How to lose money on PPC

You want an example of how to lose money with ppc (pay per click) program, I am going to give you one. I have just seen this today, and yes, there are thousands of websites who lose money this way, check the image below.

Whenever somebody types “Beijing”, their ad for a massage appears on google paid placements! And thus, whatever the second and the third word is!
So if I type “Beijing magazine”, I am probably not looking for them right? Still, their ad appears, not targeted, and there are big chances if I click on it that actually, I am not going to be interested by their  “massage” services…

It’s easy to earn money online… as easy as it is to lose some.

So, when you chose your keywords for your ppc program, with adwords for example, and if you don’t want to ask professionals to do it (like THEM), then please, use an exclusion list too, so that you don’t waste your money.