How Facebook Intends to Get Back on its Feet

How's Facebook Doing?

Not so great obviously! So far, the stock exchange hasn’t been so nice to the American company. The share price went from 38$ down to 20$ since its entry in the market. However, it hasn’t planned to let it go. Even though the net result is less good than last year, it remains close to what was expected and we can see a raise of the benefits compared to last year.

Recently, Facebook has done a few modifications on its website that has now more than 950 millions of users. The company of Mark Zuckerberg introduced a new feature that allows the advertiser to promote their page newest status to more fans than it’s usually done.

More recently the social network announced the launching of a new possibility for companies to advertise on its website. First, they will add new options for the facebook pages to target their fans more precisely.  There will also be the release of a new feature very similar to Google Adwords, that would allow the advertiser to sponsor the keywords. The advertiser would buy keywords paid on PPC but since they can only redirect to a facebook page, they won’t be able to buy just any word.

On a SMM point of view, this is a really great opportunity to have better results with your Facebook company page. The ROI will increase dramatically. But keep in mind that you have to make sure this is really the kind of advertisements your company needs and that it is part of a marketing plan you’ve established before. If any doubt, you should contact our web marketing agency!

Will this New Marketing Feature be Efficient?

If Facebook manages to success as well as Google did, that would probably put them back on tracks.

However, you must keep in mind that Facebook’s users are often dissatisfied with the advertisements they found too often on the website. According to a survey of the American Customer Satisfaction Index, Facebook would be, amongst all the social networks, the one that users are the less satisfied with. Let’s hope that this new kind of advertisement won’t be too intrusive for the user.

Anyway, this might be the hand Facebook needed to be back on the market for good, considering the number of users (that has decreased by 4,8% during the past 6 months according to Nielsen) as well as the price of its shares. Maybe they will even catch up on Google shares that are valued at 641$ by the time I write this article.

Anything else we Should Know about the American Social Network?

Latest rumor would be that Facebook’d like to be a new actor in the mobile phone’s market.
So far, it has been denied. But you know what they say: Rumors always have a part of truth.