them is now part of altima° group, please visit our new website at: www.altima-agency.com

sem

them° altima° group Looking for New Head of SEM/SEO in Shanghai

22
Jan
i want you uncle sam

 them° altima° group is growing and we’re currently looking for a new Head of SEM/SEO to join our Shanghai branch. 

Job Duties

In direct relation with executive management, the Head of SEM/SEO will be in charge of:

  • Lead SEM and SEO team
  • Oversee full portfolio of Pay per Click (Baidu, Qihoo, Sogou, Google, Yandex) clients by managing and coordinating the account team to achieve and exceed clients ROI objectives. You will also manage your own portfolio of clients.
  • Define and execute SEO strategies for the websites of leading multinational companies and e-commerce websites.
  • Actively seek to increase the services offered to PPC and SEO clients and increase the income generated to increase clients’ spendings as a percentage of their total marketing budget
  • Plan and implement efficient processes and systems within the account team
  • Prepare commercial client proposals and attend pitches with the sales team specially for big international accounts
  • Regular meetings and monitor and report on monthly campaigns and statistical analysis
  • Work closely with the managing director to agreed operational efficiency targets and business objectives
  • Develop and direct effective search engine strategies through direct liaison between all parties involved in the project team including account management, business development teams
  • Strengthen client relationships through proactive account directorship
  • Maintain client satisfaction and retention to agreed targets.
  • Train the team and maintain certification both at personal level and entreprise level

Qualifications

We require our Head of SEM/SEO to have the following qualifications:

  • Full working proficiency in English
  • Native Chinese speaker or fluent in Chinese will be plus
  • A minimum of 3/4-year experience in digital marketing
  • Relevant search or analytics qualifications, rich experience in using at least 2 of these web analytics/tracking/search tools: Google Analytics, Google Double Click (DFA), Marin Software, Mediamind, Ad Monitor, Omniture,Baidu Tongji..etc
  • Experience in search marketing using Baidu, Google, Qihoo 360 and/or Sogou
  • Knowledge of web languages: HTML/CSS (essential), PHP (desirable) and web platform experience (CMS): Drupal, Wordpress, Magento etc.
  • Strong client management and relationship skills
  • Ability to successfully lead, motivate, maintain and grow an effective team of account managers and executives
  • Proven ability to form and implement digital marketing strategies
  • Strong listening and questioning skills with acute attention to detail
  • Confidence in presenting technical and marketing information in a variety of mediums to clients and colleagues
  • Ability to compose professionally constructed documents using MS Office, especially Excel and PowerPoint
  • Ability to cope with competing demands and to prioritize tasks
  • Excellent organizational and time management skills
  • A positive attitude to dealing with people and have responsibility as an individual and for your team

Job Conditions & Terms

  • Position: From now on, within one month
  • Job location: Shanghai, China
  • Salary: Depends upon experience
  • Benefits: 14-day annual leave & social security/work visa

Contact 

Please apply to this job position by sending your resume/CV to: jobs(at)them.pro

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, web project managers, SEO/SEM/SMM account managers to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish. 

Our Vision

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning. 

Our Expertise

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex. 

altima° Looking for New SEO/SEM Account Manager in Moscow

15
Jan
i want you uncle sam

 them° altima° group is growing and we’re currently looking for a new SEO/SEM Accoint Manager to join our Moscow branch. 

Job Duties

The SEO/SEM Account Manager will be in charge of:

  • Implement search engine marketing strategies
  • Writing technical SEO audits
  • Establishing a powerful search engine strategy
  • Defining KPIs
  • Leading SEO actions (onsite, offsite)
  • Monthly reporting
  • Managing client relationships
  • Managing SEM Campaign on Yandex
  • Excellent organizational and time management skills

Qualifications

We require our SEO/SEM Account Manager to have the following qualifications:

  • 2 to 5-year experience in online marketing
  • Mother tongue: Russian
  • Proficiency in English 
  • Keeping to deadlines
  • Team player

Job Conditions & Terms

  • Position: Full time, available from now on
  • Job location: Moscow, Russia, China
  • Salary: Depends on your experience

Contact 

Please apply to this job position by sending your resume/CV to: jobs(at)altima.com.ru

Other Job Positions at them° altima° group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, web project managers, SEO/SEM/SMM account managers to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

them° is a digital marketing agency founded in China in 2007 with offices in Beijing and Shanghai. The agency has been a part of the altima° group since 2013.

altima° is the largest independent interactive agency in France with offices in Lille, Paris and Lyon, as well as international offices in Russia (Moscow) and Morocco (Rabat). You can visit the group website: http://www.altima.fr

Our team consists of 40+ passionate and highly-skilled digital professionals in China (250+ globally) and is truly international, which enables us to deliver successful campaigns in a number of languages including Chinese (Simplified & Traditional), English, French, Russian and Spanish. 

