The objective of the site is to become China's top eCommerce platform. Alibaba's marketplace Taobao currently holds 75% of all online transactions operated in China in Q2, according to Beijing-based consulting firm Analysys International.
Products sold on the platform mostly come from Chinese and foreign SMEs. Lekutian will help businesses to market their products.
Lekutian must benefit of Priceminister's experience in eCommerce, notably with tools to monitor vendors and detect counterfeit goods.