A few months ago, Aaron Wall from SEOBook made a survey about the behavior and the knowledge of the US internet users toward the search engine and especially toward Google.
Among the various topics he analyzed, you find out how people choose their search engine, how many they use, what they do if they don’t find satisfying results, what they think of Google and what they know about SEO and Internet.
Usage of Search Engine
Here’s the first surprise: even though it’s quite logical that the users choose the most relevant search engine, it appears that women are more likely to use the default. The younger (18-24) are also easier to influence with advertising.
This is a very important if you’re advertising a very precise group of people depending on their age and gender. But you should not forget that almost half of them use more than one search engine.
User Behavior on the Search Engine
What if they don’t find what they were looking for on the first page? Apparently, 56% of them would make a new search request and the rest would go on the second page. The split is fairly consistent among men and women. But if your website is SEO-friendly, there is no way it can happen, right? Else… you know what to do!
Apparently, the fact that Google promotes preferentially its own listings on its SERPs is not appreciated by its users as 3 in 4 people believe that a search engine is supposed to be objective.
What about the paid results?
65% thinks it’s often disappointing. However more than half of the 25-34 people think it’s ok as long as they’re relevant. Once again, you should know who you’re targeting.
And Google+ influenced results?
It must be very hard for Google since 65% haven’t noticed the difference. The others either think it’s better or worse. Don’t worry, Google is investing a lot of money to improve its social network that now have more than 110 millions of users. If you haven't started your Google+ page, see why you should start being active on Google+.
How aware are the consumer of common SEO/SEM term
They were asked about 5 words and the result is... *drum roll* : Pay Per Click wins!
It does mean something very important: They would think more of SEM than SEO. So if they were to communicate about it on the internet, they’d prefer Adwords. This also means that Google and the other Search Engine did great marketing their Paid results and this can only benefit them!
Don’t forget :
It is an American survey so don’t try to use it on any other markets, that could be lethal for your company: I’m obviously thinking about China which is a very different country for search engine since Chinese Internet users mainly search on Baidu as shown in our infographic about Internet in China.
How's Facebook Doing?
Not so great obviously! So far, the stock exchange hasn’t been so nice to the American company. The share price went from 38$ down to 20$ since its entry in the market. However, it hasn’t planned to let it go. Even though the net result is less good than last year, it remains close to what was expected and we can see a raise of the benefits compared to last year.
Recently, Facebook has done a few modifications on its website that has now more than 950 millions of users. The company of Mark Zuckerberg introduced a new feature that allows the advertiser to promote their page newest status to more fans than it’s usually done.
More recently the social network announced the launching of a new possibility for companies to advertise on its website. First, they will add new options for the facebook pages to target their fans more precisely. There will also be the release of a new feature very similar to Google Adwords, that would allow the advertiser to sponsor the keywords. The advertiser would buy keywords paid on PPC but since they can only redirect to a facebook page, they won’t be able to buy just any word.
On a SMM point of view, this is a really great opportunity to have better results with your Facebook company page. The ROI will increase dramatically. But keep in mind that you have to make sure this is really the kind of advertisements your company needs and that it is part of a marketing plan you’ve established before. If any doubt, you should contact our web marketing agency!
Will this New Marketing Feature be Efficient?
If Facebook manages to success as well as Google did, that would probably put them back on tracks.
However, you must keep in mind that Facebook’s users are often dissatisfied with the advertisements they found too often on the website. According to a survey of the American Customer Satisfaction Index, Facebook would be, amongst all the social networks, the one that users are the less satisfied with. Let’s hope that this new kind of advertisement won’t be too intrusive for the user.
Anyway, this might be the hand Facebook needed to be back on the market for good, considering the number of users (that has decreased by 4,8% during the past 6 months according to Nielsen) as well as the price of its shares. Maybe they will even catch up on Google shares that are valued at 641$ by the time I write this article.
Anything else we Should Know about the American Social Network?
Latest rumor would be that Facebook’d like to be a new actor in the mobile phone’s market.
So far, it has been denied. But you know what they say: Rumors always have a part of truth.
These days, the weather in China seemed a bit cloudy for the world famous fruit brand...
