Google SEO: Do as I Say, Not as I Do!

An SEO specialist named Aaron Wall from SEOBook wrote a very interesting article explaining that Google has paid sponsored links to better rank its Chrome web browser download page.

However, as you may know, those techniques are actually reprehensible by the search company itself.

Indeed, according to Aaron, the request This post is sponsored by Google in English makes more than 400 pages containing sponsored posts by Google, and a do follow to the download page of Chrome.

However, in its good practice SEO guide, Google flays paid links and advices against using do follow links in sponsored posts. 

Matt Cutts, Google’s head of spam, even previously considered those techniques as spam (by the way read our previous article to see how SEO differs from spam).

The question everybody wonders is whether Google would be punished or not. Other companies such as JC Penney, Forbes and Overstock (as well as Google Japan) were severely punished by the search engine for using paid links.

Google hasn’t made any statement about this yet. Let’s see what the search company decides to do with its own page.