Using the right tools is always better, especially when you want to create something efficiently. It is the same when you build your SEO strategy.
Don’t misunderstand me, having the right SEO tools doesn't mean that your website will automatically rank higher on Google. To do so, you must have a good SEO strategy and implement it correctly.
However, using the right SEO tools can undoubtedly save you some time, be very effective, and in the long term help you you have notable results in terms of rankings.
We recently published a list of free SEO tools to search keywords.
Below is a list of top free SEO tools that enable you to check your website, as well as your links, including backlinks:
As a webmaster or a web marketer, you must use Google Webmaster Tools (yes you read correctly "must", not "should").
This free SEO tool enables you to quickly check crawl errors such as 404 pages and redirection problems, duplicate content issues, backlinks, and site indexation status including sitemap and crawl frequency.
Pingdom offers a free and effective SEO tool that helps you monitor your server, network and website.
For instance, Pingdom Tools can test the load time of a web page, DNS servers and settings for a domain name, and network connectivity to a server. Alerts can be enabled and sent via SMS and email.
As its name suggests, SEO Site Check up gives you a very complete and free analysis of your onsite SEO.
Plenty of elements are checked, including page statistics, site data, meta tags, page notes, objects, site security, and many more. The tool also helps you check your backlinks.
4. SEO Workers
SEO Workers is a free and very powerful SEO analysis tool that helps you analyze and measure the ranking potential of your web pages.
Not only does it audit and analyze the head elements such as title and meta description tags, and the keywords, it also offers you advice on what to correct on your website.
A Firefox SEO extension is also available for download (read more about SEO extensions for Firefox).
Gsite Crawler is a free program for Windows featuring a generator for Google sitemap files. It allows you to help Google index your web pages optimally.
The GSite Crawler enables you to generate an excellent Google sitemap file for your website. Having a relevant sitemap is crucial for SEO.
Yellowpipe Lynx Viewer Tool is an online SEO tool that allows you to see how search engine robots see your website. Indeed, you can see your web pages in Lynx, a text-mode web browser.
In addition, Yellowpipe Lynx Viewer Tool helps you check which of your web pages are accessible to the vision impaired. You can also download the full version of the tool to get better results.
Open Site Explorer is one of the most popular free SEO tools by SEOMoz. It offers a strong analysis of onpage signals such as HTML tags, outbound links and their respective authority, and many more.
The tool is really similar to Google Webmaster Tools but also features time evolution tracking. The SEOMoz Pro (premium version) offers more features. You can have a free trial.
SEO experts like Xenu. It detects problems on your website. For instance, Xenu checks your links (to see whether there are broken links), redirections issues, duplicate content (title, meta description, etc.), and loading time.
Another interesting feature offered by Xenu is the ability to know all pages that point to a given page. Very useful when you want to know all the links pointing to a deleted page.
Link Diagnosis is a very popular free SEO tool that checks your backlinks and their anchors. The Firefox Extension can be downloaded and enables you to benefit from many more additional features.
10. Majestic SEO
Majestic SEO is a very useful free SEO tool, notably for backlinks analysis. Their majestic site explorer gives you a summary of all referring domains and external backlinks.
Their backlink history tool allows you to determine the number of backlinks for your website and tracks their evolution over time. You can therefore easily control and manage your linkbuilding campaigns. More features are available in their premium plans.
Do you use any other free SEO tools you would like to share?
When you plan your SEO strategy (as well as your SEM strategy), you must think of researching keywords. Keyword research is actually a crucial step in the SEO process, that is why you shouldn't neglect it.
What is keyword research? Keyword research is about striving to understand and analyze what keywords people interested in your products and/or services look for on the search engines.
Knowing what your target market search is really important in terms of SEO. You must therefore adapt your content to what your potential customers look for, so your website is more relevant for them and search engines. For instance, that is why your web pages must contain the keywords your users search for.
Google Trends is a free and simple keyword research tool that enables you to have insights into search patterns. You can get search volume and traffic estimates for keywords and websites by time range and location, and compare several search terms at the same time. The graph shows you the evolution between the multiple search terms over a defined period of time.
Google Insights for Search is actually a more advanced mode of Google Trends. You can compare search volume patterns across specific categories, regions, time ranges and properties. Note that you don't see absolute search volume but normalized date on a scale up to 100.
In our example, you can see that in 2011 the keyword “SEO services” was actually more searched worldwide than “Web Design Services”, and “Web Development Services”. For “SEM services”, Google doesn’t have enough data to give estimates.
Another very popular and free SEO tool by Google, AdWords keyword tool helps you to find keyword ideas based on some words/phrases, web pages, and/or specific category you enter. You can filter your search by location, language, and device. This tool is really helpful as it estimates the local and global monthly searches for your keywords, as well as the competition.
4. Baidu Index
For your Chinese keyword research, Baidu Index is a tool you should have a look at, especially if your target market is China. You can check user and media interest rends for a specific keyword, find related keywords as well as rising searches, and focus on a certain region, or type of users (gender, age, education, industry). If you want to optimize your website for China's leading search engine, you can also check out Baidu SEO Audit Tool.
Wordtracker SEO Blogger is a very useful Firefox extension that enables you to find the most popular keywords for your subject without leaving your blog editing screen. The tool works with any blog publishing software, so you can do your keyword research and optimize your posts as you write. Wordtracker also developed a premium Keyword Research tool.
