maps

Baidu Integrates Maps in SERP

20
Apr
baidu

Baidu has released a few weeks ago a new feature that allows its Maps listings to appear into its Search Engine Results Pages (SERP).

For instance, if you now type “accommodation in Beijing” (北京住宿) in China's leading search engine, you can directly see a map in Baidu SERP with a listing of several businesses that offer accommodation in the Chinese capital city:

Baidu-SERP-Accomodation-Beijing

This feature is new in Baidu, but already exists in other search engines such as Google.

We already blogged about Search Engine Optimization and Google Maps. If your business has a local presence, it's crucial that your website appears in the top rankings, including positions that are featured in maps.

After this new release, it's now time to review your SEO strategy for Baidu Maps! You can also read more articles about SEO for Baidu. 

THEM is a digital agency specialized in Chinese and international SEO. Feel free to contact us to know more about our search engine marketing services.

Motorola searches with Bing in China

12
Mar
Bing and Motorola in China

For anyone living in China is not a secret that cell phones market is huge. Around every corner it is possible to see people with brand new cell phones, Smartphone advertisements and new models every week. Well, Microsoft noticed this.

Bing in Smartphones

Microsoft made a deal with the cell phone manufacturer Motorola to have Bing as their default Search Engine in their Smartphones. Motorola will "deploy Bing services on Motorola devices powered by Android." They will also have a widget to boost search, which means that most searches done from Motorola phones will be powered by Bing's algorithm.

Motorola says that "Search and Maps capabilities through Microsoft will initially be available in China, starting in Q1 2010, through either pre-load or over-the-air updates for (Andriod based) devices already in market."

Implications for SEO?

It depends on your audience and objectives of you website:

  • Do you want people to find you trough their phones?
  • Is there an interesting opportunity that comes from the mobile market?
  • Do you want to be promoted on a local environment?

If you said yes to the previous questions, think of this:

  • Optimize your local searches in Bing. If people are looking for "Web development company in Beijing" using Bing, what will they find? We know Bing loves keyword rich domains and URLs.
  • Try to for search yourself using Bing Maps! Are you there? If not, look at which are the first results and what are they doing to rank well on Beijing and Shanghai maps?
  • How does you site looks in a Smartphone? Think of getting low page load times, good JavaScript degradation and CSS style adapted for mobile phones.

More and more searches will come from phones in China, especially those for local things, so get ready to <strong>SEO for Bing</strong> and develop good websites for mobile devices!