Our Vision

We create more than just websites: we generate leads & sales and foster client loyalty, both short and long-term, online and offline.Our objective is to deliver true e-business performance: driving traffic, boosting online sales, generating qualified leads, building client relationships, improving overall web visibility, optimizing performance, and that’s just the beginning. 

Our Expertise

Our expertise lies within defining and implementing successful digital strategies for our clients. We create beautiful, optimized websites, including mobile sites or using responsive design, as well as delivering ROI-focused PPC (SEM) and SEO campaigns on Baidu, Google, Qihoo 360, Bing, and Yandex

Them° Altima° Group Looking for SEO/SEM Specialists

8
Jul
i want you uncle sam

Them° Altima° Group is looking for new search marketing specialists (SEO/SEM) to join our Beijing and Shanghai branches.

SEO/SEM Specialist Job Duties

The search marketing Specialist will manage a portfolio of international clients. His/her duties will involve:

Writing technical SEO audits

Establishing a powerful search engine strategy

Defining KPIs

Leading SEO actions (onsite, offsite)

Leading SEM campaigns

Monthly reporting

Managing client relationships

SEO/SEM Specialist Job Qualifications

Native Mandarin Chinese speaker

•Working proficiency in English

Experience of working on SEO and/or SEM projects (desirable)

Experience in project management (desirable)

Keeping to deadlines

Knowledge of web languages: HTML/CSS (essential), PHP (desirable)

CMS: Drupal (desirable), Magento, Wordpress, Joomla etc.

Web analytics (Google Analytics, Baidu Analytics…)

Job Conditions & Terms

Position: Full time, available from now on

Job location: Shanghai or Beijing, China

Salary: Depending on your experience

Benefits: Visa & Medical insurance

Contact

Please apply to this job position by sending your resume/CV to: jobs(at)them.pro

Other Job Positions at Them° Altima° Group

Looking for another job position within our company? We are always looking for new talents as web designers, web developers, project managers, SEO/SEM/SMM specialists to join our staff. If you want to be part of a successful and productive team, feel free to send us your unsolicited application.

Company Overview

Them°, Altima° Group, is a digital marketing agency part of Altima° Group and focusing on China. Altima° is a leading independent digital agency headquartered in Lille (France), and with offices in Paris, Lyon, Rabat (Morocco), Moscow (Russia) and Beijing, Shanghai (China).

We offer offer a complete range of web services, from high quality UI/UX web design and clean web development to professional Search Engine Optimization (SEO) & Marketing (SEM), as well as Social Media Optimization (SMO) & Marketing (SMM).

Our multicultural team is composed of high-level Internet professionals from Europe, Asia, and North America.

Known for our fresh ideas, we help our clients be visible on the Internet and kee their website ahead of the competition. We also implement our know-how of web to develop internal projects, notably in the fields of e-commerce and ranking monitoring (SEO tools).

How the Rise of Mobile & Tablet affects Optimization

4
Mar
sem and seo

The rise of mobile and tablet use has meant that in 2012 1 in every 3 minutes spent online is through one of these two devices. Smartphones have not been with us very long and already they take up a third of our time on the internet. 

 

The year of the mobile? 

 
Is 2013 when we will all reach peak mobile surfing? Will we discard our laptops for good and do all our surfing on mobile devices? I'm still waiting for us to go full circle and return to the typewriter, life is cyclical after all…
 
Today, 13% of all global internet traffic is through mobile, furthermore 1.1 billion people have a smartphone (with Asia as the fastest growing region). If we also factor in the current 5 billion phone users who could potentially turn into smartphone users - it becomes quite obvious that web companies need to look into optimization for mobile. 
 

Are Tablets the New Laptops?

 
Tablets are a little different as their use is not as straightforward as smartphones. If you have a smartphone you will most likely carry it around with you constantly, whereas you may only have your tablet on you some of the time. 
 