Microsoft Advertising Intelligence, formerly known as adCenter Add-in for Excel Beta, is a free keyword research and optimization tool that operates in Microsoft Office Excel. It provides keyword expansion and research that helps you build out lists of suggested keywords and develop informed keyword strategies based on Bing and MSN query data such as volume, relevance, demography and location.
The SEO for Chrome extensions provides easy access to Search Engine Optimization Tools that can help you with keyword research, competitive analysis, and also other useful information such as backlinks, pageranks and many more. You can find more SEO extensions for Chrome or try our Baidu SEO tool for Chrome.
8. SEO Fuze
The SEO Fuze Extension is very similar to the above Chrome extension and offers the same kinds of features.
KGen (Keyword Generator) is a Firefox add-on that allows you to check keyword density on visited web pages. KGen retrieves every words of a page and lets you know how many time they appears and their weight in the page and their average position in the web page. KGen's also a good tool to view your competitors keyword strategy. Check out other SEO add-ons for Firefox.
10. Good Keywords
Good Keywords is a free SEO tool that helps you research and manage your keywords. The new version features search volume statistics.
11. SEM Rush
SEM Rush provides you with a free professional SEO/SEM tool to get information about keywords (volume, CPC, competition, results, trends, etc.) on two major search engines, namely Google and Bing. The premium version gives you access to more detailed statistics and features.
Keyword Selector Tool allows you to search for most popular search queries. It also displays the percentage of overall search queries that contain the keyword you enter.
At our web agency THEM, we love Drupal. And we are actually not the only ones in the world to love it: 670,000+ people are part of the community, and thousands of websites worldwide are powered by Drupal.
Drupal may be not as popular as the two other major open source web Content Management Systems (CMS), namely WordPress and Joomla, but it is undoubtedly one of the most powerful. It can suit any kind of website, from corporate website to e-commerce platform.
Another great advantage of Drupal is the way web design can be easily modified. In only one click, you can totally change the look of your website by using templates.
Here are 25 free themes compatible with Drupal 7 ranked by alphabetical order (click on titles to visit project's page):
Also developed by TopNotchThemes, Acquia Propser is an Ubercart e-commerce theme with great look and clean lines.
Originally available for Drupal 6, Alphorn is now compatible with Drupal 7. It now supports displaying in mobile devices, including tablets. Alphorn is developed by SymphonyThemes.
Designed and developed by Pixeljets, Analytic is a clean, modern and free theme, ideal for blogs, online media and communities.
5. Blue Masters
Originally based on a PSD template designed by Wendell Fernandes, Blue Masters is a beautiful Drupal template supported by More than Themes.
Busy is a simple and clean theme for companies only available for Drupal 7, and sponsored by Undpaul.
Based on the work from Erwin Aligam, Colourise is a dark theme aimed at online communities.
Conch is a free theme with a vintage style. Like Alphorn, it is developed by Symphony Themes and suits any screen, from mobile devices to desktop computers.
Corolla is an awesome and very popular theme among Drupal community. Highly stylized colorable, it allows you to totally customize the look and feel of your website.
10. Corporate Clean
Corporate Clean is one of my favorite themes for Drupal with simple, clean and professional web design. I especially like the slideshow with the call-to-action buttons. Based on a PSD template designed by Zsolt Kacso, Corporate Clean is now supported by More than Themes.
Released a few months ago, Crystalline is a transparent theme that allows you to easily customize the style. Crystalline is sponsored by Rocket Theme.
Danland is an elegant theme for Drupal 7.x with an image slideshow (the feature can be switched off). This free theme is provided by Danetsoft.
The Jackson Theme is an extremely professionally designed theme. Its great layout is perfect for SMS businesses.
Originally designed for WordPress by Nick La, Koi is an elegant free Drupal theme for online communities.
Libra’s clean design consists of blue sky colors reminding us the colors used by Twitter. It is designed by Glidea Web Agency and Drupal Soul, and only available for Drupal 7.
Marinelli is one of the most famous Drupal theme. It features a 3 column and tableless layout.
17. MD Construction
MD Construction is an original under construction theme for Drupal. Very useful when you modify something in your website.
Newswire is a 4 column, table-less, and fixed width theme for Drupal. It offers many color options for the navigation bar and other blocks.
Omega Drupal theme is a powerful HTML5/960 grid base theme that is highly configurable. Thousands of websites use it as their design theme. A few other themes are based on Omega.
20. Pixture Reloaded
Pixture Reloaded is a re-colorable theme powered by Adaptivetheme. It has great features such as mobile support, powerful layout engine and many more.
Similar to Pixture Reloaded, Sky is a center aligned theme with multi-column layout theme and some configurable color options.
Originally designed on WordPress by Drew Strojny, Titan is a free, classic, and efficient theme for Drupal 7.
Typebased is a modern and relecorable blog theme. Original WordPress theme was designed by WooThemes.
24. Urban Solice
Urban Solice is a professionally designed and well-organized Drupal 7 theme. Its neutral color scheme and clean layout make it an ideal theme for small or medium-sized businesses.
25. Zero point
Zero Point is an advanced and clear theme developed by Dr. Radut to be ideal for a wide range of websites.
Which one is your favorite? If you want to see more Drupal themes, you may be interested in reading our previous article on where to download the best Drupal templates.
Instead of taking a coffee break, we'll take-a-look at your website and tell you (by email or phone) what your biggest mistakes and strengths are.
Website seo auditing is our job, so we will see quickly what's really wrong about your website to respond your main questions "why doesn't my website show up in google!" and "how can I improve my website ranking in google / yahoo / baidu"