china
MSN Launches Advertising Platform in China
Sep
The Microsoft Network (MSN) has launched its advertising platform adCenter in China.
Microsoft adCenter targets Chinese exporters
The US Internet giant says it wants to target Chinese exporters willing to advertise overseas. Microsoft adCenter helps businesses advertise online such as on Microsoft's Bing search engine.
The service will earn profits via selling English key words to Chinese companies. These key words, once purchased, appear on search results of Bing, MSN's portal websites, Wall Street Journal, and some famous social networking sites (SNS) like Facebook.
Currently, Microsoft adCenter operates in the US, Canada, UK, France, and Singapore. Microsoft hopes revenue from the pay-per-click ads will account for half of MSN China's business in the future.
Google vs. Microsoft, battle of China
By launching adCenter in China, Microsoft clearly wants to grab market share from rival Google.
In January, Google said it would not filter its content according to Chinese regulation, and threatened to pull out of the country. It later shut down its Chinese site google.cn, redirecting mainland users to its unfiltered site in Hong Kong.
In July, following its standoff with Beijing over filtering search results, Google cut ties with two major Chinese advertising agencies, namely Universal Internet Media and Xi'an Weihua Network.
Google's advertising platform AdWords accounts for about 20% of China's online market. Contrary to Baidu which dominates the market, Bing has a tiny market share, that is why Microsoft looks for a search engine partner in China.
Baidu Launches its Software Search Service
Sep
Baidu has officially launched its software search service.
Even if the Chinese search engine company has not provided an entrance link to this service on the front page of its official website, you can directly access to this service at http://soft.baidu.com.
The new software search service provides searches for computer and mobile applications.
The searching results come from software download websites such as Skycn.com, Onlinedown.net, Duote.com, Sina.com, Zol.com.cn, and Pconline.com.cn.
Most popular software include IM applications like QQ and Windows live Messenger (MSN), video codecs (Storm), mp3 players, compression utilities (WinRAR).
Below is the front page of Baidu Software Search:
In addition to the search function, Baidu's software search page also recommends software in different categories.
You can directly download those recommended software from the list.
Tencent Acquires Comsenz and Becomes Leader of Chinese BBS
Aug
China's largest Internet company Tencent acquires a Chinese social networking development company. The deal was reportedly worth more than 60 million dollars.
Tencent enters China's BBS market
Tencent is China's No.1 online game operator and operates famous IM service and portal QQ. Comsenz is a Beijing-based social-networking provider which is behind the Discuz online discussion board platform which is extremely popular in China and also other community products.
Over 80% Chinese sites are running its BBS and over 70% of the BBSs are built on Discuz system. Comsenz also developed some other free social software like UCHome with which you can easily set up a Facebook-like social network.
Google invested 1 million dollars in Comsenz two years ago. Comesenz will now operate an a subsidiary of Tencent.
The consequences of the acquisition
First consequence of Comsenz's acquisition by Tencent is that million of Chinese sites will be seen as powered by Tencent instead of powered by Discuz!.
Besides, all the search engine of the BBSs built on Discuz system will be powered by Tencent’s search engine Soso. This could help Soso improve its low market share in China's search market against its main competitors, namely Baidu and Google.
In addition, Tencent might integrate its services like QZone and its microblogging service into the Discuz platform. QQ number could also be used as login with all Discuz powered BBS, so that QQ number could become the truly ‘OpenID’ in Chinese web.
Tencent wants to remain China's biggest Internet company
Other Chinese Internet giant Alibaba recently acquired Comsenz’s competitor PHPWind to enter China's BBS market. Tencent’s move on Comsenz is therefore clever in order to counter Alibaba.
BBS plays a very important part in Chinese eCommerce market since people often look for and exchange information about products. The question is now to see whether Tencent will take advantage of Discuz to promote its Paipai eCommerce platform in order to compete with Alibaba.
Tencent which owns 10% of Russian Facebook investor Digital Sky Technologies could look for more acquisitions as it seeks to expand overseas.
China's E-commerce Market up by 60% in Q1
Aug
China's eCommerce market has increased by 60% in Q1 compared to the first 6 months of 2009.
China's eCommerce market is soaring
The amount of online transactions, including B2C, B2B and C2C transactions reached 2,250 billion yuan (331 billion dollars) in Q1. In 2009, the trade volume of eCommerce in China surpassed 3.6 trillion yuan (530 billion dollars).
But online security issues remain
For most online shoppers, security is the main concern. More than half of Internet users have been attacked by viruses or Trojan horses in Q1.
How to Register a .CN or a Chinese Domain Name
Aug
About .CN domain names
.CN is the country code top-level domain (ccTLD) for mainland China. It is currently the sixth most common top-level domain, after .com, .de, .net, .uk and .org with over 7.62 million registrations.
Second-level domain names include generic second-level domains such as com.cn, edu.cn and gov.cn, and second-level domains of provinces such as bj.cn, hn.cn and sh.cn.
About Chinese domain names
Chinese domain names are domain names that contains at least one Chinese character. Domain names with Chinese characters may also be registered at the second level under the .cn TLD.
Latest June, ICANN approved the use of the internationalized TLD .中国 (".china" in Simplified) and .中國 (".china" in Traditional) by CNNIC. These two TLDs were added to the DNS in July 2010.
CNNIC manages .CN and Chinese domain names
Founded in 1997, the China Internet Network Information Center (CNNIC) is a non-profit organization responsible for administering and managing .cn and Chinese domain names.
CNNIC operates under China's Ministry of Information and Industry (MII), an agency that oversees telecommunications, multimedia, broadcasting and satellite transmissions across China.
How to register a .CN or a Chinese domain name
CNNIC accredited Chinese Domain Name registrars responsible for providing Chinese Domain Name registration services. Based on the principle of "first come, first serve", you may select one of them, and go to their website to proceed with the online registration.
Any business or organization, worldwide, can register a .cn name under a new liberalized policy that no longer restricts .cn registrations to Chinese. Currently the registration is not yet open to individuals.
List of search engines in China
Aug
Here is a list of popular search engines in China:

