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seo

20 Advices to Secure your Domain Name - Cybersquatting Guide (5/5)

18
Jul
domain name extensions

This is the last part of our Cybersquatting Guide in which you will read some very useful advices about securing your domain name and avoid the nightmare of seeing your domain name stolen one day. We strongly advise you to also read the previous parts of our guide:

The best way to protect your domain name from cybersquatting is to be very careful from the day you are registering your domain name. Your domain name is your first and most important digital asset and as a consequence you should be very precautious about the registration process.

Secure your Domain Name:

  1. Carefully select the right accredited registrar and take care of the registration by yourself.
  2. DO NOT let a third party agent handle it for you even for free. Your domain name is your first and most valuable digital asset; it is not worthy to take any risk with it.
  3. Register all your websites from the same trusted registrar company accredited from ICANN or the sub branch of ICANN operating in your country. This will help you to not forget to register one domain name bought months ago.
  4. If you are not sure about a registrar company but they have some nice offers, don’t hesitate to search on the popular domain name forums (namepros.com, domainstate.com, and dnforum.com) to see if they are trustable
  5. Use as soon as possible the DOMAIN LOCK option if your registrar offers it. If they do not offer this, do not buy your domain name from them and look for a registrar which has it.
  6. Keep your own WHOIS information always up to date; be particularly careful with your email address as it can lead to a thief taking control of your domain. An invalid address or phone number can be reported by anyone to ICANN and your registrar which may cancel your domain registration.
  7. Some registrars hide a fee in their "Terms and Conditions", which allows them to charge you if you want to transfer your domain names to a new registrar. Avoid registrars with any transfer fees. Also you must be able to make changes to your personal information whenever you want
  8. Be particularly careful with offers from hosting companies that offer special package with a free domain name included. You never know what the conditions behind this are.
  9. If your website is managed by an independent webmaster, be sure that even if he has registered the domain name for you then he gives you the account login & password.
  10. When you notice the expiration date is getting closer DO NOT wait just because you think you still have time. The next time you notice something about your domain name it may be the email sent by the speculator.
  11. Setup a remember option or a warning message in the settings of the registrar administration desk so that you will receive a message few weeks before your domain expires.
  12. Renew your domain name for a period of at least two years, five years is even better.
  13. You should purchase several domain name extension such as .biz, .net in order to protect your domain name so if someone uses the wrong extension, they will still find your company and it will prevent people from registering similar domain name.
  14. If a registrar is offering you a discount in the case of a multiple year registration, be sure then the job is done. Most of the time the registrar will only book your domain name for one year, keep your money in their bank account and only pay the next year one week before the expiration date. This is a risky situation as: they may forget to renew your domain name and if the company goes bankruptcy you will lose your money for the upcoming years and your domain name.
  15. When you register a domain name a ‘Whois record is created which contains all your personal information: address, phone number, email address,… check that the registrar did its job by writing down your personal information.
  16. Always use the “Privacy Option” if the registrar offers it, this will protect your personal information to be seen if someone is doing a “WHOIS on your domain name. This will stop possible spammer to find your email address then send you junk email and this will also stops speculator trying to steal your domain name and identity…
  17. But be careful, as registrars may use their Privacy Service to steal your domain as they will change the official record with their own details which is then submitted to the global WHOIS database. This operation makes the registrar the owner of YOUR domain name.
  18. Register the domain name in the correct global or country level domain. For a global audience use a .com, .org, or .net domain. In the case you are only focusing on your regional market then use the regional sub domain, such as .co.uk, … Some search engines will only consider country-specific domains if the request is made with a local tag.
  19. Buy several domain names with a close typography to your main domain, so you won’t lose any traffic if a competitor or a scammer wants to buy a domain name close to your original one.
  20. And last but not least, choose a relevant domain name to your industry or brand’s name in regard with the SEO requirements.

 

We hope you have enjoyed reading and learning some advices about the cybersquatting environment and the different ways to defend yourself and your domain name against cybersquatters. If you still have some questions or remarks, you are much welcomed to let us know in the comments.

