Bing and Google SEO comparison on Keywords
Bing gives a lot more weight to keywords in urls than google.
How do I know that
I tested it!Actually, I was comparing bing and google with this simple yet efficient tool, and this is how I got the first impression that bing answers were containing more often the keyword in the website url than on google.
So here’s the test I did
I searched for 50 random (almost) keywords, and I took for each query the first 50 responses of bing and the first 50 responses of google. Which means I checked :
50(keywords) x 50(responses) x 2 (search engines : google and bing) = 5000 links
Don’t worry, I wrote a script for that ;o)
Then I checked if the keyword was (or wasn’t) in the URL of the websites.
Example : I search for the keyword “paris”
So I count this :
I don’t count that :
And here’s what I found :
|For Bing : 86,52% of the first 50 websites contained the keyword in the URL.|
|For Google : 71,16% of the first 50 websites contained the keyword in the URL.|
and don't tell me that this was really dependent on the keywords in my list of 50 keywords.Why? Because bing was showing more websites (with the keyword in the url) than google .... 92% of the time.
So, yes, putting the keywords in the url is really important for BOTH. But it seems that it’s a lot more important for the new Microsoft search engine “Bing”.
So if your strategy is focusing on bing for some niche keyword/market, don’t even think of not putting the keywords in your url or domain name.
Well, I think it’s a bad idea to put such a big weight on the keywords in the url, they should focus more on the content. Besides…this is gonna give more weight to hundred of thousands of parked domains… because domain resellers usually buy domains with keywords in them...
thankful happy I spent the day programming that script, and then sharing this information with you, I wouldn't mind you talk about it, vote for it on digg (check on the right side bar) or link back to here ;o)
Here are the stats for those of you who want all the figures :
|keywords||nb of sites with the keyword in the url for google||nb of sites with the keyword in the url for bing|
|Average number of sites with the keyword in url (among the first 50)||35,58||43,26|
|total sites with keywords (of the 2500 checked)||1779||2163|
|total sites checked||2500||2500|
|% of sites among the 50 firsts with the keyword in the url||71,16%||86,52%|