Baidu is by far the leading Chinese search engine for websites, audio files and images. It was established in 2000 by co-founders, Robin Li and Eric Xu.

Founded in 2005, Google China ranks as the No. 2 search engine in China. In March 2010, it decided to redirect all queries from Chinese users to Google Hong Kong.

Sogou is a search engine which can search text, images, music, and maps. Launched in 2004, it is owned by China's No. 2 Internet portal Sohu but Alibaba Group is going to buy shares. Sogou means "Search Dog" in Chinese.

Soso is a Chinese search engine owned by Tencent which is well known for its IM QQ.


Bing is Microsoft's search engine. Bing's official Chinese name is "bì yìng" which literally means "very certain to respond" or "very certain to answer".

Youdao is a search engine released by Chinese Internet company NetEase in 2007. It is the featured search engine of its parent company's web portal, 163.com, and lets users search for web pages, images, news, music, blogs, etc. Youdao roughly translates as “there's a way”.
Do you know other search engines used in China?
Alibaba buys shares in Sogou search engine
Aug
China's No.2 Internet portal Sohu will sell 32% of its Sogou search engine to investors, including top Chinese eCommerce company Alibaba Group.
Sohu sells shares of its Sogou search engine
Sohu will actually sell 16% to Alibaba Group, parent of Hong Kong-listed Alibaba.com and Yunfeng fund, co-founded by Alibaba Chairman Jack Ma, and another 16% to a fund invested by Sohu Chairman Charles Zhang. The remaining 68% of Sogou will be held by Sohu.
When it launched Sogou, Sohu had big hopes for its wholly-owned search engine, but it has failed to gain market share against Baidu and Google during the past few years. The deal with Sohu will help Alibaba expand in the nation’s $1 billion search-engine market.
Sogou is China's third-biggest search engine
According to data from iResearch, Sogou is China’s third-biggest search engine service, though its market share of 0.8% last quarter is a fraction of Baidu’s 71%, and the 27% share held by Google.
Alibaba doesn't seem to really believe in the search potential of Yahoo! China that it entirely owns. It actually pitched Yahoo! China site as an entertainment-oriented portal. By the way, we were wondering last week whether Yahoo! China would team up with a search partner.
Apple may buy Chinese online game developer Handseeing
Aug
US technology giant Apple is planning to buy a Chinese online game developer Handseeing Information Technology.
Apple in negotiations with Handseeing
Founded in 2005, Handseeing develops Java-based online games, in partnership with Sun Microsystems, for China's largest social networking forum Tianya Online.
Apple has been in negotiations with the Chinese firm for a certain period of time and an announcement about a deal can be expected in September. The transaction might reach more than $150 million.
Apple's first acquisition in China?
Apple hasn't made any acquisition in China yet. If the deal with Handseeing is successful, it would be the Cupertino, California-based company's first acquisition in the country.
However, other foreign firms are also interested in Handseeing and Apple could face fierce competition. Apple currently sells its popular iPhone through China's mobile operator Unicom. It opened last month a store in Shanghai, the second one in China.
Globally, the popularity of the iPhone and the iPad is largely due to the App Store (225,000 applications ranging from games to business tools are available for download).
Apple has built its Game Center technology, part of the iOS 4 operating system, as a "new social gaming network" and with Handseeing specializing in online gaming applications, the firm must nicely fit into Apple's business model.
China's online gaming market is soaring
Another reason why Apple wants to acquire Handseeing is because it will help it get a foothold on China's growing online gaming market.
The total number of online gamers in China is currently estimated at around 80 million or about a fifth of the country's total Internet community (China's online population recently hit 420 million).
However, some analysts wondered why Apple was interested in Handseeing as the Chinese company develops Java-based online games and Apple products currently don't support Java.
Baidu looking to expand overseas
Aug
China's leading search engine Baidu is looking to go abroad and invest more overseas in the near future.
Baidu plans to go abroad
