter ones and some areas are not even looked at.

Want some stats on users behavior? In tests 100% of the users look at the first 3 results, and only a 20% of the users will look at the 10th search result*. Moreover, after being actually looked at, the result will have a fraction of a second to convince the user that clicking it will satisfy his query. For that the site will need a very good, convincing teaser text (or snippet).

The user will decide wether to click or not in less than a second

Will you have a chance? Find out now, just try checking your rankings in the right column or go to the "Ranking tool" to see your results!

The Google’s User Experience Research team offers deep information on the Golden Triangle on their blog. I thank them for the useful info!

*Check the Organic Ranking Visibility at Eyetools Google Research.

Duplicate Content: do Google really detect it?

10
Sep
seo company india using duplicate content as black hat technique

Why am I wondering if Google can detect duplicate content? well, because I see many examples while online of people and websites who obviously are trying to trick the king of search engines, and who actually succeed.

Easy to copy!
Not with a very complicated infrastructure, nor by paying 10 215 people doing this and clicking there, which would be difficult for google to detect, but just by using very simple duplicate content technics (… I know, I was surprised too).

SEO Services Company Here!
An Example ? well, of course I come with an example for you, I know you would NOT believe me otherwise (I am not speaking about you mom, I know you believe me no matter what ;o)

So, here this Indian website, their technique is really simple, they target the search query or keywords “SEO Services Company” + “a place”.
For example : “SEO services company budapest” or “seo services company oxford”
They created a page for every city, or state, with the city keyword in the title and url. yes, only the city name was different, not the rest of the text of the page, which means that on this website, 99% of the words in each page are … the same. On each page, there are internal links to the other pages, with the name of the city in the achor text like on the picture here under :

 seo services company plus the cities names

Google says no: but obviously "YES YOU CAN"
Still, Google doesn’t  ban them. Actually it’s even worse (or better, depending on the point of view ;o), but they are ranking 1st on some of these cities! How come google doesn’t detect the trick while the pages are mearly copies ? I don’t know. I think it’s not that hard to compare the text of each page and see if 99% of the words are the same, or is it?

 

Black hat SEO is Risky SEO
I am not advising you to use this technique OF COURSE, that’s black hat SEO, and that annoys Google (and the people using it), because when you put “SEO Services company” with the name of a city, that clearly means that you want the company to be in that city, not in India (although India is beautiful). The day Google will be able to detect this fraud… the website is going down, deep down, and that would be a risk for your online business.

Google and Duplicate Content detection and NoFollow
It reminds me that everyone was thinking that google was taking the nofollow tag into account, until google (actually, matt cutts) said it didn’t. Isn’t it the same with duplicate content? Can they detect it?

Check the Rankings
You can check the rankings of this website I am talking about here under, In many cases, the website is ranking number one (and you can check your own rankings in google and baidu using our tool here). Also, let me know what you think about it, please use comments below to start the discussion:

impressive isn't it? well, still, don't follow this example... by the way "hhh" was just a test of mine that i forgot on the picture ;o)

 
 

National vs International Domain Name Extension and SEO

7
Sep
rankings of websites with national and international domain name extension

We did a few tests about the differences between national and international domain extensions regarding SEO, and the rankings of these websites in national search engines like google china baidu or bing. (check your rankings in google and baidu here)

What is a Domain name Extension?

  • International domain name extensions like : .Com, .Net , .Org or .Pro
  • National domain name extensions like: .de (Germany), .fr (France), .cn (China)

What was the Test ?

We launched several websites, with the same domain name, but with different domain name extensions (some national domain name extensions and some international). We let the search engines crawle them and index them, and then we test their rankings.

Results
It appears clearly that the national domain extensions has a very strong impact on the rankings of websites in the designated country.

Actually, the National Domain Name Extension is more important than :

  •     The language used on the website
  •     The IP location of the hosting

 

For example, we did the test with the Chinese national domain name extension which is .CN, but the website was hosted in a European country, and the language of the website was English.
Still, the website was ranking better in google.CN (China) than in google.Com (language of the website) or google.DE (the hosting country). Why was it ranking better in google china? Well, the only link between these websites and China was the national domain name extension, and obviously, it’s weight on the rankings was considerable.

Conclusions

National domain name extensions are very very important to your SEO and your Rankings. (but still, you might chose an international domain name extension because of your branding strategy, etc. SEO is something you must consider, but not something that should replace ALL of your former marketing tools)

Our ranking study also showed that the “country” of your backlinks are also very important for your rankings in that country. To make it clear : if you have a website in the USA, but the majority of your backlinks are coming from England, your website is going to rank higher in Google England.
So remember, post the backlinks in the country you target (not only the language you target).

Google is Google, not by Chance:
Google is the smartest. On bing and baidu, we reached directly very high positions because of the domain names we’ve chosen and the domain names extensions, and we shouldn’t have. We had only 2 pages on the websites, a very young age for the domain names, and very few backlinks.  
That’s also no surprise as we have seen in the comparison between google and bing : “weight of keywords in urls on your rankings”
Google seemed to have a more wise approach and more balanced algorithm, which makes the search “safer” and with better quality.  

Optimization on Bing: all you need to know

21
Aug
Optimize your website for Bing

Since the launching of Bing last June, you need to have some information on optimizing your website for Microsoft's search engine.

Meta: Title

  1. Put the most important words at the beginning, because they have more weight in the algorithm (factor of prominence).
  2. Try to limit to 65 characters (and use at least 5 characters).
  3. For deep pages, put  the most strategic words first, then the description words of the category page, and only at the end, the name of the website.
  4. Make sure you don't have two similar titles.
  5. Avoid using any of these special characters: ' " < > { } [ ] ( )

Meta: description

Although they are not used in the ranking algorithm, it can be used by Bing to display the snippet (small description of each result). Here are some tips:

  1. Create specific descriptions for each page (especially do not repeat the same description on multiple pages).
  2. Don't use the same words as in the meta:title. Try to write a "commercial" description to make the visitor click on your website.
  3. Try to use between 25 and 150 characters.
  4. Avoid using any of these special characters: ' " < > { } [ ] ( )

Meta: keywords

Do not expect much from this meta to improve your ranking ... But according to Bing, it is worth having it, then fill it if it can be done automatically by your CMS (and if it does not bother you to show your competitors what the most strategic keywords on your page are ...).

  1. Separate your keywords with comma.
  2. Do not exceed 874 characters in total (don't ask me where that number comes from, it is adviced by Bing!)
  3. Don't repeat more than 4 times the same word

 

 Read also:

Bing and Google comparison on keywords