Last year, Xinhua joined forces with China Mobile to establish an Internet search service.
Goso.cn enables users to search information in news, pictures, blogs, videos and micro blogs. It can also analyze the popularity of certain news topics, and thus help media professionals.
It will be difficult for Goso to compete with other players, notably Baidu which leads China's Internet search market. Other search engines like Google, Sogou, Soso, etc. have already many difficulties to grab market share from Baidu.
Goso is expected to launch a mobile version in the next coming months.