Apple is in trouble in China ? Not so sure!

17
Jul
apple-logo

These days, the weather in China seemed a bit cloudy for the world famous fruit brand...

 

  • Dispute about the ‘iPad’ name

First, there was Proview, the Chinese company of media devices that claimed it owned the rights to the ‘iPad’ name in the Chinese market as they registered it back in 2000. However, Apple said it acquired the worldwide rights in 2009. To settle this, two weeks ago, Apple agreed to pay $60m to Proview and, hence, bought the global rights to the ‘iPad’ name for good.

  • Dispute about the ‘Snow Leopard’ name

There was also Jiangsu Xuebao, a chemistry company that bought the rights for the brand ‘Xuebao’ in China in 2000.

Xuebao? What’s the deal with Apple? Have you lost your mind?

Did you know that ‘Xuebao’ means ‘Snow Leopard’ in Chinese? You must have recognized the name of the OS (Mac OS X 10.6) of Apple. That’s why Xuebao decided to sue the Californian company. Still they sold their OS in China under the name ‘Snow Leopard’ even if in 2008, the China Patent & Trademark office rejected the request of Apple to buy the name ‘Xuebao’. That one got solved at the court of Shanghai Pudong last Tuesday : Since Apple never sold its product under its Chinese name, there was nothing to worry about.

  • Dispute about the Siri technology

And you can throw another one on the pile: Lately, another Chinese company named Zhi Zhen internet technology claimed that Siri, Apple’s digital voice assistant, infringes on their Xiao i Robot. Since the announcement of Apple adding Mandarin and Cantonese to Siri, Zhi Zhen seems afraid it might cause infringement to its software.

And this is only in China? O_o

Yes! There is also a bigger problem for the apple brand with an American company called Noise Free Wireless that accuses them (not us!) to have stolen its noise cancelation technology.

Anyway those cases might be a danger for Apple as others Chinese brands might follow the trend and sue them for any kind of infringement … as long as it works!

So far, the firm settles its disputes with money. China is a very important market for Apple and they don’t want to lose its precious time with long trials. It’s time to settle down there and for good!

 

However, the ‘fat’ years are probably not over!

 

  • Opening of a new Apple Store in China?

Have you heard of a rumor about the opening of the biggest Apple Store in the world? Well, according to a few sources (not especially good ones, but still), it might takes place in Dalian, China.

You must know that there are only 6 Apple stores in China even though it’s the biggest market in the world. Those stores have some of the best results in the world but it feels like China misses Apple in so many places.

  • Opening of a new market for iPhones in China?

Then Apple and China Mobile (the world’s biggest mobile phone network that owns about 67% of the Chinese market shares) are apparently ‘in talks’ to offer China Mobile’s customers an iPhone. Its rivals, China Telecom and China Unicom, are already including this possibility in their currents offers.

Even though the iPhone is not an official product of China Mobile, it’s estimated that 15 million of the company’s customers are already iPhone users, according to BBC. If these ‘talks’ went to a good end, Apple might infiltrate a huuuuuuuge market.

However, it seems that it’s more a problem of technology and compatibility. China Mobile’s network does not support the iPhone yet, for technical reasons everyone might not understand...

Who said me?

Anyway the iPhone operated by China Mobile will be released soon but it’s more likely, we’ll have to wait until the 4G network is really working in China. Question is: how long?

  • Google won’t be the default search-engine in Safari anymore… At least in China!

Last (but definitely not least) is that iOS6 will be released in China with a couple unexpected things. The first one, I told you about it earlier : Siri will speak Chinese (Mandarin and Cantonese so far)! The second one (and the most important one as I work for a SEO company) is that Baidu will now be the default search-engine in Safari! ­ Ouch for Google…

Google SEO Penguin Update: What You Need to Check

17
Jun
penguin google seo update logo

One month after the release of the not so much welcomed Google update named Penguin and few days after the updated 1.1 version, we wanted to make a brief analysis about websites that have been hit by the Penguin.

“Hit by the Pinguin” means that these websites have seen their average traffic suddenly decrease to 40% up in few days following the release of the wild animal by Google.

