keywords

Bing and Google SEO comparison on Keywords

19
Jun
bing google

Bing gives a lot more weight to keywords in urls than google.

How do I know that

I tested it!Actually, I was comparing bing and google with this simple yet efficient tool, and this is how I got the first impression that bing answers were containing more often the keyword in the website url than on google.

So here’s the test I did

I searched for 50 random (almost) keywords, and I took for each query the first 50  responses of bing and the first 50 responses of google. Which means I checked  :

50(keywords) x 50(responses) x 2 (search engines : google and bing) = 5000 links

Don’t worry, I wrote a script for that ;o)
  
Then I checked if the keyword was (or wasn’t)  in the URL of the websites.

Example : I search for the keyword  “paris”

So I count this :
 keyword in url of the website
 

I don’t count that :

keyword not in url

And here’s what I found :

For Bing :  86,52%  of the first 50 websites contained the keyword in the URL.
For Google : 71,16% of the first 50 websites contained the keyword in the URL.

 

and don't tell me that this was really dependent on the keywords in my list of 50 keywords.Why? Because bing was showing more websites (with the keyword in the url) than google .... 92% of the time.

So, yes, putting the keywords in the url is really important for BOTH. But it seems that it’s a lot more important for the new Microsoft search engine “Bing”.

So if your strategy is focusing on bing for some niche keyword/market, don’t even think of not putting the keywords in your url or domain name.

Well, I think it’s a bad idea to put such a big weight on the keywords in the url, they should focus more on the content. Besides…this is gonna give more weight to hundred of thousands of parked domains… because domain resellers usually buy domains with keywords in them...

If you’re thankful happy I spent the day programming that script, and then sharing this information with you, I wouldn't mind you talk about it, vote for it on digg (check on the right side bar) or link back to here ;o)

Here are the stats for those of you who want all the figures :

keywords nb of sites with the keyword in the url for google nb of sites with the keyword in the url for bing
test 25 34
seo 28 33
funny 34 44
hello 42 45
welcome 25 20
surprise 35 47
love 39 47
there 32 45
boat 40 46
cars 30 38
design 45 44
pay 41 46
remember 37 47
lyrics 42 45
songs 25 32
manchester 46 48
paris 42 49
beijing 40 48
china 39 45
stop 44 47
photos 22 36
hill 44 47
bikes 30 40
pens 28 40
software 33 41
games 32 39
computers 17 35
folk 40 47
how 34 45
when 23 45
miss 40 49
area 36 46
paper 34 49
headset 32 46
iphone 42 41
news 37 43
php 47 48
drupal 43 44
marketing 37 46
english 35 38
write 28 47
script 43 48
manuel 35 48
language 35 45
tutorial 36 36
berlin 45 47
shanghai 33 44
trip 43 46
casino 32 43
finance 32 44
     
     
Average number of sites with the keyword in url (among the first 50) 35,58 43,26
total sites with keywords (of the 2500 checked) 1779 2163
total sites checked 2500 2500
% of sites among the 50 firsts with the keyword in the url 71,16% 86,52%

 

 

 

Google Trends Widget on your Website

8
May
google trends

put google trends widget directly on your website, so that people can compare keywords search trends within your site. It's easy and efficient, you want an example, just check this :

so if you want the same widget on your website, get the google trends widget

 

How to optimize your chinese urls for Baidu (1/2)

22
Apr
3677082060_edf0374aa7.jpg

How to use Chinese urls, or pinyin url? In this post you will learn SEO tips and discover very useful tools to automatically transliterate your chinese title into pinyin and make your internal urls search engine friendly !

First let's go through some basics and theory.

1- SEO friendly URL
You certainly already heard that urls are taken into consideration by search engines like baidu or google in the page ranking. A page with keywords in it's url would have a better ranking than the same one without keywords. That's why a classic first step of SEO experts consist in enhancing urls of a website.

Let say you are in charge of a wine e-business, a good SEO compliant url for your product would look like :
www.firstwine.com/red-wine/france/bordeaux/fronsac/chateau-richelieu
This way search engines will be able to associate keywords "red wine", france, bordeaux, fronsac, chateau richelieu, to your page.

2- URL Encoding
According to the RFC1738 (http://www.rfc-editor.org/rfc/rfc1738.txt), urls should only use ASCII character-set.
(http://www.w3schools.com/TAGS/ref_ascii.asp). It's a bit annoying cause this set is very basic, it contains only 128 characters : alpha-numeric characters and some special char.
But since the ASCII character-set is used to send information between computers on the Internet, urls have to comply this rule too.

To ensure we use the right encoding, webmasters use url encoding functions when they create internet pages and when they display urls.
URL encoding replaces none or unsafe ASCII characters specified in the rfc, with "%" followed by some hexadecimal digits corresponding to the character values in the ISO-8859-1 character-set.

Let see what we get :

"vins français" will be alter to "vins+fran%E7ais"
...not very user or SEO friendly

"葡萄酒" turns to "%26%2333889%3B%26%2333796%3B%26%2337202%3B"
hmm... not user friendly and certainly not SEO friendly

So how to deal with that ?
How to enhance your url for SEO when you are using a non ASCII character set language (like french or chinese for example !)

Well, simply by contacting SEO professionals Them (www.them.pro)... ;o)

...or read the next post, I will explain in details how to automatically transliterate your chinese page title into pinyin and use it for your urls with CMS drupal. so, stay tuned...