Google and Qihoo Announce Partnership, Damaging to Baidu
Google the almighty and Chinese mega-company Qihoo 360 are partnering up, leaving out Baidu to fend for itself. Despite it still having a majority stake in search activities in China, Baidu should be a little worried about these two companies pairing up.
When is the great coalition commencing?
The partnership will most likely start within the beginning of 2013 (which is now!). Indeed, Qihoo's CEO had already made it clear the e-commerce giant was rather willing to work with other companies.
Another hint that the linking up will happen soon is the raising of search revenues for 2013 by analysts. They have gone from an estimated $62 million USD to $90 million USD. A massive jump considering we do not even have full details about this marriage yet.
No details yet
It is true that the two companies have stopped short of sharing any details about the upcoming association. Perhaps they are eking them out to make the whole announcement more exciting. Or they are trying to torture Baidu - which if true is hilarious.
What is Google playing at?
So what's the deal with all of this? Why is Google partnering up with a Chinese e-commerce company? Is this its way of eating into the Chinese market.
Furthermore, Qihoo has also launched itself into the world of search engines when it debuted its very first search engine in a bid to expand it's grasp of the internet beyond security - which is where it started.
And with Alibaba lauching it's own search engine recently - this part of the market is getting very heated indeed! More information about this parntership will be eagerly received for us all to get a good idea of what's happening the area.