Dispute about the ‘iPad’ name
First, there was Proview, the Chinese company of media devices that claimed it owned the rights to the ‘iPad’ name in the Chinese market as they registered it back in 2000. However, Apple said it acquired the worldwide rights in 2009. To settle this, two weeks ago, Apple agreed to pay $60m to Proview and, hence, bought the global rights to the ‘iPad’ name for good.
Dispute about the ‘Snow Leopard’ name
There was also Jiangsu Xuebao, a chemistry company that bought the rights for the brand ‘Xuebao’ in China in 2000.
Xuebao? What’s the deal with Apple? Have you lost your mind?
Did you know that ‘Xuebao’ means ‘Snow Leopard’ in Chinese? You must have recognized the name of the OS (Mac OS X 10.6) of Apple. That’s why Xuebao decided to sue the Californian company. Still they sold their OS in China under the name ‘Snow Leopard’ even if in 2008, the China Patent & Trademark office rejected the request of Apple to buy the name ‘Xuebao’. That one got solved at the court of Shanghai Pudong last Tuesday : Since Apple never sold its product under its Chinese name, there was nothing to worry about.
Dispute about the Siri technology
And you can throw another one on the pile: Lately, another Chinese company named Zhi Zhen internet technology claimed that Siri, Apple’s digital voice assistant, infringes on their Xiao i Robot. Since the announcement of Apple adding Mandarin and Cantonese to Siri, Zhi Zhen seems afraid it might cause infringement to its software.
And this is only in China? O_o
Yes! There is also a bigger problem for the apple brand with an American company called Noise Free Wireless that accuses them (not us!) to have stolen its noise cancelation technology.
Anyway those cases might be a danger for Apple as others Chinese brands might follow the trend and sue them for any kind of infringement … as long as it works!
So far, the firm settles its disputes with money. China is a very important market for Apple and they don’t want to lose its precious time with long trials. It’s time to settle down there and for good!
However, the ‘fat’ years are probably not over!
Opening of a new Apple Store in China?
Have you heard of a rumor about the opening of the biggest Apple Store in the world? Well, according to a few sources (not especially good ones, but still), it might takes place in Dalian, China.
You must know that there are only 6 Apple stores in China even though it’s the biggest market in the world. Those stores have some of the best results in the world but it feels like China misses Apple in so many places.
Opening of a new market for iPhones in China?
Then Apple and China Mobile (the world’s biggest mobile phone network that owns about 67% of the Chinese market shares) are apparently ‘in talks’ to offer China Mobile’s customers an iPhone. Its rivals, China Telecom and China Unicom, are already including this possibility in their currents offers.
Even though the iPhone is not an official product of China Mobile, it’s estimated that 15 million of the company’s customers are already iPhone users, according to BBC. If these ‘talks’ went to a good end, Apple might infiltrate a huuuuuuuge market.
However, it seems that it’s more a problem of technology and compatibility. China Mobile’s network does not support the iPhone yet, for technical reasons everyone might not understand...
Who said me?
Anyway the iPhone operated by China Mobile will be released soon but it’s more likely, we’ll have to wait until the 4G network is really working in China. Question is: how long?
Google won’t be the default search-engine in Safari anymore… At least in China!
Last (but definitely not least) is that iOS6 will be released in China with a couple unexpected things. The first one, I told you about it earlier : Siri will speak Chinese (Mandarin and Cantonese so far)! The second one (and the most important one as I work for a SEO company) is that Baidu will now be the default search-engine in Safari! Ouch for Google…
One month after the release of the not so much welcomed Google update named Penguin and few days after the updated 1.1 version, we wanted to make a brief analysis about websites that have been hit by the Penguin.
“Hit by the Pinguin” means that these websites have seen their average traffic suddenly decrease to 40% up in few days following the release of the wild animal by Google.
One Month Later, Which Consequences?
The main goal of this update was to penalize the “keyword stuffing” and the “webspam” techniques which were and are still used in the SEO “black” world. As described on the Google’ search blog the “black hat SEO” or “black hat webspam”.
Well the damage done by the Penguin isn’t the same for everyone. For a lot of big websites that rely on organic traffic, the one coming from the search engine and logically from Google, quickly decreased. They started to lose they ranking and of course some smaller players in the same field started to rank higher.
If your website has been hit by the Penguin update you should (read you have to) check the following points in order to be sure you are not over the line.
