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EnglishYahoo Japan chooses Google as search partner
28
Jul
Jul
Yahoo! Japan announced its intention to team up with Google for search and ads.
Google to power Yahoo! Japan for search and ads
This news can seem surprising since Microsoft and Yahoo! created a Search Alliance. Yahoo! won’t therefore use Microsoft’s search engine Bing which however recently released a Japanese beta version.
Currently powered by Yahoo! US, Yahoo! Japan search engine will be powered by Google. Before going for Yahoo! Search Technology , Yahoo! Japan actually already used Google’s search engine from 2001 to 2004.
Under the agreement, Google will provide users with both algorithmic and paid search results. Yahoo! Japan didn’t disclose the date when the partnership will be effective.
Yahoo! Japan is Japan’s biggest site
Yahoo! Japan is Japan’s leading search engine and the country’s biggest website.
According to market research company NetRatings (Nielsen Online Japan), around 2.5 billion search queries were conducted on Yahoo! Japan latest June (51% of market share), far ahead of Google’s 1.6 billion and Bing’s 144 million search queries. The total amount of search queries from Japanese home and office computers reached 4.9 billion.
Yahoo! in the US actually owns only a share of around 35% in Yahoo! Japan while the majority owner is Tokyo-based telecommunications and media giant SoftBank with a share of 40%.
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