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Kaixin001 wants to become more than a gaming social network
27
May
May
Kaixin001, one of China's largest and fastest growing social network site, hits 80 million users, Hans Tung (Kaixin001's Board Director) says at the 6th edition of CHINICT which takes place on May 27th & 28th 2010 in Beijing, China.
CHINICT is a conference which gathers every year all the actors of tech innovation and entrepreneurship in China.
A successful Chinese social network
Famous for launching social games on a social platform, Kaixin001 has had an astronomical growth very quickly online since its foundation in 2008. The company thinks that the key thing of any SNS site is the social relations on the site : friends and family who are all on the site and who can share headlines, etc. Gaming tries to build things that users would welcome, users would enjoy.
For example, Happy Farm, the most famous game in the platform, hit more than 15 million active users in 2009. Even after this peak, they are still 10 millions this year. Kaixin001's success in China can also be explained due to the permanent blockage of other social network webstites, such as Facebook, MySpace and Twitter.
A Gaming social network, and then ?
Kaixin001 needs some time for 3G adoption as well as smartphone adoption. But the Chinese social network does not want to be known solely as a gaming platform. It is now getting itself into the travel sites business as well. They also seem ready to open to third-party. Nevertheless, despite its growth, Kaixin001 doesn't think that time to IPO has come yet...
SNS in China, Everyone Increases... but Facebook
28
Aug
Aug
Every social network system is growing in China... except facebook, because as we told you before, facebook is blocked in china.
When I see the hard time google is having to gain market shares against baidu (which has about 70% market share here in china), I think facebook is not likely to get back in the competition. When facebook will be accessible again, it will be too late. Specially because chinese users won't go from xiaonei or kaixin001 to facebook if they already have their contacts in these two sns.
Facebook, to get back in the game, will have to buy one of these sns (maybe xiaonei, because xiaonei is a copy of facebook, so users won't have difficulties to adapat to facebook's interface).
Another thaught is... if these sns become bigger and stronger, won't they try to compete with facebook in other countries?
Once more, local players are doing better in china than international ones (I know, with a little help ;o) but still, i think that if you want to be in the chinese market... the best thing you could do is ... coming to China.
