Google Search Box Links
Jul
Google introduced links in its search box. I think it's a very smart move, and here is why :
1) Many (millions) of people type the address of a website in the search box of google instead of typing it directly in their browser's address bar (internet explorer, firefox, chrome, opera or safari). So, if google puts a link, then they don't have to click the search and then chose the first response. They can directly click the link without search. Less clicks = Better service.
2) Google will lose money, still they do it to improve their service and their clients satisfaction. This is at the heart of their philosophy (remember there is no ad on google home page ;o). why will they lose money? because when you make a search, on the right side you have the ads (and thus money for google). so if you click on the link in the search box without doing the search... then you never see the ads, you never have the chance to click on the ads, so they don't earn money! But since they care more about the user experience... they do it anyways.
3) There is no doubt that in the long run, this strategy is better. you are one click away from another search engine, the more they improve their service, the more likely you will stick to them... and they know it... and more important, they act according to what they know. I think these kinds of decisions are hard (because you lose money), but they are better in the long run. and google wants to compete for the long run, no one doubts that...


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