One Month Later, Which Consequences?

The main goal of this update was to penalize the “keyword stuffing” and the “webspam” techniques which were and are still used in the SEO “black” world. As described on the Google’ search blog the “black hat SEO” or “black hat webspam”.

Well the damage done by the Penguin isn’t the same for everyone. For a lot of big websites that rely on organic traffic, the one coming from the search engine and logically from Google, quickly decreased. They started to lose they ranking and of course some smaller players in the same field started to rank higher.

If your website has been hit by the Penguin update you should (read you have to) check the following points in order to be sure you are not over the line.

Quality Link

Google takes more into consideration the link’s quality and not only the link by itself. It means that now you have to look forward for links coming from quality websites and not coming from links farm or hacked website. Most of the websites that have been hit quite hard by the Penguin have been using not so white SEO techniques and as a matter of fact the wild animal has just penalized them .

Over Optimization

The second point to check is the over-optimization, a lot of websites’ owners believe they have to overoptimize their website to earn traffic. Do not forget that your website has been created for visitors (if you didn’t think about this you have to start it from now), i.e. humans people who are looking for some information, and not for crawlers, robots or spiders especially the ones that Google owns.

Quality Content

The main purpose for a website is to deliver interesting and great content to its users. If you do not offer an added value on your content, Google will consider that you should be before websites that are offering quality content.

Keyword Density

This is one of the most important points to check. Are you sure you haven’t started to speak the crawler’s language? Putting on each and every sentence few keywords making the whole sentence impossible to read just to please the spider? If you have done this, you have to rewrite your content and make it more human-being readable and do not forget to spend even more time on the link anchor text as they MUST look natural and not robot oriented.

Comments and Spam

If you have posted comments on other websites or blogs, especially if your posts look like :

”Great article, great website,

John (http://www.example.com)”

You should consider editing them as soon as possible as for they don’t bring any quality to the conversation. Also, if you have caught some people doing this on your website, do not hesitate to delete the post and why not posting a new article saying that you are now fighting this technique.

Hidden Texts and Hidden Links

Still an old technique but some people still loves it. Do not use it. Google knows if you are using it as the Google’s crawlers do not see the webpages the same way we see it. You can check their inner sightseeing vision in the Google Webmaster Tool; it’s quite different from ours.

Duplicate Content

Be sure to name properly each of your pages, even the very old ones that you have written 5 years ago and you think not one is seeing anymore. Google’s crawlers know they are still here and more importantly know they are not yet fixed.

Ask Google

Go to your Google Webmaster Tools and see if they have tried to warm you that your website is not following their guidelines. If you can’t find any useful information about your website, contact them and ask them if they could possibly give you some advices and feedbacks about what happened on your sudden traffic change.

And… Wait

Penguin is not a live feature but has already been updated once, few days ago, to make sure that clean websites which had been penalized will recover from the update.  According to Matt Cutts, head of webspam team at Google, the new release of Penguin, has only impacted less than 0.1% of the English queries which is lower that first release which was about 3% of the queries.

We can expect new releases of Penguin in the next couples of weeks or months and, as usual with Google, new techniques may become suddenly forbidden, allowed or even compulsory.

Google Unveils Knowledge Graph and Gets Closer to Semantic Search

5
Jun
google-knowledge-graph

A few days ago, Google launched a new feature called the "Knowledge Graph". With this new update, Google is getting one step closer to semantic search by attempting to understand the meaning behind the strings of keywords that users search for. Google sums up the Knowledge Graph nicely by saying that it enables users to search for "things", not "strings".

What is Google's Knowledge Graph?

The Knowledge Graph finds relationships between different items including people, places and things. Google has developed a huge library of over 500 million objects and 3.5 billion facts, sourced from Wikipedia and the CIA's World Factbook amongst others.

At present, the feature is only available for the Google.com index but it will soon be rolled out to other countries in the coming weeks.

