motorola

For anyone living in China is not a secret that cell phones market is huge. Around every corner it is possible to see people with brand new cell phones, Smartphone advertisements and new models every week. Well, Microsoft noticed this.

Bing in Smartphones

Microsoft made a deal with the cell phone manufacturer Motorola to have Bing as their default Search Engine in their Smartphones. Motorola will "deploy Bing services on Motorola devices powered by Android." They will also have a widget to boost search, which means that most searches done from Motorola phones will be powered by Bing's algorithm.

Motorola says that "Search and Maps capabilities through Microsoft will initially be available in China, starting in Q1 2010, through either pre-load or over-the-air updates for (Andriod based) devices already in market."

Implications for SEO?

It depends on your audience and objectives of you website:

• Do you want people to find you trough their phones?
• Is there an interesting opportunity that comes from the mobile market?
• Do you want to be promoted on a local environment?

If you said yes to the previous questions, think of this:

• Optimize your local searches in Bing. If people are looking for "Web development company in Beijing" using Bing, what will they find? We know Bing loves keyword rich domains and URLs.
• Try to for search yourself using Bing Maps! Are you there? If not, look at which are the first results and what are they doing to rank well on Beijing and Shanghai maps?
• How does you site looks in a Smartphone? Think of getting low page load times, good JavaScript degradation and CSS style adapted for mobile phones.

More and more searches will come from phones in China, especially those for local things, so get ready to <strong>SEO for Bing</strong> and develop good websites for mobile devices!