Miguel's blog

For most people that work at SEO, including us (or THEM), the reason why search rankings matter is clear. We know that for many sites, the traffic from search engines is a key to success. We also know that the first search results in a query are the ones users click on; and most users do not click "Next results" in their search engine.

But explaining this to Average Joe is not nearly as compelling as you would expect (our experience says so!). Many people I know do not understand why SEO is useful for a website. How to prove that SEO is of key importance for a website? Try the "(Google's) Golden Triangle"!

If used appropriately Twitter can generate some seriously good traffic to your website, there are tons of posts about how to do this on the web. Have you tried searching for site:twitter.com in Google recently? You get 137 million search results.

These last few days we have been experiencing a big slowdown for internet websites located outside of China. We just now know the reason; the undersea network cable between Mainland China and Taiwan suffered damage last Wednesday. The Asia-Pacific Cable Network 2 that is used to link China, Hong Kong, Taiwan and South Korea amongst others and took damage in a “single point”.

Much of the Internet traffic is being rerouted, causing slowdowns in several Asian countries. In Beijing we can feel it right now and the whole China seems affected; details of the incident are still not clear.