Do you need SEO?

Key points:
SEO increases your website traffic
SEO increses relevant traffic rates
SEO Results in a higher click through rate as compared to any other online program
SEO lowers your pay-per-click (PPC) costs
SEO Gives a higher ROI in the long run as compared to any other online marketing vehicle
SEO improves brand awareness and recognition
Higher natural rankings strengthen trust among searchers
Results in a higher website conversion rate
 

More than 90% of the traffic coming from search engines goes to the web sites listed on the first page.
So, you have to be ranked among the firsts to have traffic.