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Apple Hints at Possible 'Red Friday' Sale

22
Jan
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Everyone get out your warmest coat and your hiking boots and get ready to do some queuing: Apple has announced a sale!

Ok, the closest thing to announcing the sale was potentially hinting about it. There MAY be an Apple sale on Friday 25 January. Put your boots away guys, the sale is happening online.
 

Marketing efforts from Apple?

 
With Greater China (that's China but with the added bonus of Taiwan, Hong Kong, Macau, other bits floating around) making up 15% of Apple revenue these days; this comes at no surprise. 
 
HOWEVER, not being surprised does not mean one cannot be excited. As a fervent follower of all things Sale, I will be all over this one-day-only-iPad-Mini-for-100-kuai deal. Don't quote me on that, I doubt China will be doling out iPad Minis for 100 yuan. None the less, I am sure there will substantial numbers of people attending this sale, considering how excited folk get when Apple products are sold at full price. 
 

The US no longer top dog. 

 
It would seem that the USA's fears have finally become reality: everyone loves China more than them. Well, this is more or less what CEO Tim Cook was implying last month when he visited our fair city of Beijing. 
 
The Apple core (HA!) need to innovate and react to their business moving elsewhere. And with news that their last quarter left a bitter taste in everyone's mouth, it's now or never for the big white gadget company. 
 
What's the sale all about?
 
Similar to Black Friday in the USA, this one day only sale is meant to get people ready for the festive season in China. With red being the ultimate color in China in the run up to the Spring Festival, the sale is appropriately named. 
 
Will it muster up the enthusiasm of Black Friday or the Boxing Day Sales in the UK? Quite possibly, simply for the fact that everyone loves Apple products so much. 
 
Might have to call in sick on Friday and sit at the computer clicking the refresh button. Mama needs a new smartphone! 

Apple is in trouble in China ? Not so sure!

17
Jul
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These days, the weather in China seemed a bit cloudy for the world famous fruit brand...

 

  • Dispute about the ‘iPad’ name

First, there was Proview, the Chinese company of media devices that claimed it owned the rights to the ‘iPad’ name in the Chinese market as they registered it back in 2000. However, Apple said it acquired the worldwide rights in 2009. To settle this, two weeks ago, Apple agreed to pay $60m to Proview and, hence, bought the global rights to the ‘iPad’ name for good.

  • Dispute about the ‘Snow Leopard’ name

There was also Jiangsu Xuebao, a chemistry company that bought the rights for the brand ‘Xuebao’ in China in 2000.

Xuebao? What’s the deal with Apple? Have you lost your mind?

Did you know that ‘Xuebao’ means ‘Snow Leopard’ in Chinese? You must have recognized the name of the OS (Mac OS X 10.6) of Apple. That’s why Xuebao decided to sue the Californian company. Still they sold their OS in China under the name ‘Snow Leopard’ even if in 2008, the China Patent & Trademark office rejected the request of Apple to buy the name ‘Xuebao’. That one got solved at the court of Shanghai Pudong last Tuesday : Since Apple never sold its product under its Chinese name, there was nothing to worry about.

  • Dispute about the Siri technology

And you can throw another one on the pile: Lately, another Chinese company named Zhi Zhen internet technology claimed that Siri, Apple’s digital voice assistant, infringes on their Xiao i Robot. Since the announcement of Apple adding Mandarin and Cantonese to Siri, Zhi Zhen seems afraid it might cause infringement to its software.

And this is only in China? O_o

Yes! There is also a bigger problem for the apple brand with an American company called Noise Free Wireless that accuses them (not us!) to have stolen its noise cancelation technology.

Anyway those cases might be a danger for Apple as others Chinese brands might follow the trend and sue them for any kind of infringement … as long as it works!

So far, the firm settles its disputes with money. China is a very important market for Apple and they don’t want to lose its precious time with long trials. It’s time to settle down there and for good!

 

However, the ‘fat’ years are probably not over!

 

  • Opening of a new Apple Store in China?

Have you heard of a rumor about the opening of the biggest Apple Store in the world? Well, according to a few sources (not especially good ones, but still), it might takes place in Dalian, China.

You must know that there are only 6 Apple stores in China even though it’s the biggest market in the world. Those stores have some of the best results in the world but it feels like China misses Apple in so many places.

  • Opening of a new market for iPhones in China?

Then Apple and China Mobile (the world’s biggest mobile phone network that owns about 67% of the Chinese market shares) are apparently ‘in talks’ to offer China Mobile’s customers an iPhone. Its rivals, China Telecom and China Unicom, are already including this possibility in their currents offers.

Even though the iPhone is not an official product of China Mobile, it’s estimated that 15 million of the company’s customers are already iPhone users, according to BBC. If these ‘talks’ went to a good end, Apple might infiltrate a huuuuuuuge market.

However, it seems that it’s more a problem of technology and compatibility. China Mobile’s network does not support the iPhone yet, for technical reasons everyone might not understand...

Who said me?

Anyway the iPhone operated by China Mobile will be released soon but it’s more likely, we’ll have to wait until the 4G network is really working in China. Question is: how long?

  • Google won’t be the default search-engine in Safari anymore… At least in China!

Last (but definitely not least) is that iOS6 will be released in China with a couple unexpected things. The first one, I told you about it earlier : Siri will speak Chinese (Mandarin and Cantonese so far)! The second one (and the most important one as I work for a SEO company) is that Baidu will now be the default search-engine in Safari! ­ Ouch for Google…