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Google AdWords remains incompatible with foreign URLs

14
Jul
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Google AdWords will remain incompatible with foreign URLs in the short run according to Google AdWords team.

Google AdWords doesn't support foreign URLs

As you know, only latin characters are currently used in URLs. This restriction doesn't enable any URL to be written in Chinese, Japanese, Russian or Arabic for example.

The situation will change soon after Internet's chief domain name authority ICANN approved International Domain Names (IDNs). It means that websites will be able to have their URL using foreign characters.

For the time being, Google AdWords doesn't support IDNs. For instance, if you want to place an ad for domain names such as 中国.com, your ad will be considered as invalid.

Google AdWords isn't ready to list IDNs

When will Google allow IDNs to be listed in AdWords? The question has been asked to Google AdWords team on their forum. It took them a few months to reply but here is their response: Google Adwords has no plan to support foreign URLs in the "foreseeable future".

They explain that there is currently a very low demand for the ability to advertise on domains using foreign characters. Enabling IDNs avertising would require too many resources compared to the number of potential advertisers.

What's Google waiting for?

In the future, it's clear that online advertising will have to support foreign URLs. There is an inevitable language shift on the web: foreign languages like Chinese are going to be more and more spread over the Internet and URLs. Online advertising platforms would undoubtedly miss some business if they don't allow IDN's ad listing.

That's why Google's response is quite surprising to me. I can understand that Google isn't eager to invest plenty of resources right now in order to allow ad listing for international domain names. However, having no plan at all is something different.

Chinese character domain names approved by ICANN

29
Jun
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At its 38th international meeting held in Brussels from 20-25 June, the Internet Corporation for Assigned Names and Numbers (ICANN) agreed that domain names could be entirely written in Chinese characters.

Chinese characters in domain names

The Internet's chief domain name authority approved a proposal to begin offering Internationalized Domain Names (IDN) in Chinese script.

The ICANN authorized therefore the establishment of three organizations to implement the country code Top-Level Domains (ccTLDs) associated with the new IDNs in China, Hong Kong and Taiwan:

- CNNIC (China Internet Network Information Center);
- HKIRC (Hong Kong Internet Registration Corporation Limited);
- TWNIC (Taiwan Network Information Center).

Website operators in Asia are soon going to be able to create domain names written entirely in Chinese characters, including the final TLD.

This approval is a significant change for Chinese language users worldwide. Let me remind you that one fifth of the world speaks Chinese.

Welcome to 中国 top-level domain

While Chinese websites would previously end their URLs with the suffix '.cn', the approval granted to Network Information Center organisations will allow every character of the URL to be written in the Chinese alphabet.

For example, new websites could have their URLs ending with .中国 and .中國 (.zhongguo or .china) TLDs. As planned previously, the campaign will transition existing websites smoothly by automatically assigning the new domain to websites that currently end with '.cn' in China.

At the same time, Hong Kong will get .香港 (.hongkong) and Taiwan will get both .台灣 and .台湾 (.taiwan).

Will you be able to visit theses Chinese URLs ? Yes, on the condition that your web browser is up-to-date. The ICANN has actually a list of foreign character domain names in alphabets such as Chinese and Cyrillic which will be interpreted as a string of English characters by modern browsers.

More non-Latin domain names to come

When the domain name system was set up TLDs such as .com or .cn were written only with Latin characters. However, ICANN has been making a lot of efforts to support non-Latin IDNs for several months.

Earlier this year, ICANN approved applications for Arabic-script IDNs submitted by Egypt, Saudi Arabia and the United Arab Emirates. There are still other pending requests from countries such as Jordan and Thailand to receive their own domains in Arabic and Thai.

Another more controversial top-level domain approved

The ICANN board also voted to allow the application by the adult entertainement sponsor 'ICM Registry LLC' for the controversial .XXX TLD to move forward. Originally submitted and refused a few years ago, ICM's proposal is to keep online adult entertainment to its own specific domain.

Once the negotiations are completed, ICANN will review the final contract to ensure that the registry is in alignment with the recommendations submitted by various governments. According to ICM, it is reasonable to expect the remaining issues to be resolved by the December meeting.

The next ICANN meeting will take place in Cartagena, Colombia, 5-10 December 2010.