It turns out that in the US, 31% of the population used a tablet in 2012. More so in the home than outside. Factors such as time spent commuting in public transport will most likely affect these numbers. Therefore, people in densely populated areas (Hong Kong) will use their tablets differently than those who get around mostly by car (LA) or horse and carriage (Wales).
 

What this means for SEO and SEM

 
First of all, the difference between static searches and those made on mobile devices is that mobile ones are more likely to include localization. Indeed, searches for the closest coffee shop or subway station will make up a significant part of mobile searches. 
 
Furthermore, over half of Facebook's users connect to it via mobile - this means there is great scope to engage via social networking campaigns and localization at the same time. 
 
More and more companies are also developing apps to increase their image and visibility on the web. Although these can become very useful tools, they are not adapted to the nature of every type of business. 
 

In Conclusion

 
Thus, it is clear that marketers will be obliged to face mobile and tablet trends in using the web and that search optimization for these devices is paramount for websites to stay relevant in search engines. 
 
Although both tablet and mobile are used differently from each other, they both bring something new to internet usage and are forever changing search patterns and the rules that surround it. 

How to Choose your Search Engine and other SEO Stats

23
Aug
statistics

A few months ago, Aaron Wall from SEOBook made a survey about the behavior and the knowledge of the US internet users toward the search engine and especially toward Google.

Among the various topics he analyzed, you find out how people choose their search engine, how many they use, what they do if they don’t find satisfying results, what they think of Google and what they know about SEO and Internet.

Usage of Search Engine

Here’s the first surprise: even though it’s quite logical that the users choose the most relevant search engine, it appears that women are more likely to use the default. The younger (18-24) are also easier to influence with advertising.

Primary Choice of Search Engine

Primary Choice Search Engine by Age

This is a very important if you’re advertising a very precise group of people depending on their age and gender. But you should not forget that almost half of them use more than one search engine.

User Behavior on the Search Engine

What if they don’t find what they were looking for on the first page? Apparently, 56% of them would make a new search request and the rest would go on the second page. The split is fairly consistent among men and women. But if your website is SEO-friendly, there is no way it can happen, right? Else… you know what to do!

What if they don't find a satisfying result

Google Policy

Apparently, the fact that Google promotes preferentially its own listings on its SERPs is not appreciated by its users as 3 in 4 people believe that a search engine is supposed to be objective.

Google+ listings

What about the paid results?

65% thinks it’s often disappointing. However more than half of the 25-34 people think it’s ok as long as they’re relevant. Once again, you should know who you’re targeting.

Paid Search


Paid Search by Age

And Google+ influenced results?

It must be very hard for Google since 65% haven’t noticed the difference. The others either think it’s better or worse. Don’t worry, Google is investing a lot of money to improve its social network that now have more than 110 millions of users. If you haven't started your Google+ page, see why you should start being active on Google+.

Google+ influenced results

How aware are the consumer of common SEO/SEM term

They were asked about 5 words and the result is... *drum roll* : Pay Per Click wins!
It does mean something very important: They would think more of SEM than SEO. So if they were to communicate about it on the internet, they’d prefer Adwords. This also means that Google and the other Search Engine did great marketing their Paid results and this can only benefit them!

Awareness on SEO/SEM terms

Don’t forget :

It is an American survey so don’t try to use it on any other markets, that could be lethal for your company: I’m obviously thinking about China which is a very different country for search engine since Chinese Internet users mainly search on Baidu as shown in our infographic about Internet in China

Google Unveils New Ad Placements

8
Nov
google-adwords-logo

Google introduces new ad placements on Google search allowing ads to appear below search results.

The search company previously enabled advertisers to promote their ads to the top or side of the search results. Now their ads may appear below them. According to Google, this change will offer users a better experience.

For example, if you search "Kittens", below is how you will see the ads displayed by Google AdWords.

Google Side Ads

Ads appearing to the side of search results

Google Bottom Ads

Ads appearing below search results

As users usually scan the search engine results pages (SERPs) from top to bottom, displaying ads in their visualization flow should perform better. The tests that Google ran were actually successful since ads showing below the search results had a higher click-through rate (CTR) than side ads.

Google provides you with a Search Engine Marketing tool to check the performance of your ads, and notably the ones on top positions vs. other positions (side, bottom, etc.).

Having better CTRs is good for advertisers AND Google. As more people click the ads, it means more revenue for the search company. Google's advertising revenue account for more than 95% of the firm's overall revenue.