Below is the official video by Google introducing the new feature:

Benefits for Google's Users

There are three main benefits:

1. Improved relevancy

Google will be able to better determine which item you are specifically searching for. In some instances they will provide users with a box to select the appropriate item which they are looking for. For example, if a user searches for "taj mahal", the user will be able to choose if they want to see results related to the monument in India or to the famous casino in Atlantic City.

2. A quicker search process

Normally, if you searched for "china" in Google, you may have decided to visit the appropriate Wikipedia page which is the second result in the SERPs. However, Google now provides some details within an information box in the SERPs which includes the capital city, dialing code, GDP etc.

3. Suggestions for further research

When searching for "william shakespeare", the information box provided shows a selection of his most notable plays as well as people who are in some way related to or are similar to William Shakespeare. Users can discover Shakespeare plays that they may not have heard of before for example.

SEO Implications : What Changes in the SERPs?

Our opinion is that sites such as Wikipedia may be affected in the long-term as often people are just searching for one fact; providing an entire web page about a certain item means that more information is provided, but this actually makes it less efficient for a user who is just looking for a specific fact.

The Knowledge Graph is primarily focused on providing facts to users. This means that for the vast majority of business and ecommerce sites, there will be minimal/no impact. It will mostly affect users who are in the research stage of the buying process; not necessarily users that websites should target so early on.

As always we will closely monitor how this new development changes the search landscape.

Мониторинг Сaйта

重点:
Мы регулярно проводим SEO Мониторинг веб-сайтов
Мы обновляем сайт и оптимизуруем новый контент
Мы увеличиваем ссылочную массу (количество бэклинков)
Мы работаем над улучшением видимости сайта в Интернете
Мы составляем ежемесячный отчет по данным позиций веб-сайта в поисковых системах
 
SEO Monitoring

Что мы делаем?

Первый этап - это SEO Аудит необходимый для анализа всех сильных и слабых сторон вашего веб-сайта. Второй этап - работа над исправлением ошибок, найденных в процессе аудита. Третий этап - оптимизация ссылок, текстов, исправление кода в соответствии с веб-стандартами, добавление ссылок и социальных сетевых сервисов, также мы будем работать над улучшением видимости веб-сайта в поисковых системах Yandex, Google, Baidu, Bing или Yahoo. 

Наши услуги для тех, кого, прежде всего, интересуют долгосрочные результаты, а не обещания о быстром попадании в Топ поисковых систем.

Что вы получаете?

Вы получите подробный отчет со стратегией поискового продвижения для дальнейшей оптимизации. Мы проанализируем позиции, которые занимает веб-сайт в рейтинге по ключевым запросам. Данный анализ позволит в дальнейшем наблюдать за улучшениями позиций сайта в «натуральных» результатах выдач веб-сайта поисковыми системами, а не «покупными» местами

Сколько времени необходимо для увеличения трафика?

Для получения заметных результатов по увеличению трафика требуется 1-2 месяца, в зависимости от размера вашего веб-сайта (поисковым системам требуется время для сканирования веб-сайта и обновления индекса, отражающего улучшения вашего рейтинга).

Кто проводит SEO Мониторинг?

SEO Мониторинг веб-сайта будет проводиться нашей командой веб-специалистов, состоящей из SEO профессионалов и экспертов по интернет-маркетингу. Да, это поисковая оптимизация, проводимая нашими специалистами, а не программой. В дальнейшем та же самая команда специалистов будет заниматься веб-сайтом и всей необходимой поддержкой. Вы всегда сможете получить консультацию нашего квалифицированного сотрудника.

Что мы будем делать при Поисковой Оптимизации?