Google takes more into consideration the link’s quality and not only the link by itself. It means that now you have to look forward for links coming from quality websites and not coming from links farm or hacked website. Most of the websites that have been hit quite hard by the Penguin have been using not so white SEO techniques and as a matter of fact the wild animal has just penalized them .
The second point to check is the over-optimization, a lot of websites’ owners believe they have to overoptimize their website to earn traffic. Do not forget that your website has been created for visitors (if you didn’t think about this you have to start it from now), i.e. humans people who are looking for some information, and not for crawlers, robots or spiders especially the ones that Google owns.
The main purpose for a website is to deliver interesting and great content to its users. If you do not offer an added value on your content, Google will consider that you should be before websites that are offering quality content.
This is one of the most important points to check. Are you sure you haven’t started to speak the crawler’s language? Putting on each and every sentence few keywords making the whole sentence impossible to read just to please the spider? If you have done this, you have to rewrite your content and make it more human-being readable and do not forget to spend even more time on the link anchor text as they MUST look natural and not robot oriented.
Comments and Spam
If you have posted comments on other websites or blogs, especially if your posts look like :
”Great article, great website,
You should consider editing them as soon as possible as for they don’t bring any quality to the conversation. Also, if you have caught some people doing this on your website, do not hesitate to delete the post and why not posting a new article saying that you are now fighting this technique.
Hidden Texts and Hidden Links
Still an old technique but some people still loves it. Do not use it. Google knows if you are using it as the Google’s crawlers do not see the webpages the same way we see it. You can check their inner sightseeing vision in the Google Webmaster Tool; it’s quite different from ours.
Be sure to name properly each of your pages, even the very old ones that you have written 5 years ago and you think not one is seeing anymore. Google’s crawlers know they are still here and more importantly know they are not yet fixed.
Go to your Google Webmaster Tools and see if they have tried to warm you that your website is not following their guidelines. If you can’t find any useful information about your website, contact them and ask them if they could possibly give you some advices and feedbacks about what happened on your sudden traffic change.
Penguin is not a live feature but has already been updated once, few days ago, to make sure that clean websites which had been penalized will recover from the update. According to Matt Cutts, head of webspam team at Google, the new release of Penguin, has only impacted less than 0.1% of the English queries which is lower that first release which was about 3% of the queries.
We can expect new releases of Penguin in the next couples of weeks or months and, as usual with Google, new techniques may become suddenly forbidden, allowed or even compulsory.
With the upcoming release of Firefox 14 expected next month, we have recently learnt that Firefox will end its partnership with the Russian search giant Yandex as its default search engine for the Russian-based version of Firefox.
Google and Mozilla, a Three-Year Partnership
The reason is quite simple, last December, Google and Mozilla announced a new three-year global agreement that defines Google as the default search engine for Firefox and as expected Yandex will be replaced by the Russian version of Google as a default search engine. Harvey Anderson, Mozilla's chief counsel, said that “We recently selected Google as the default search partner for Firefox[...]These arrangements are often global in nature ; consequently, we were not able to keep Yandex as the default search provider in the Firefox Russian builds.”
Yandex , a Tsar in Russian Market
The previous contract which bound Mozilla and the Russian Search Engine will stop on December, 31st 2012. Yandex has been the default search engine for the Russian-language version of Firefox since the beginning of 2009. As a consequence, Yandex has announced that it will release its own version of Mozilla’s Firefox from the Yandex network websites with Yandex as the default search engine.
Moreover, we may expect some changes in the search engine pie in Russia as the Russian search engine owns a large 60% market share while Google has only 26.5% but at the same time, Firefox is spreading very quickly across Russian computers.
A spokesperson at Yandex added that Mozilla’s choice won’t affect its market share in Russia significantly and estimate a 1.5 percent loss in the next few months.
A few days ago, Google launched a new feature called the "Knowledge Graph". With this new update, Google is getting one step closer to semantic search by attempting to understand the meaning behind the strings of keywords that users search for. Google sums up the Knowledge Graph nicely by saying that it enables users to search for "things", not "strings".
What is Google's Knowledge Graph?
The Knowledge Graph finds relationships between different items including people, places and things. Google has developed a huge library of over 500 million objects and 3.5 billion facts, sourced from Wikipedia and the CIA's World Factbook amongst others.