This announcement comes after Google revealed a new feature allowing users to understand why they see these ads, as well as after Google recently announced a major update in its search algorithm giving fresher results

Why These Ads on Google?

6
Nov
google-ads-preferences.PNG

Google Adwords recently unveiled a new feature called “Why these ads?” that explains you why the displayed ads are shown to you on Google search results and Gmail, and gives you the choice to block the ones that you do not want to be displayed anymore.

Google Explains You Why

When you click the link that appears up to the ads, a new window expands to give you more details about the reasons why all the ads were shown to you.

For instance, if I search “Web Design China”, here is the Google results page with the "Why these ads?" links:

Why These Ads Links

If I click one of the links, here is what Google tells me:

Why These Ads?

Block Google Ads

Google now actually gives you the choice to block ads from specific advertisers or opt out of personalized ads. 

When you’re opt-in, you actually see personalized ads, supposed to be more relevant for you, as explained in the below video:

You can change your settings in the Ads Preferences Manager for search and Gmail (you must be signed in with your Google account to access the page).

Google Ads Preferences Manager

Impact on SEM

From a SEM point of view, it will be interesting to monitor how this change can impact Adwords performance on your PPC campaigns.

Actually, when users opt out of personalized ads on search and Gmail, advertisers can still reach them but their targeting may be less precise. 

However, if users decide to block ads, they will not see the ads anymore. Will this impact your Quality Score and Ad Rank? 

Google currently says that whatever the number of blocks you may have, there is no "direct" impact on your Quality Score and Ad Rank.

When to choose SEM over SEO

22
Jul
sem and seo

People often ask me this question – and often when they don’t, they should. When do I advise my clients to use SEM given that ours is obviously an SEO company, specializing in bringing cheaper and thus more profitable traffic to our customers’ websites?

I have tried to include all the cases in which SEM is a better choice than SEO below. Please feel free to add any points I may have missed.

1-    Short-term event:

a.    You have an event next weekbut you don’t yet have enough visitors/clients. In this case you would surelyconsider using online advertising because SEO is a long-term strategy, not an on/off system you can implement within a few days. In this case, create a landing page and promote it using Google adwords for example.

b.    You’ll often use SEM with games too. If you want people to subscribe to your newsletter and organize a game to let them win an iPad or some such gift, you can create an online advertising campaign to promote the game for a few days/weeks

2-    Launching e-commerce or awebsite:

a.    You have just launched e-commerce, but 24hours later no one has bought anything…Well that’s normal, because no one is visiting your website. It might even not be indexed in search engines yet. Use SEMto bring in your first clients while you beginyourSEO strategy. Use this time to make sure all your processes are working while delivering service tothe first clients.

b.    You want to generate leads through your recently launched corporate website? The same strategy applies – use advertising because it’s going to take a little while before your website actually generates natural/organic leads.

3-    Extending SEO:

a.    You CAN’T target all the keywords with your SEO campaign. So why not target the main queries through SEO while also attracting more traffic through those keywords that you do not necessarily wish to rank for in order not to lose your strength on your main ones. Thus, go for natural optimization for your core keywords and advertising for the others.

4-    Increasing traffic beyond what SEO can deliver:

a.    You want to double your traffic, triple it or even multiply itby 30. Well, that can be achieved in a few days through SEM – and SEM only. You CAN’T do it magically through SEO (and if you can, don’t tell anyone else how because that little secret is worth a lot of money;).

b.    Keep in mind that SEO traffic has a cap (the number of people searching for your website/services/products) while advertising does not – apart from the amount of money you can/are willing to invest in it.

5-    Drive traffic to non-optimizable content (Facebook fan page):

a.    You want to drive traffic to a page that is not optimized– it might not even be your website. For example, say you want to build a fan page in order to show the world that people trust you. Create a SEM campaign to drive traffic directly to your Facebook, Twitter, Renren or Douban pages.

6-    Test keywords’ ROI before targeting them:

a.    As you know, SEO is a long-term strategy to increase natural traffic to your website.But which keywords should you focus on? You have carried out proper keyword research but you are not sure which keywords will bring your website the best conversion rates. No problem– test it live with ads and then you will know which keywords you should focus on. It’s a risk-free solution to make sure you choose the right path from the beginning.