В зависимости от веб-сайта Поисковое Продвижение сайтов  включает в себя:

  • Исправление кодирования в соответствии с принятыми стандартами
  • Проверка имени домена и корректировка редиректов (перенаправлений)
  • Проверка суб-доменов и корректировка редиректов (перенаправлений)
  • Корректировка URL-адресов
  • Адаптирование мета-тегов Descriptions (Описания)
  • Исправление и улучшение иерархи контента (содержания)
  • Корректировка и улучшение плотности ключевых слов (частоты употребления ключевых слов)
  • Увеличение релевантности ключевых слов
  • Добавление корректного кодирования изображений
  • Улучшение время загрузки страниц сайта
  • Создание, добавление и улучшение файла Sitemap (карта веб-сайта)
  • Создание и добавление корректного файла Robots.txt
  • Добавление социальных сетевых сервисов
  • Проверка и улучшение Частоты Обновлений Google (Google Updates Frequency)
  • Проверка и работа над Google Page Ranking (Пейдж Ранк Google)
  • Проверка и исправление Дополнительного индекса Google (Google Supplemental Index Ratio)
  • Проверка IP/Хостинга
  • Проверка и составление отчета по позициям в Yandex, Google (40 ключевых слов и комбинаций)
  • Оценка и мониторинг конкурентов
  • Проверка наличия и исправление неработающих ссылок
  • Изменение структуры внутренних ссылок согласно их релевантности
  • Внесение веб-сайта в основные ссылочные каталоги
  • Анализирование обратных ссылок (бэклинков) и повышения качества ссылок на партнерской основе.

Для вас ли Поисковая Оптимизация Сайта ?

SEO Мониторинг идеально подходит для вашего проекта, если одной из его важных бизнес-задач является получение целевого трафика и вы заинтересованы в его увеличении. В особенности, если большая часть вашего бизнеса приходится на интернет-трафик и зависит от позиций в результатах выдачей поисковых систем, а также интернет-продаж.

Связаться с нами для обсуждения вашего проекта!

Baidu Integrates Maps in SERP

20
Apr
baidu

Baidu has released a few weeks ago a new feature that allows its Maps listings to appear into its Search Engine Results Pages (SERP).

For instance, if you now type “accommodation in Beijing” (北京住宿) in China's leading search engine, you can directly see a map in Baidu SERP with a listing of several businesses that offer accommodation in the Chinese capital city:

Baidu-SERP-Accomodation-Beijing

This feature is new in Baidu, but already exists in other search engines such as Google.

We already blogged about Search Engine Optimization and Google Maps. If your business has a local presence, it's crucial that your website appears in the top rankings, including positions that are featured in maps.

After this new release, it's now time to review your SEO strategy for Baidu Maps! You can also read more articles about SEO for Baidu

THEM is a digital agency specialized in Chinese and international SEO. Feel free to contact us to know more about our search engine marketing services.

The 5 Most Common SEO Mistakes and How to Avoid Them

22
Mar
seo mistakes

Google has recently released a video explaining what the most common SEO mistakes webmasters make and presenting some SEO tips on how to avoid them.

Here is the video presented by Maile Ohye, Developer Programs Tech Lead at Google:

According to Maile, here are the top 5 SEO mistakes:

1. Having no value proposition

As a business owner, you should have a clear value proposition. This value proposition should be clearly highlighted in your website and search engine results pages. Always keep in mind this question: why would a search user select my site in search results?

To do so, make your product or service compelling! Think of what differentiates your business from your competitors and integrate it in your content, page titles and meta descriptions!

For instance, you may be a non-profit organization, you may offer free estimates / demo / audit, or you may be the oldest independent shop in your city!

As an E-commerce, you differentiate from the competitions since you may offer low prices, free shipping, excellent customer service, and of course a great value proposition.

In brief, no need to start your SEO if you don’t have any good value proposition!

2. Having a segmented approach

This may sound a bit theoretical but this is really important.

Instead of having an single approach of your online strategy, you should align with other larger business goals and communication with every department.

You should consider SEO in entire user experience, from marketing campaign to conversion.

For example, your marketing team may have different marketing goals and may want to promote one campaign site, so you should take it into account and add new content and specific keywords into your main site.

3. Spending too much time in workaround

Other useful SEO advice from Google:

- Avoid rel=”canonical” from each component page in a series to page one, use instead new rel=”next” and rel=”prev” markup for paginated content.
- Submit new/updated content to be crawled through “Fetch as Googlebot” in Webmaster Tools.

4. Being caught in SEO trends

According to Maile, websites and search engines were used to chasing users in the past, so they can get more visitors and conversions.

