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Инструменты ранжирования Google Baidu
Key points:
Ранжирование Google
Ранжирование Baidu
Пейдж Ранк (PageRank ) Google
Разрешено использование китайских иероглифов
Новость! Вы можете набирать иероглифы двумя способами: используя латинские буквы и китайские иероглифы
Проверьте ваши позиции в Googleи Baidu используя данный инструмент. Просто введите urlвашего веб-сайта (с или без http://) или ваши ключевые слова, и вы увидите ваши позиции в Googleи Baidu.
Инструмент ранжирования Baidu
Вы можете проверить позиции вашего веб-сайта в google.COM(США), google.CN(Китай) google.FR(Франция) , google.DE(Германия) и Baidu(Китай).
Внимание: Если вы покупаете рекламные места (плата за клик или PPC) в поисковике baidu, то ваш веб-сайт не будет отображен, так как данный инструмент показывает только натуральные (органические) результаты, а не покупные рекламные места.
Baidu Integrates Maps in SERP
20
Apr
Apr
Baidu has released a few weeks ago a new feature that allows its Maps listings to appear into its Search Engine Results Pages (SERP).
For instance, if you now type “accommodation in Beijing” (北京住宿) in China's leading search engine, you can directly see a map in Baidu SERP with a listing of several businesses that offer accommodation in the Chinese capital city:
This feature is new in Baidu, but already exists in other search engines such as Google.
We already blogged about Search Engine Optimization and Google Maps. If your business has a local presence, it's crucial that your website appears in the top rankings, including positions that are featured in maps.
After this new release, it's now time to review your SEO strategy for Baidu Maps! You can also read more articles about SEO for Baidu.
THEM is a digital agency specialized in Chinese and international SEO. Feel free to contact us to know more about our search engine marketing services.
Baidu Search Results Go Social
17
Jan
Jan
Is Baidu following Google’s path in terms of social search results?
A good question to ask to their staff as China’s leading search engine has recently been testing a new social feature that clearly reminds me of Google +1 feature and follows Google's announcement about search results getting more personalized.
Baidu Social Feature
As you can see in the above screenshot, the social feature is present in Baidu search results.
For instance, if I search 'Baidu' in Chinese, the social feature that consists of a thumb up icon very similar to the Facebook Like button is displayed next to the URL in the SERPs.
Next to the icon, you can also see a number (more explanation below).
Please note this social feature is still being tested and doesn’t appear for every search result.
A Way to Boost Baidu Social Share?
Contrary to Google that owns Google+, Baidu doesn’t have its own social network excluding its personal blog service known as Baidu Hi (Baidu Space).
According to an official post on Sina Weibo, the number that appears next to the thumb up icon indicates how many times a web page has been shared using Baidu Share, a social sharing tool that the Chinese search engine company launched last summer.
However, Baidu had bigger ambitions for its social bookmarking service. That is why testing this social feature may mean that Baidu wants to boost the adoption of Baidu Share in the future.
A New Ranking Factor for SEO?
In terms of SEO, it’ll be extremely important to monitor when Baidu largely releases this new social feature. I think it makes no doubt that Baidu will eventually go to this direction.
What will be very interesting to see is how this social feature will affect rankings. As Google uses its +1 button, Baidu may use its social sharing tool as a positive ranking factor.
In short, it may mean that the more your website is shared on Baidu Share, the better your rankings are.
Stay tuned for more explanation about SEO for Baidu!
Baidu Unveils New Travel Information
10
Jan
Jan
Baidu, China’s leading search engine, recently unveiled a new feature that enables users to check travel information directly from the search engine box.
Check Your Flight Status on Baidu
With this new feature, users can get real-time flight information such as time and location of departure, layover and arrival.
For example, you can type your flight number in Baidu, and you’ll get anything you need to know about your flight status, namely information whether there are any delays, cancelations, and other travel-related information.
Similar Services for Trains & Coaches
The service is also available for other transport modes such as trains & coaches.
For inquiries related to train tickets, Baidu redirects the user directly to train search application in the search results page.
Below is how appears Baidu search results page when I type: “train tickets” in Chinese (火车票).
Train in Baidu Search Results
You can then select your dates of travel, place of departure and destination on the application. The application will then let you know the latest available trains and the prices of remaining ticket, as well as where to buy them.
Qunar Gives Travel Data to Baidu
The information provided by Baidu actually come from Qunar, China’s leading travel website. Baidu actually invested $306 million in the company in June 2011.
Some services from Qunar have already been integrated into Baidu search service. For example, when you search a flight from Beijing to Shanghai, you see a search box showing price trends as below:
Qunar Flight Results in Baidu
Top SEO Blog Posts of 2011
4
Jan
Jan
Here comes year 2012, and the time to look back at 2011 in order to check the most popular articles of our blog. In case you didn’t read all of our blog posts, here is a recap of our 12 most read SEO blog posts in 2011:
An article summarizing everything we previously wrote on how to optimize your website for China’s leading search engine. We give you free Baidu tips and ranking tools, but also advice on how to submit your website to Baidu index and optimize your Chinese URLs. More SEO tips.
