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Do you need SEO?

Key points:
SEO increases your website traffic
SEO increases relevant traffic rates
SEO results in a higher click through rate as compared to any other online program
SEO lowers your pay-per-click (PPC) costs
SEO gives a higher ROI in the long term when compared to any other online marketing vehicle
SEO improves brand awareness and recognition
Higher natural rankings strengthen trust among searchers
Results in a higher website conversion rate

More than 90% of the traffic coming from search engines goes to the websites listed on the first page.
So, you have to be ranked among the firsts to have traffic.