How to optimize your images for Google image search (part 2)?

We already gave a tip on ranking your images on Google, here is the second one.

Chose the right name for your images

If your website talks about food, and if you use an image in an article (eg. the photo of a delicious salad), instead of using the original name of the file DSC100090508003.jpg, you should change it in caesar_salad_lunch_menu.jpg.

This, for two reasons:

1. First, Google will rank your image in Google Images Search, which will create traffic on your website
2. Second, Google is clever and understands that the image you use is related to your article, which will allow him to give your page a better ranking

More tips on Search Engine Optimization