At present, the feature is only available for the Google.com index but it will soon be rolled out to other countries in the coming weeks.
Below is the official video by Google introducing the new feature:
Benefits for Google's Users
There are three main benefits:
1. Improved relevancy
Google will be able to better determine which item you are specifically searching for. In some instances they will provide users with a box to select the appropriate item which they are looking for. For example, if a user searches for "taj mahal", the user will be able to choose if they want to see results related to the monument in India or to the famous casino in Atlantic City.
2. A quicker search process
Normally, if you searched for "china" in Google, you may have decided to visit the appropriate Wikipedia page which is the second result in the SERPs. However, Google now provides some details within an information box in the SERPs which includes the capital city, dialing code, GDP etc.
3. Suggestions for further research
When searching for "william shakespeare", the information box provided shows a selection of his most notable plays as well as people who are in some way related to or are similar to William Shakespeare. Users can discover Shakespeare plays that they may not have heard of before for example.
SEO Implications : What Changes in the SERPs?
Our opinion is that sites such as Wikipedia may be affected in the long-term as often people are just searching for one fact; providing an entire web page about a certain item means that more information is provided, but this actually makes it less efficient for a user who is just looking for a specific fact.
The Knowledge Graph is primarily focused on providing facts to users. This means that for the vast majority of business and ecommerce sites, there will be minimal/no impact. It will mostly affect users who are in the research stage of the buying process; not necessarily users that websites should target so early on.
As always we will closely monitor how this new development changes the search landscape.
При проверка позиций сайта, вы можете набирать иероглифы двумя способами: используя латинские буквы и китайские иероглифы
Проверьте позиции сайта по ключевым запросам в Google и Baidu используя данный инструмент ранжирования. Просто введите url сайта (с или без http://) или ключевые слова, и вы увидите, где находится Ваш сайт в Google и Baidu.
Вы можете проверить позиции веб-сайта в google.COM(США), google.CN(Китай) google.FR(Франция) , google.DE(Германия) и Baidu(Китай).
Внимание: Если вы проводите рекламную кампанию (PPC) в baidu, то веб-сайт не будет отображен, так как данный инструмент показывает только натуральные (органические) результаты, а не рекламные места.
Rich snippets provide search engine users with more detailed information about a web page, directly within the SERPs (Search Engine Results Pages). Due to this, they can improve CTR and therefore the number of visits to your site. We’ll explain what they are, the benefits they can bring and two important updates that Google has just announced.
What are rich snippets?
Each result within the SERPs is made up of three elements:
· Page title
Search engines generally use the meta description of a web page to generate a snippet, however if your website contains “microdata”, search engines can generate a rich snippet with more detailed information about the subject of your web page.
There are many types of rich snippets, with the main types providing information about Events, Products and Reviews.
It is relatively easy to “mark-up” your HTML with microdata so that you give search engines an opportunity to generate rich snippets.
Why use rich snippets?
If your website does not have content which matches one of the supported types of microdata, rich snippets will most likely not be appropriate. E-commerce sites are typically the biggest users of microdata as they can generate rich snippets for tangible products and customer reviews.
Rich snippets make your results stand out from other results (competitors) in the SERPs by using stars and images for example; this ultimately increases your CTR. Around 50% of the clicks on a search engine results page will be attributed to the result in the first (highest) position. As we all know, getting to the holy grail of #1 takes time and effort, but rich snippets is a quick and easy way to gain more click share. For this reason they are a necessity if your main competitors are huge companies with big SEO budgets who consistently rank higher than you.
What are the updates?
1. Previously, product rich snippets were only available to websites based in a limited number of countries but Google have now rolled it out globally. As a truly international SEO team this made us jump for joy!
2. Google have provided a Rich Snippets Testing Tool for a while now however previously the tool would only test live web pages. Now it is possible to insert the code directly into the tool and preview the rich snippet before putting the page live.
Our comprehensive SEO audits cover all aspects of organic search, including features such as rich snippets. Contact us to find out more about our SEO audit and services.
Here is the video presented by Maile Ohye, Developer Programs Tech Lead at Google:
According to Maile, here are the top 5 SEO mistakes:
1. Having no value proposition
As a business owner, you should have a clear value proposition. This value proposition should be clearly highlighted in your website and search engine results pages. Always keep in mind this question: why would a search user select my site in search results?