However, today, some websites only chase search engine algorithms! They only think of the optimal keyword density for their content instead of writing compelling stuff.

I totally agree with this view. No need to optimize a website if it doesn't contain any compelling content!

5. Slow iteration

Latest SEO tip: be agile, and don't forget to:

- Define metrics for success
- Implement improvements
- Measure impact
- Create new improvements
- Prioritize improvements based on market and personnel
- Repeat!

6. Conclusion

In a nutshell, according to Google, a good SEO is about to:

- Do Something Cool
- Include relevant keywords in your copy
- Be smart about your tags and site architecture
- Signup for email forwarding in Webmaster Tools
- Attract buzz and natural links, votes, +1s, follows
- Stay fresh and relevant (social media, accessible on new devices, etc.)

Read also 10 other SEO mistakes millions of websites are doing!

Google Adjusts Search Data in SEO Reports

30
Jan
google-webmaster-tools

Google will modify the way it computes top search queries in the SEO reports of Google Webmaster Tools (now also available in Google Analytics).

Google now shows first positions 

The change concerns the feature named “Top Queries” accessible via “Search Queries” in the section “Your site on the Web”.

Users will see rankings in search results data differently.

Previously, Google displayed the average position of all links to your website. Now, you will see the average of all the first positions.

How Google calculate the average position?

Let’s take our website as an example (them.pro). If you search for [seo services beijing] on Google, there are great chances that you see URLS from our site in positions 1 and 2, especially if you’re in China. 

Let’s say another user search for [seo services beijing], and our URLs appear in positions 3 and 4. 

With the old method of calculation, we would have had an average position of (1+2+3+4)/4=2.5 (let’s round up to 3). Now, with the new report, we average the highest position for each search result and therefore get an average position of (1+3)/2=2. 

How will this affect my SEO report?

Well, as you may have guessed, when the new method of calculation is used in your Google Webmaster Tools, you will see lower average positions on your SEO report

Of course, if you only have one URL return for the query, you shouldn’t see any difference (this may be the case for numerous search queries).

What about my previous data?

This change won’t affect your historical data. The new calculation method will only affect your search queries going forward.

How will this affect my website rankings?

No worries, this new method of calculation won't affect your website rankings. It will only affect the way data is computed in your SEO reports.

Quick Tip on how you can use google to spy on your competition

27
Jan

Baidu Search Results Go Social

17
Jan
baidu social feature

Is Baidu following Google’s path in terms of social search results?

A good question to ask to their staff as China’s leading search engine has recently been testing a new social feature that clearly reminds me of Google +1 feature and follows Google's announcement about search results getting more personalized.

Baidu Social Feature

As you can see in the above screenshot, the social feature is present in Baidu search results.

For instance, if I search 'Baidu' in Chinese, the social feature that consists of a thumb up icon very similar to the Facebook Like button is displayed next to the URL in the SERPs.

Next to the icon, you can also see a number (more explanation below). 

Please note this social feature is still being tested and doesn’t appear for every search result. 

A Way to Boost Baidu Social Share?

Contrary to Google that owns Google+, Baidu doesn’t have its own social network excluding its personal blog service known as Baidu Hi (Baidu Space). 

According to an official post on Sina Weibo, the number that appears next to the thumb up icon indicates how many times a web page has been shared using Baidu Share, a social sharing tool that the Chinese search engine company launched last summer. 

However, Baidu had bigger ambitions for its social bookmarking service. That is why testing this social feature may mean that Baidu wants to boost the adoption of Baidu Share in the future.

A New Ranking Factor for SEO?

In terms of SEO, it’ll be extremely important to monitor when Baidu largely releases this new social feature. I think it makes no doubt that Baidu will eventually go to this direction.

What will be very interesting to see is how this social feature will affect rankings. As Google uses its +1 button, Baidu may use its social sharing tool as a positive ranking factor.

In short, it may mean that the more your website is shared on Baidu Share, the better your rankings are.

Stay tuned for more explanation about SEO for Baidu!