7-    Target local clients that don’t use local keywords:

a.    I see this all the time. Peoplein the US, China, Japan or wherever – they all type “web design company” to search for a firm IN THEIR CITY. They have forgotten that they are not the only people on earth using Google. Google can adapt the search engine response pages to your IP location but this won’t change much. These people are actually looking for your services, so target them through advertising because ads give you the opportunity to choose the location.

b.    Example: you sell chocolate in Chengdu. People in Chengdu might type “chocolate shop”. But people in Beijing might also type this too. With advertising you can put your ads in front of people who are actually in Chengdu while avoiding those in Beijing (because you cannot convert them into clients, so why would you spend money onadvertising for them).

8-    Balance traffic:

a.    This is another approach. You cannot control the number of people who come to your website and actually make a purchase. So if you have a problem, for example if three of your staff membersare absent, you cannot reduce traffic to your website and thusreduce your sales or the demand for support etc. If 30% of your traffic is acquired through online advertising campaigns, you can just turn the advertisingoff to decrease your traffic, reduce the overload and thus also reducethe possibility that your clients will become unhappy because they did not receive good service.

 

When do you think it’s suitable to buy advertising? Leave your thoughts in the comments box below.

Google Instant: Impact on SEO and SEM

14
Sep
google-instant-logo

As you could have read in our previous post, Google recently launched Instant, a feature that displays search results as you type. Let’s see how Google Instant can impact SEO and SEM.

SEO isn’t dead with Google Instant

Contrary to what some people may say, Google Instant isn’t going to kill SEO. What is important to understand is that the feature doesn't impact the ranking of search results.

As you know, Google Instant displays search results as users type their query. Indeed, it guesses what you type in and shows the results for the entire keyword it believes you’re eventually going to enter.

No need to optimize for letter combinations, but...

It basically means that websites don’t need to optimize for letter combinations, because Google Instant isn’t providing search results for letter combinations. 

However, if one spams the search suggestions and then optimizes for a keyword, then one can optimize to the first few letters and work to influence the suggester... But this is black hat SEO... 

The ones who actually benefit the most of Google Instant feature for the moment are the companies that appear as “default” results. For example, when you type “A”, AOL, Amazon, AIM, and Apple are the runaway leaders in rankings in the US (results vary regionally).

Google Instant to change the way we search

Even though the search results remain the same for a query, there are great chances that users will learn to search differently over time. Indeed, with Google Instant, users can easily find out new areas to explore just by pressing the up/down arrow key. This will inevitably lead to changes for SEO.

For example, an important element that catches their attention is the search result snippet. The more relevant it is, the more likely visitors will click on the site. Therefore, it makes titles even more important from a SEO point of view.

With Instant, users will see more search results, and more ads...

From a SEM point of view, it’s clear that with Google Instant, users will now see many more search results than before. Instead of seeing like 10 results (most people never click through the second page of results), they can now see dozens of results, depending on how many letters they type and how far they get through their query.

At the same time, they will see more ads since those change with the results. However, since most Adwords campaigns are based on cost per click, an increase in impressions doesn’t mean an in increase in costs for advertisers.

Moreover, as Google Instant may make users use more specific  keywords for their search queriers instead of general ones, there could be therefore a reduction in clicks towards ads displayed by generic keywords.

Google wants to get more revenue from AdWords

With InstantGoogle clearly wants to make search more relevant for users and improve user experience for search and user willingness to click on ads. Why ? To get more revenue of course.

The company hopes that Instant will improve AdWords campaigns performance. And since Google’s revenue model is largely based on AdWords (Google’s main source of revenue), I can bet that Instant will inevitably make Google's revenue go up.

Google AdWords changes its trademark policy in Europe

5
Aug
google-adwords-logo

Google announced yesterday that it would change its policy allowing trademark owners to request the exclusive use of trademarked search keywords in its online advertising service Google AdWords

Already in place in Canada, Ireland, the UK, and the US, the new policy will be effective in Europe in September.
 

Google AdWords allows advertisers to use trademarked keywords

Under the previous system, brand owners could file a trademark complaint with Google that would ban third-party advertisers from using search trademarked keywords. 

However, the European Court of Justice ruled in March that allowing third parties to bid for trademarked keywords was within the bounds of intellectual property law. 

The brand owners will still have the right to file complaints with Google which will take the ads down if they agree that the origin of the goods is confusing like in the case of counterfeits.

More relevant results, more revenue

Google thinks that auctioning the trademarked keywords to multiple bidders allows the search engine's users to find more relevant results like reviews, second-hand sellers and retail locations.

It will also enable Google to boost its own earnings from online advertising which account for 97% of its overall revenues.