According to Baidu CEO Robin Li, the company should grab the opportunity offered by the international market. However, he didn’t mention which countries the company was interested in. Baidu already operates a search engine in Japan.
Robin Li, who opened Baidu's first office in a Beijing motel, expects the move to be made “as early as possible”. He hopes to have significant revenue outside of China in the next 5 to 15 years.
Other Chinese companies have also made efforts to expand abroad, such as Alibaba, the country's top eCommerce site, which recently acquired the US eCommerce site Vendio.
Despite competition, Baidu still leads China’s search market
Baidu currently leads the Chinese search market with a 70% share according to research firm Analysys International. The company's main rival, Google, ranks second with 24%.
Baidu wants to become more than a search company
Baidu is developing several other projects for the mobile market. According to Robin Li, the company is preparing a "revolutionary" product. That should be a mobile OS to compete with Google's Android.
Other sources say that Baidu is also developing its own browser.
Challenges and opportunities in the eCommerce market: bwin case
Aug
I attended yesterday a very interesting seminar organized by the European Union Chamber of Commerce in China on "challenges and opportunities in the eCommerce market". The speaker was bwin's CTO Dr. Thomas Kiessling.
bwin, now the world's largest online gaming company
bwin is the world's leading publicly-listed online gaming platform after its merger with British gaming firm PartyGaming in July 2010. It's an Austrian based online betting company which offers sports betting, poker, casino games, soft and skill games to more than 20 million users in 25 countries.
Among the 1,600 bwin employees, Dr. Thomas Kiessling manages 750 people in Vienna, Romania, Poland and Stockholm, including 320 developers.
Localization is vital to succeed in eCommerce
When you talk about eCommerce, localization is a key success factor. You have to customize your eCommerce for a particular geographical market (it can be a country or a region) in order to understand your local target customer base.
What is important to realize is that it goes beyond simple translation of products.
- Customize sport offerings for local markets ;
- Local domain names utilized ;
- Local payment methods ordered by consumer preferences.
Due to the differences of the markets and regulation, bwin has also to face many challenges like KYC (Know Your Customer), AML (Anti-Money Laundering), customer verification, content and payments.
Why localization is important: example of payment methods
bwin offers more than 100 different payment methods. Why that? Because despite the open market, the EU is a good example of a highly heterogeneous environment where many cultural differences still remain among the countries.
Europeans do not have the same trust and usage towards payment methods. bwin has to offer several payment methods for each specific country. For instance, while bank transfers are the preferred payment method in Germany, the French will preferentially pay with credit card.
By the way, Globally credit card usage is on the decline while online banking usage is rising.
Moreover, Dr. Thomas Kiessling says that fraud management is a topical issue for bwin. He claims that fraud makes-up 1% of all eCommerce transactions and car-not-present fraud is on the rise.
bwin in China
As you may know, online sports betting, poker and casino games are forbidden in China. However, bwin decided to open offices in Beijing in 2007 in order to find opportunities and study the Chinese market.
In case of an opening of the market, bwin China wants to be ready. bwin is also assessing the possibility of joint ventures given China's market specificities.
bwin's CSR: responsible gaming
A dedicated Corporate Social Responsibility department of the company guarantees that products are designed in a way that offers maximum social responsibility: protection of minors, protection against manipulation of bets as well as prevention of gaming addiction.
In order to prevent users from gaming addiction, bwin develops software that can detect patterns among possible addicted users. However, due to strong European regulation about privacy, bwin's main challenge is to find a right balance between personal data usage and responsible gaming.
bwin also supports research in this field in a joint project with Harvard Medical School.









