Optimization on Bing: all you need to know

Since the launching of Bing last June, you need to have some information on optimizing your website for Microsoft's search engine.

Meta: Title

1. Put the most important words at the beginning, because they have more weight in the algorithm (factor of prominence).
2. Try to limit to 65 characters (and use at least 5 characters).
3. For deep pages, put  the most strategic words first, then the description words of the category page, and only at the end, the name of the website.
4. Make sure you don't have two similar titles.
5. Avoid using any of these special characters: ' " < > { } [ ] ( )

Meta: description

Although they are not used in the ranking algorithm, it can be used by Bing to display the snippet (small description of each result). Here are some tips:

1. Create specific descriptions for each page (especially do not repeat the same description on multiple pages).
2. Don't use the same words as in the meta:title. Try to write a "commercial" description to make the visitor click on your website.
3. Try to use between 25 and 150 characters.
4. Avoid using any of these special characters: ' " < > { } [ ] ( )

Meta: keywords

Do not expect much from this meta to improve your ranking ... But according to Bing, it is worth having it, then fill it if it can be done automatically by your CMS (and if it does not bother you to show your competitors what the most strategic keywords on your page are ...).

1. Separate your keywords with comma.
2. Do not exceed 874 characters in total (don't ask me where that number comes from, it is adviced by Bing!)
3. Don't repeat more than 4 times the same word

 Read also:

Bing and Google comparison on keywords