2. SEO Jokes
One of our funniest blog posts. Who said Internet professionals don’t have any sense of humor?
3. International vs. National Domain Extensions
A very interesting blog post emphasizing why choosing the right domain extension is crucial for your website rankings.
I really like this article. Many companies offer search engine optimization services, and it may be tough to make a choice among them. However, this article gives you clear advice on how to detect bullshit ones and helps you select the right agency to work with.
5. 10 SEO Tools to Check Backlinks
I really like this kind of articles where many useful (and free) optimizing tools are presented. Here they help you check your backlinks. More SEO tools.
6. 10 SEO Tips for Mobile Apps
We usually talk about optimizing your website. What about optimizing your mobile apps?
I think the article title is quite explicit :)
Similar to the previous article, but this time for Mozilla Firefox browser.
9. SEM vs. SEO
The blog post presents situations when SEM is a better choice than SEO. Yes, it happens sometimes!
10. 10 SEO Mistakes Millions Websites Are Doing
Most websites are NOT optimized for search engines. Here is a recap of the 10 most common mistakes and advice on how to avoid them.
In case you still don’t have any Google Page for your business, the article gives you plenty of good reasons to think of starting one.
12. Google +1 Button
Why adding a Google +1 button on your site is a good idea, and can actually help you improve your rankings!
Bonus: SEO & Web Design Shanghai
As you may already now, THEM opened an office in Shanghai in 2011 in addition to our main office in Beijing. If you have any web projects you want to talk about, I’d be glad to meet you in Shanghai and discuss about your website and SEO needs.
On behalf of our team, I wish you a happy new year full of great rankings!
China Search Engine Market: Google Still Declining
17
Nov
Nov
China’s search engine market hit 5.5 billion RMB (approximately 867 million USD) in 2011 Q3, according to online market research firm iResearch.
The search revenue increased by 78% from the same period last year. This dramatic increase is due to a boom in Chinese e-commerce ad spend.
China Search Engine Market size and its evolution (by iChinaStock)
Still according to iResearch data, Baidu now holds nearly 78% market share by revenue of China search engine market while Google’s market share declined from 19% to 18% compared to the previous quarter.
IResearch data comes from search company financial reports and estimates from its own tracking systems.
Below is the full evolution of search engines' market share in China:
| 2010 Q1 | 2010 Q2 | 2010 Q3 | 2010 Q4 | 2011 Q1 | 2011 Q2 | 2011 Q3 | |
|---|---|---|---|---|---|---|---|
| Baidu | 67.8% | 71.0% | 72.7% | 73.4% | 74.6% | 77.3% | 77.7% |
| 29.5% | 26.8% | 24.8% | 24.0% | 22.2% | 19.3% | 18.3% | |
| Sogou | 1.0% | 1.0% | 1.2% | 1.3% | 1.6% | 1.7% | 2.1% |
| Soso | 0.8% | 0.6% | 0.9% | 0.9% | 1.2% | 1.3% | 1.4% |
| Other | 0.9% | 0.6% | 0.4% | 0.4% | 0.4% | 0.4% | 0.4% |
From beginning of 2010 when Google decided to redirect Chinese users to its Hong Kong website, Google has lost 11% market share while Baidu has gained 10% over the same period. As we mentioned before, Google’s loss is Baidu’s gain, but not only.
Indeed, other local search engines also benefit from Google’s decline. Sogou, a Chinese search engine powered by Sohu, and Tencent’s Soso have seen their market share increased over the past year.
Other search engines only account for 0.4% of China’s search engine market. Read more about all the search engines in China.
What search engine do you use in China? Baidu, Google or another one? Do you know you can use both Baidu and Google through BaiGoogleDu?
Submit your Customer Service Hotline to Baidu
11
Nov
Nov
Baidu recently unveiled a tool allowing companies to submit their customer service phone number to the Chinese search engine index.
How many times did it happen to you when you want to contact a company customer service but do not know or find any phone number? Baidu strives to make your life easier with easily returning you the hotline you look for.
What is Customer Service Hotline in Baidu?
With this search feature, Baidu revealed a useful tool that displays a company hotline in prominent positions in the search engine results pages when users search the customer service phone number.
For instance, if you want to look for Qunar Customer Service phone number (Qunar is a very popular travel search engine in China), you would type “去哪儿客服”on Baidu, “去哪儿客服”meaning “Qunar hotline” in Chinese.
Baidu displays a special “hotline box” that shows Qunar’s customer service phone number. Users can therefore call directly that number or visit Qunar’s website by clicking the phone icon to find more information.
Why to Submit my Company Hotline to Baidu?
Below are the main reasons why you should submit your customer service phone to Baidu index:
- Customers: When your customers search your hotline phone number, you help them find useful information quickly.
- SEO: The hotline box is displayed in a prominent position in Baidu search results page. The clickable icon redirecting to your website will potentially drive traffic to your website, especially if your site does not rank high in Baidu. On the contrary, if your customer service page was already well ranked on this query, you may see a decrease in terms of visitors as users will get their answer without visiting your page.
