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Google SEO: Do as I Say, Not as I Do!
11
Jan
Jan
An SEO specialist named Aaron Wall from SEOBook wrote a very interesting article explaining that Google has paid sponsored links to better rank its Chrome web browser download page.
However, as you may know, those techniques are actually reprehensible by the search company itself.
Indeed, according to Aaron, the request This post is sponsored by Google in English makes more than 400 pages containing sponsored posts by Google, and a do follow to the download page of Chrome.
However, in its good practice SEO guide, Google flays paid links and advices against using do follow links in sponsored posts.
Matt Cutts, Google’s head of spam, even previously considered those techniques as spam (by the way read our previous article to see how SEO differs from spam).
The question everybody wonders is whether Google would be punished or not. Other companies such as JC Penney, Forbes and Overstock (as well as Google Japan) were severely punished by the search engine for using paid links.
Google hasn’t made any statement about this yet. Let’s see what the search company decides to do with its own page.
Baidu SEO Tool for Chrome
14
Sep
Sep
We have released a new Baidu SEO tool for Google Chrome (and for free!).
Baidu Numerator is a Google Chrome extension that helps you easily check your website natural ranking in Baidu.
As Baidu still mixes some of its natural results and paid ads in the SERP, this extension can be very useful for your SEO. With Baidu Numerator, you can directly see your numbered position in the natural results.
How to install Baidu Numerator?
First, you need to download Baidu Numerator.
Second, you have to install it (the installation should launch automatically in Google Chrome, if not, double-click on the downloaded file). You then have to restart your browser, so your extension can be active.
And that is actually it, you are ready to use our Baidu SEO tool!
How to see my ranking in Baidu?
After you install Baidu Numerator, you just have to go to Baidu’s website, search for your keywords, and you will see numbers appearing in the left of the SERP. These numberes are the positions of every website in the natural results, Baidu's websites excluding.
For instance, if you search for “SEO Shanghai” on Baidu. With our Baidu SEO extension for Chrome, the SERP now appears like below:
As you can see, the position numbers prepend the results in the left.
If you now search for "hotel Beijing", some ads top the SERP. Baidu Numerator only starts counting on the first natural search result (marked here as 1, and actually in 6th position):
How to check rankings in Baidu and Google?
We also developed a ranking tool for Baidu and Google that enables you to compare your rankings on both search engines. Feel free to use it, it is for free too!
If you want to know more about SEO for China, please read our previous articles, such as how to do SEO for Baidu and stay tuned for our next SEO tips!
5 SEO extensions for Chrome
6
Jul
Jul
In this post, you’ll find a list of SEO extensions for Google’s web browser Chrome. If you use Mozilla Firefox, you can read our article about 10 SEO plugins for Firefox.
Here are 5 useful SEO extensions for Chrome I chose to share with you:
1. Chrome SEO
Chrome SEO is an extension providing useful SEO information: pages indexed by main search engines (Google, Bing, Yahoo, Baidu...), backlinks, traffic and rank (Alexa, Compete…), search stats, bookmarks (Delicious, Digg...), cached (cached versions of the website), on site (http status code, robots.txt…), and domain details.
It also offers a very interesting feature which enables users to get keywords suggestions.
2. SEO Site Tools
SEO Site Tools Chrome extension gives metrics from many sources, including search engines and social media reactions. It enhances common tools like Yahoo Site Explorer and Google Webmaster tools with links anchor text and Google PageRank (PR). Also available : nofollow link hilighting, popout ability, color themes.
In addition, SEO Site Tools displays relevant page elements to SEO (header tags, bold/strong, anchor tags and follow attribute) as well as title length, meta description and keywords.
3. PageRank
PageRank is a very simple extension working on Chrome for Windows as well as Chromium for Mac. It only has one function: displaying the PageRank of the current visited page.
4. SeoQuake
SEO Quake extension displays the Google PageRank, Alexa rank and other SEO parameters of any webpage, highlights nofollow links, text density, check and compare urls.
As you can see below, it also works on SERP.
5. SEO Status PageRank / Alexa toolbar
SEO Status extension checks the Google PageRank & Alexa rank for every page. When the button is clicked, it shows more data such as Alexa graph, backlinks link, Whois link, domain availabiliy for other TLDs
Using this toolbar will improve the Alexa ranking of the websites that you visit, just like the IE Alexa tooblar does.
Feel free to share other SEO extensions for Chrome.
