Ok, I know what they said. They protect human rights and other stuff. But, how come they do it suddenly, they had to follow the government rules since the beginning right, so why do they complain now?
Oh I know, some accounts were hacked! Come on, it’s GOOGLE, every day thousands (or more) of people are trying to hack accounts. It’s bad, but it’s not new.
I have another theory, and I would bet a lot that I am right. Google, the giant, has a weakness that was forgotten, but that the Chinese environment cruelly reminds them.
THEY HAVE ONLY ONE SOURCE OF REVENUES: Adwords. if you attack this one, you attack the heart of their revenue sources.
I know they have few others, but they earn no money, like google apps and so on. That is small money in their turnover.
What’s going on is that they suffer MASSIVE click frauds. I manage many adwords accounts, and you can see it clearly. When a campaign in china has 99,9% of people who stayed in average less than 0.0 seconds !!!
We can check it by using… google analytics. Or any other live website statistics tool like woopra, clickit or statcounter. To make it clear, they sell advertising to people, and then computers (and not humans) click on the links, make google clients pay, while no one (human) visited the website.
Money lost in the East and the West
Now imagine if everyone in the west learns about it, this will end up in lowering the trust clients have in google to bring them business, and google will lose advertising budgets for their adwords!! Even in the west, where they probably don’t have to face the same problem, people will lower their adwords budgets. This means millions of dollars lost for google.
Money back Warranty?
Actually, it’s even worse than that. How can they give the money back (I know they would, they are not trying to steal) to their clients, while they cannot make the difference between a real visitor, who clicked, and a computer…
Let it be known : baidu, google Chinese competitor, suffers the same syndroms, we managed also campaigns for baidu, but they have the same problem. 99,9% of visitors staying less than zero second, no one asking to chat on the website, etc.
To let you know, we manage adwords campaigns around the world, and there is only in china that we have to suffer these attacks.
Critique of Pure Unreason
To me, that is why Google is threatening to leave. Because they are on the verge of losing millions and millions of dollars. I would be google CEO, I would also leave the place instead of jeopardizing my main markets.
Of Course, they cannot say : you know what, we cannot give our clients their money back, and that’s why we are leaving.
Last time they spoke about the click fraud, it was only AFTER they could find out which computers were involved, and thus, they could charge their clients honestly. This time, the technology used by those who attack them is a bit trickier I guess, and time came for google to solve the problem differently.
They spoke about cyber attacks; they just weren’t clear about “what kind” of cyber attacks it actually was…
Come on techcrunch crew, go interview some people at Mountain View, and let it be known.
Bye Bye website, Hello website. in China you live knowing that at anytime a website can disappear (i mean, get blocked), and another one can appear, released by the chinese authorities.
Today, we have a good news, you've been crying for months about that document you just finished typing when google docs was blocked, well, you can have it back now, google docs is unblocked in china.
Is it linked with the fact that google is threatening to close down in china ... who knows!
Still, stop crying, your google docs are back in china, you can re-start working again, you have no more excuses ;o)
Google has just published a SEO Audit (Search Engine Optimization) which analyzes 100 Google product pages, and the results are not as good as expected... it seems Google is not so good at optimizing their own websites (at least, not like seo pros).
Title tags: "html <title>" is one of the most important part of a webpage SEO, well, only 10% of their product pages actually follow "SEO Best practices". Indeed, most of their pages contain only the product name without any keywords or relevant tagline.
About meta-description tags, 67% of them are missing. That's why some of Google products appear on search engine result pages (SERP) without any relevant information or keywords.
To be efficient on search engines result pages, it is necessary to use the right keywords on title tags and put relevant content on meta-descriptions. Without these elements, it's difficult to understand what is the aim of your pages, and in this case, what is the Google Sky service all about? ;o)
About headings, Google say that 43% of their "<h1>" tags need improvement. h1 tags are important for SEO and usability because they state what a page is about. Many Google pages use "<h3>" or custom font styling tags instead of "<h1>" !
Google's SEO audit also points out some issues in their permanent redirections and most of them are linked to the trailing slash. Indeed, some of their product pages are accessible through "www.google.com/PRODUCT1" and some others with "www.google.com/PRODUCT1/" without redirecting. So when those 2 URL are crawled by search engines, that content is indexed twice creating a duplicate content issue.
The audit from Google shows that 39% of their logo images don’t link to appropriate URLs, furthermore, some of them link to nonexistent URLs (404 error pages!). Additionally, 18% of Google’s products logos don’t have an "alternative text" tag, which is required by the W3C coding standards.
Google likes SEO now !
Google seems to be more and more interested in optimizing their own products so we guess that they will fix these mistakes very soon. However, optimizing the "on page factors" (the text and content on your web pages) is not enough.
If Google decides to follow our SEO practices, they could rank on the first position for queries like "search engines" on Google.com...
That’s why I invite Google engineers and everyone who is interested in SEO to subscribe to our RSS feed and to follow our blog.
Follow that link to download the Google SEO Audit
google buzz is the new attempt from google to enter the social networks sector. it's right within gmail (so you need first a gmail account to use it), and it seems well thaught.
google buzz works also with twitter, flickr, picasa, google reader and other feeds.
Of course (but is it a good idea?) it is not linked with facebook! the king in the world of social networks. i guess when you want his thrown, you don't help him increase his authority.
here under, the text of the video, for those of you who don't have flash insalled.
- The first thing we all do when we find something interesting is share it!
