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SEO Audit Example : Amazon China

12
Jul
amazon china

Amazon China seo audit example.
Of course, I am not going to teach amazon how to succeed online. Their success story is famous, and the kindle is just one more proof that they can still grow and do good online.

But it doesn’t mean that all they do is right, and yes, an SEO audit would definitely help them grow their targeted traffic, and thus their turn-over, online.

So, I checked their website, and here’s what I found :
1)    Amazon.cn has no RSS or Atom feed! Actually many website’s would bring them backlinks just by reading their feeds and posting links. And search engines rank higher website with RSS feeds. By the way if you want to subscribe to this blog, our feed is here.

2)    On many pages, their meta keywords are just too general, like “DVD” or “MP3”!

3)    They should use meta keywords and description on every page, not only some of them (http://www.amazon.cn/static/lll_081223_newyear.asp/479-6678015-2391038?u... )

4)    They have up to 52 images on their pages, which is TOO much, but that is not the worst  thing, many of them don’t have “alt” attribute, which means that search engines just don’t know what they are all about. (alt attribute help blinds and search engines understand what the image is about)
 

5)    Proper image naming : the names of these images is also important, so please don’t name them like (lt_pcee803805.jpg when the image is actually Microsoft office) http://images.amazon.cn/l/lt_pcee803805.jpg . If you want clients to find your products, make search engines understand where and what they are all about.

6)    3044 errors and 1915 warnings for the coding! Well, the least we can say is that they really really don’t follow the coding standards for html… they should work on that to improve their rankings.

amazon china code validation

7)     There is no sitemap for the website… they should add one

8)    Too many links. It’s commonly said not to go over 100 links in your home page, which is already too much. But here we have … Found 399 urls of which 369 are unique. 399 links, that is way too much.

9)    No url rewriting. And among these 399, none has a proper naming with keywords in urls! That is insane. They are losing web traffic (and money) right now!

10)    Please amazon china, avoid having broken links in general, and on the home page in particular. For example: try to click on the EC trust china at the bottom of amazon china home page… the link is broken, that doesn’t help me trust them ;o)

amazon china footer

Well, I am not going further, I am not doing keywords research analysis, and no competition analysis, no rankings analysis either. I would need 5 days to do a complete SEO Audit.

 

I know nobody is perfect, not even our website, but that leaves room for improvment.

I wrote this article to give you some seo tips, and to show you why it’s worth having an SEO Audit or a website audit. I think amazon china should definitely contact us and buy THEM seo services. feel free to contact us here
 

Submitted by Hacene on Sun, 07/12/2009 - 09:00
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Comments

#1 Interesting tips.

Submitted by Anonymous on Sun, 07/12/2009 - 12:18.

Pretty interesting tips. The article gives simple yet critical points to think about for one's business website, whatever the size and nature of the business. Thanks!
Cedric.

  • reply

#2 But..

Submitted by Anonymous on Mon, 07/13/2009 - 10:33.

But the thing is that maybe they don't need all of these tips because they are already very well ranked..

  • reply

#3 I don't agree with that. You

Submitted by admin on Tue, 07/14/2009 - 01:59.

I don't agree with that. You can always improve your rankings. Even for amazon china. If they can increase their targeted traffic by 30%... imagine what happens to the turn over!

Actually, it can even be that way: without increasing your traffic, you can make it more targeted (people who want to buy find your website first), so you would increase your sales for the same number of visitors

besides, applying these rules would be easy for them (it would take maximum two weeks), and probably very profitable... so they should do it.

that's also why one of our seo services is the seo audit, because it makes very affordable for small and medium size companies and at the same time profitable.

Hacene

  • reply

#4 Increase website traffic

Submitted by Anonymous on Tue, 07/14/2009 - 09:38.

Nice Post!
Thanks for sharing the information...For More Visit

  • reply

#5 70-237

Submitted by aliza (not verified) on Sat, 07/18/2009 - 11:12.

70-237

  • reply

#6 I am off the same point of

Submitted by sem (not verified) on Sun, 07/26/2009 - 06:11.

I am off the same point of view and agree with Hacene that there is always room to improve your ranking. Nice post.

  • reply

#7 Broken Images

Submitted by Grease Monkey (not verified) on Fri, 11/20/2009 - 04:36.

The links to your Images are broken on this page (Items #6 and #10).

  • reply

#8  thank you grease monkey i

Submitted by admin on Wed, 05/12/2010 - 07:37.

 thank you grease monkey
i repaired them

  • reply

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