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How to lose money on PPC
26
May
May
You want an example of how to lose money with ppc (pay per click) program, I am going to give you one. I have just seen this today, and yes, there are thousands of websites who lose money this way, check the image below.
Whenever somebody types “Beijing”, their ad for a massage appears on google paid placements! And thus, whatever the second and the third word is!
So if I type “Beijing magazine”, I am probably not looking for them right? Still, their ad appears, not targeted, and there are big chances if I click on it that actually, I am not going to be interested by their “massage” services…
It’s easy to earn money online… as easy as it is to lose some.
So, when you chose your keywords for your ppc program, with adwords for example, and if you don’t want to ask professionals to do it (like THEM), then please, use an exclusion list too, so that you don’t waste your money.
5 Ways Google Knows your Backlinks are Bullshit
15
Apr
Apr
Let’s think as a search engine.
First, the more backlinks you have, the more google considers your website as important. BUT, what if the backlinks come from the same webmaster?
The meaning is just that he’s linking his own websites, and not that his content is outstanding. So, these backlinks are less important in the point of view of the search engines, their “grade” should be lower. Your SEO won't work (or work less)
How can google know that it’s the same webmaster behind several websites :
1) Do you use analytics on all your websites with the same google account? Then google knows all these sites are more or less yours.
2) Do you buy all these domains with the same registrar account? Then google knows it through a whois query.
3) Do you host all these websites on the same server? Then google knows the IP, and is likely to consider that it’s the same webmaster behind.
4) Do you use the same google adwords account on these websites? Then google knows it’s the same person who is taking profit from them… aka same owner.
5) Do you use gmail account settings to use different emails with different domains? Then google knows that you are linked to these domains, so you’re probably one of the owners / employees / webmasters.
This list can probably be bigger, but here are some big things google can know about you and your websites, and therefore lower the “weight” they give to a backlink from one of your sites to another.
Truth is, they would do good by applying these rules, since this would make their search engine more efficient and more accurate…BUT, this is also a way to scare webmasters, and to make them NOT use gmail / analytics / adwords and go for the competition instead… which is a bad signal.
In your opinion, what is the policy google is following?
Google Adwords with Pictures
14
Apr
Apr
Adwords uses pictures now. you can add a text and a picture to your ads. no doubt this will increase the CTR (Click through rate), because pictures are often more appealing than just a text based ad
it also mean that companies will have to produce appropriate images and pictures for such ads. I know most of the companies do, but also many small and medium sized companies don't, and they will have to do it... for economic reasons
.
Remember that the less people click on your ads, the more they are expensive for you, because google considers they are not relevant enough. if users click more on your competitors ads because they are more appealing, because they have pictures, it means your PPC (pay per click) will increase. if you want to keep it low, you'll have to use images
i know google doesn't mix these picture ads with the text ads for now. but i am sure they'll end up doing it. so, prepare...
designers, you should have more work in the next couple of months ;o)
