Google Adwords with Pictures

Adwords uses pictures now. you can add a text and a picture to your ads. no doubt this will increase the CTR (Click through rate), because pictures are often more appealing than just a text based ad

it also mean that companies will have to produce appropriate images and pictures for such ads. I know most of the companies do, but also many small and medium sized companies don't, and they will have to do it... for economic reasons

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Remember that the less people click on your ads, the more they are expensive for you, because google considers they are not relevant enough. if users click more on your competitors ads because they are more appealing, because they have pictures, it means your PPC (pay per click) will increase. if you want to keep it low, you'll have to use images

i know google doesn't mix these picture ads with the text ads for now. but i am sure they'll end up doing it. so, prepare...

designers, you should have more work in the next couple of months ;o)