To do so, make your product or service compelling! Think of what differentiates your business from your competitors and integrate it in your content, page titles and meta descriptions!
For instance, you may be a non-profit organization, you may offer free estimates / demo / audit, or you may be the oldest independent shop in your city!
As an E-commerce, you differentiate from the competitions since you may offer low prices, free shipping, excellent customer service, and of course a great value proposition.
In brief, no need to start your SEO if you don’t have any good value proposition!
2. Having a segmented approach
This may sound a bit theoretical but this is really important.
Instead of having an single approach of your online strategy, you should align with other larger business goals and communication with every department.
You should consider SEO in entire user experience, from marketing campaign to conversion.
For example, your marketing team may have different marketing goals and may want to promote one campaign site, so you should take it into account and add new content and specific keywords into your main site.
3. Spending too much time in workaround
Other useful SEO advice from Google:
- Avoid rel=”canonical” from each component page in a series to page one, use instead new rel=”next” and rel=”prev” markup for paginated content.
- Submit new/updated content to be crawled through “Fetch as Googlebot” in Webmaster Tools.
4. Being caught in SEO trends
According to Maile, websites and search engines were used to chasing users in the past, so they can get more visitors and conversions.
However, today, some websites only chase search engine algorithms! They only think of the optimal keyword density for their content instead of writing compelling stuff.
I totally agree with this view. No need to optimize a website if it doesn't contain any compelling content!
5. Slow iteration
Latest SEO tip: be agile, and don't forget to:
- Define metrics for success
- Implement improvements
- Measure impact
- Create new improvements
- Prioritize improvements based on market and personnel
In a nutshell, according to Google, a good SEO is about to:
- Do Something Cool
- Include relevant keywords in your copy
- Be smart about your tags and site architecture
- Signup for email forwarding in Webmaster Tools
- Attract buzz and natural links, votes, +1s, follows
- Stay fresh and relevant (social media, accessible on new devices, etc.)
Read also 10 other SEO mistakes millions of websites are doing!
Google is currently focusing on semantic search in order to deliver more relevant results.
Let’s review what Google’s semantic search is and what it's going to change.
Google to Develop Semantic Search
In the months to come, the US search company will use more and more semantic analysis to understand the real meaning of a keyword and improve the relevancy of its search algorithm by providing users with direct results.
According to the Wall Street Journal, Google’s search engine will therefore undergo a major transformation as this change is expected to impact between 10% and 20% of overall search queries.
To implement semantic search, the search giant will rely on its huge data base of 200 million of entities including places, objects, and people thanks to Metaweb, a company specialized in semantic data that Google acquired in 2010.
What is Semantic Search?
Google will integrate the semantic to its technology of search by keyword in order to better differentiate the value of information in a web page.
For example, semantic analysis allows to differentiate keywords with more than one meaning, such as the country 'China' and the ceramic material ‘china’.
The search engine will also be able to reply to direct questions.
Semantic Search Isn’t New at Google
Google actually already uses semantic-search elements by displaying answers to direct questions.
For example, a search for “what is the population of China”, results in displaying a graph and the figures from the World bank (1,338,299,512 in 2010).
Google Wants to Keep the Lead in Search
The leading search company has a market share of over 66% (in search queries) and over 75% (in revenue) in the US and isn’t ready to let anyone grab some shares of his cake.
To maintain its leading position against Microsoft Bing, now Apple Siri on mobile, Google has no choice but innovate to stay ahead of the competition.
After introducing the +1 button and social search results, Google clearly wants to stay ahead of Facebook and Twitter's interest graphs, and therefore use other kinds of signals for both search and ad relevance.
More Relevancy and ... More Money
His social network, Google+, will therefore be a key asset for its semantic search since it allows the company to have information on a network of people, companies, places and things, and so build relationships between them to be used in its search algorithm.
Instead of showing users results or ads that just match the terms in their search, Google will have to match ads to their search based on their meaning, as well as their context, location, +1s, relationships, etc.
By providing users with direct results rather than links to other websites containing typed keywords, Google could manage that users would spend more time on its sites, and therefore earn more revenue from advertising that account for more than 90% of its overall revenue.