"It's a small world..."
Founded in 2007, P1 is a private social network. Contrary to typical Chinese networking sites like Renren Network and Kaixin001, it only targets a small audience: affluent and urban people who need to expand their network. In order to provide a trusted environment, P1 membership can only be obtained through invitations, insuring members to connect with aliked people.
P1 is doing fine in China...
The network currently consists of 700,000 individuals in Beijing, Shanghai and Hong Kong. Their business model is based on advertizing, ecommerce (private sales) and offline events (parties, social activites...) exclusively reserved to P1's members. Since the network wants to remain a close community, there is no need to advertize. In addition, Yu Wang says that P1 focuses only on China and there was no plan to expand abroad. The other internationally well known private social network is aSmallWorld.