- Free: Submitting your hotline to Baidu is free, and moreover, if you advertise about your customer service on the search engine, it means that people will therefore click less on your ads, so you will save some money.
- Competition: thousands of companies already submitted their hotline to Baidu index, including large firms such as Bank of China, China Southern Airlines, and Haier. If your competitors have their customer service phone number in Baidu index, it is a good reason to submit yours too!
How to submit my Customer Service Hotline to Baidu?
If you want to submit your customer service phone number to Baidu, you should meet some requirements, such as having a contact page on your website, a unified national telephone, and a Baidu account.
Here is the link to submit your hotline to Baidu: http://open.baidu.com/coop/kefu.html
You must fill in contact information, notably keywords that will trigger your hotline box, your customer service phone number, your company name and the destination URL. Baidu says it will review your application within 5 days before approving it.
Note: It seems that Baidu did not submit its own hotline!
Baidu SEO Audit Tool
25
Oct
Oct
In our SEO blog, we usually give you some SEO tips to increase your rankings on any search engine, including Google, Bing, and of course Baidu in China.
Today I am writing about Baidu SEO audit tool available in Baidu Zhanzhang, the Chinese search engine’s equivalent of Google Webmaster Tools.
The service is currently in a beta version and isn't available to everyone.
The tool checks and grades your website on a scale of 0-100 according to several factors, namely:
- The length of your URLs. Keep them short! According to Baidu, the length of your URLs should not exceed 255 bytes.
- The use of dynamic parameters. Check your URL parameters to avoid creating several URLs which access the same page, and therefore avoid having duplicate content issues.
- Your Meta data. If you do not include or use generic terms in Title and Meta Description, you could negatively affect your display and rankings in the search engine results pages (SERPs).
- Your frame information. Baidu recommends you not to use any iframe on your website.
- Your flash. As you know, search engines cannot read everything contained in flash animations. However you can write text descriptions to help Baidu better understand the content of your flash animation.
- Your images. The use of “alt” tag helps Baidu better index your website’s images.
Well, this is not very detailed SEO information but Baidu makes a good step in providing users with support. If you want to read more, you can have a look at our previous articles on how to do Baidu SEO.
Please note we recently released our Baidu SEO tool for Chrome that enables you to easily check your organic rankings on the Chinese search engine in addition to our Baidu Ranking Tool.
When Baidu Powers Google...
19
Sep
Sep
Chinese search company Baidu launched a Thai version of its navigation directory site Hao123.com, and actually powers Google for search.
Baidu powers Google in Thailand
Acquired in 2005 by Baidu, Hao123 is a very popular site in China as it is often set as homepage on Internet cafe browsers. It provides users with hundreds of common websites.
On Chinese language Hao123 website, Baidu is powered as default search engine and appears in the top websites.
Chinese version of Hao123
However, on the Thai-language website, Google is the default search box, as well as placed on top.
Thai version of Hao123
While Google is Baidu’s main competitor in China, it is interesting to see that the Chinese search company actually promotes its rival in Thailand.
I see only one good reason for this. Google's algorithm should be more accurate in Thai than Baidu’s.
Baidu unveils Zhidao in Middle-East
Baidu also recently launched an Arabic version of its popular Q&A site Zhidao.
Arabic version of Baidu Zhidao
So far, over 6,000 questions, mainly about love, health, and sports, are answered on zhidao.baidu.com.eg. The website is currently unable to be visited.
All these releases clearly underline Baidu's willingness to expand abroad. The battle between Baidu and Google in China may be only the beginnings of a larger war to come in world's search market.
Baidu SEO Tool for Chrome
14
Sep
Sep
We have released a new Baidu SEO tool for Google Chrome (and for free!).
Baidu Numerator is a Google Chrome extension that helps you easily check your website natural ranking in Baidu.
As Baidu still mixes some of its natural results and paid ads in the SERP, this extension can be very useful for your SEO. With Baidu Numerator, you can directly see your numbered position in the natural results.
How to install Baidu Numerator?
First, you need to download Baidu Numerator.
Second, you have to install it (the installation should launch automatically in Google Chrome, if not, double-click on the downloaded file). You then have to restart your browser, so your extension can be active.
And that is actually it, you are ready to use our Baidu SEO tool!
How to see my ranking in Baidu?
After you install Baidu Numerator, you just have to go to Baidu’s website, search for your keywords, and you will see numbers appearing in the left of the SERP. These numberes are the positions of every website in the natural results, Baidu's websites excluding.
For instance, if you search for “SEO Shanghai” on Baidu. With our Baidu SEO extension for Chrome, the SERP now appears like below:
As you can see, the position numbers prepend the results in the left.
If you now search for "hotel Beijing", some ads top the SERP. Baidu Numerator only starts counting on the first natural search result (marked here as 1, and actually in 6th position):
How to check rankings in Baidu and Google?
We also developed a ranking tool for Baidu and Google that enables you to compare your rankings on both search engines. Feel free to use it, it is for free too!
If you want to know more about SEO for China, please read our previous articles, such as how to do SEO for Baidu and stay tuned for our next SEO tips!
