The billionaires at Google went on a bit of a shopping spree recently and have bought the very successful makers of the app Waze for an estimated $1.3 billion.
More expansion for the largest tech company
Like any good hegemon, Google has decided to not stop buying despite being one of the most influential companies in the world today.
The techies are now expanding their mapping and localization segment of the market with their newest purchase. Here's hoping the bid is successful as the cool $1.3 billion shaped hole in the Google Wallet could be worrying.
What is Waze?
Unlike other billion dollar purchases from recent history (Tumblr anyone?) this one was not hugely reported on apart from in specialist circles. Perhaps something to do with Tumblr being a major game-changer in social media and online trends and Waze basically tells you where there traffic jams are.
That may be a little harsh; Waze is an invaluable tool for all those who commute by road. Joining this to the geniuses at Google Maps, it could really be a new era in technology helping with our daily problems.
Waze claims to have almost 50 million users and uses a crowdsourcing method to amalgamate traffic information. Based in Israel, they offer information for most of the world's road thanks in part to satellite information.
Facebook and Apple losing out
It turns out all three companies were contenders when it came to buying the Waze app makers. Facebook was hoping to further develop their Home offering through the purchase of Waze but it all fell through when Waze headquarters refused to move to the US which was enough to break the deal. Facebook may kick themselves in the shins later for that decision.
Apple is still trying to scrape back after the disastrous launch of its own mapping service for iOS6. The damage done by that is definitely still lingering in the air as the company went from a flawless, untouchable tech company to one that makes blunders large enough for it to reverberate all over the world. Sadly though, this time again Google won over Apple.
In its latest version of the now ubiquitous mapping app, Baidu now offers the chance to know exactly where our friends are all the time. Put your hand up if you think this is a bit stalky.
Baidu maps in China
Google has been going from strength to strength over the last decade while Baidu may have already reached its peak. These two companies are at the same place in their respective countries but not heading in the same directions.
Baidu's place in China
How to stay afloat
Chinese Baidu is hot on the heels of Global Google as rumors swirl around claiming the company is developing its very own brand of smart eye ware.
Baidu mimicking Google?
The Future is now
Big news in Google Land (also know as the internet). Our favorite search engine has decided to ignore my pitch for a clothing line and has launched Google Hotel Finder service a few months ago. There has been a flurry of reviews and opinions about this search tool. The main questions being: who will it benefit and who is losing out?
What's it all about?
Who is gaining from it?
Other comparison websites
When it comes to daily traffic, Baidu may in fact be larger than Google. Considering one is used all around the world and one is used almost completely in China, there could be a large discrepancy in the next few years if Baidu plays its cards right.
How much is Google getting?
Baidu gaining strength
Google as a game changer
Google has announced that Andy Rubin, who has been at the helm of the Android developing department is stepping down, overcome by his own brilliance and success.
So much Google
Android's global success
A heavy burden to follow
When is the great coalition commencing?
No details yet
What is Google playing at?
The Battle of the Search Engines
Alibaba's place among the big boys
A more even spread?
The effect on SEO