SEO tips by Matt Cutts : make a web page for each store location

Head of Google’s Webspam team Matt Cutts posted yesterday an article in his blog, giving interesting SEO advice: it is best practice to give a url for each of your store location. Let me explain.

Companies having many store locations do not necessarily make a web page for each store and would rather offer search form or POST. And this is a mistake if they want this information to be found by search engines.

In a nutshell, Matt Cutts advices you to make:

- a web page for each store that lists the store’s address, phone number, business hours, etc. (unique url for each page) ;

- an HTML sitemap that points to those pages with regular HTML links, not a search form or POST requests. If you don't have many stores, you could have a single page that links to all your stores. On the contrary, if you do have plenty of stores, you could have for example a web page for each country that links to all stores in that country.

You can find more SEO tips in our previous posts, notably Baidu SEO tips, SEO Audit Example: Amazon China, How to optimize your Chinese urls for Baidu, and  How to optimize your images for Google image search.