- More and more this kind of sharing takes place online
- google buzz is a new way to share photos, videos, updates, and more...and start conversations about the things you find interesting
- it's built right into gmail and uses the friends you've already made
- there is nothing to set up you're automatically following the people you email and chat with the most
- you can chose to share publically with the world or privately to a small group of your closest friends
- buzz goes beyond status messages, it automatically pulls images from links, plays videos inline, and let's you flip your photos the way there are meant to be seen. Big and Fast
- you can connect other sites you use like Picasa, Flikr, Google Reader and Twitter so your friends can keep up with what you're doing around the web
all in one place
- buzz makes sure you see the stuff that matters most
- the best part about sharing is getting responses to your posts, buzz sends this comments to your inbox to make sure you don't miss them, you can respond right from there to keep the conversation going
- if you want to make sure your friends see something, you can send it straight to their inbox by adding them with an AT reply
- you sometimes see recommended buzz from people you are not directly following
- buzz identifies posts that may interest you, or are popular among your friends
and recommends them to you so that you don't miss out
- and it works on your phone, so you can keep up with what your friends, or people near you, are buzzing about
when you are out in the real world, you usually wanna say something about where you are, buzz makes this easy
- so try it out, click the buzz link in gmail to get started
or visit buzz.google.com to learn more
Google china, while might still be leaving, is now advertising offline and online for its new web address G.cn
go on, just try this google new chinese url by clicking here g.cn
It's actually just a redirection 301 to this address http://www.google.cn/webhp?source=g_cn
As you can see, there is a source tag at the end of the address so that the google guys eventually know how many people are using g.cn and how many are still using google.cn, that let's them see two things :
1) If their advertising is efficient, to make people aware of g.cn
2) If the new address is used, because people might still type google.cn thanks to old habits.
Google, don't do Evil
What I also noticed is that they advertise on... their homepage. Wasn't that the sacred page of google, free of advertising, sometimes even free of everything.
And they do it in a very suprising way. Offline, they use buses, which is totally ok. but Online, They use a kind of subliminal advertising: when you reach their homepage, you see a big G.cn for less than half a second! People around me had it and didn't even notice it, because it disappears in the blink of an eye.
What the hell is going on at google china?
ps: thanks to cedric from pharos education for the picture. And Guys, if you have a camera and picture something interesting, feel free contacting me!
pps: those of you who tried g.com, well, it doesn't work, i tried it too ;o)
oddly enough, I was in a bus saturday in beijing when i saw another bus advertising for google maps!
A bit weird when you know that google has big chances to leave china. That probably means that people at google china didn't know about google closing down its beijing offices. well...
thanks tim for jumping on your camera when i was shouting to take the picture ;o)
google china is closing, which means no more google.cn ! crazy! yes but true.
google is doing it officially for protecting users information, but they give in depth explanations here :
(i just put the address and not the link because i don't want this blog to be blocked, but you can copy the address and go read if you want to learn more, this website is blocked in china though).
Yes, i know, they said they will close ONLY if they cannot provide uncensored results, but the chinese government is not going to allow that, for sure. (anyone who lived in china knows that :)
"we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China."
So, that means google china WILL close.
1) This will increase baidu market shares, for sure.
2) Some people who used to use google.cn will use... google.com, yes, that's the point, other google's around the globe are NOT blocked in china.
google has a market share of 20% here in china, that makes them second after baidu. The move is certainly going to make them lose money... but, this will improve their image outside china (USA and Europe), because it's a kind of going back to their "don't do evil" motto.
Will I still be able to search in Chinese?
yes, of course, you can use chinese on any google around the globe, and any language actually. you can search in chinese in google.com
or you can search in french on google new zeland, that won't change.
It's just that the search results are not the same, if you type nihao (in chinese characters) in google.com and google.cn, the google.cn results are adapted to a chinese audience. if you type "rent appartment" in google.co.uk, you want a UK website, if you type it in google.us, you want a USA website.
The real question now is: Why are they closing down google china? Is it only the reason they gave? Hard to tell...
what will THEM do?(THEM is our SEO company by the way :), as always, we will adapt...
to read more about Google closing in China it :
My google home page today showed "this space intentionally left blank" and actually, it was blank, just the logo, the search box and this sentance. At first, i thaught my computer was suffering piracy, or that i had a problem with my eyes, or maybe someone is making a joke.
No, it was actually really google who was writing this "this space intentionally left blank", they were testing. actually, according to the palo alto company, they test from 50 to 100 different combinations of pages all the time, on a small number of users. And some times, you're just one of them. This morning was my turn.
so, no need to call the police, the army, to erase your hard disk and then crash it with a hammer. If that happends to you, it's just google testing its homepage (does that mean they used me as guinea pig... well, whatever...)
ps: for the french readers of this blog, and i know there are many, "guinea pig" = "cobaye" in french. yes, i know, i thaught "cobaye" was en english word too.
What does Google Know about ME? well, don't look, it's scary... but at least, google took the option of showing us, which is a step in the right direction.
You've seen horor movies, scary scenes, you red george orwell's 1983, and now, you'll see google dashboard...(ok, i exagerate, but i am mediterranean, so... you can't blaim me).
just click here and you'll know what he knows about you : https://www.google.com/dashboard/ actually, he shows just a piece of it, apparently, the work is still under progress for showing the rest.
so, are you scared? did you know about it? awnser in the comments.
ps: i know, george orwell's book title is "1984", but i just wanted to check that you were paying attention. by the way, you can subscribe to them rss feed here