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EnglishBing and Google SEO comparison on Keywords
19
Jun
Jun
Bing gives a lot more weight to keywords in urls than google.
How do I know that
I tested it!Actually, I was comparing bing and google with this simple yet efficient tool, and this is how I got the first impression that bing answers were containing more often the keyword in the website url than on google.
So here’s the test I did
I searched for 50 random (almost) keywords, and I took for each query the first 50 responses of bing and the first 50 responses of google. Which means I checked :
50(keywords) x 50(responses) x 2 (search engines : google and bing) = 5000 links
Don’t worry, I wrote a script for that ;o)
Then I checked if the keyword was (or wasn’t) in the URL of the websites.
Example : I search for the keyword “paris”
So I count this :
I don’t count that :
And here’s what I found :
| For Bing : 86,52% of the first 50 websites contained the keyword in the URL. |
| For Google : 71,16% of the first 50 websites contained the keyword in the URL. |
and don't tell me that this was really dependent on the keywords in my list of 50 keywords.Why? Because bing was showing more websites (with the keyword in the url) than google .... 92% of the time.
So, yes, putting the keywords in the url is really important for BOTH. But it seems that it’s a lot more important for the new Microsoft search engine “Bing”.
So if your strategy is focusing on bing for some niche keyword/market, don’t even think of not putting the keywords in your url or domain name.
Well, I think it’s a bad idea to put such a big weight on the keywords in the url, they should focus more on the content. Besides…this is gonna give more weight to hundred of thousands of parked domains… because domain resellers usually buy domains with keywords in them...
If you’re thankful happy I spent the day programming that script, and then sharing this information with you, I wouldn't mind you talk about it, vote for it on digg (check on the right side bar) or link back to here ;o)
Here are the stats for those of you who want all the figures :
| keywords | nb of sites with the keyword in the url for google | nb of sites with the keyword in the url for bing |
| test | 25 | 34 |
| seo | 28 | 33 |
| funny | 34 | 44 |
| hello | 42 | 45 |
| welcome | 25 | 20 |
| surprise | 35 | 47 |
| love | 39 | 47 |
| there | 32 | 45 |
| boat | 40 | 46 |
| cars | 30 | 38 |
| design | 45 | 44 |
| pay | 41 | 46 |
| remember | 37 | 47 |
| lyrics | 42 | 45 |
| songs | 25 | 32 |
| manchester | 46 | 48 |
| paris | 42 | 49 |
| beijing | 40 | 48 |
| china | 39 | 45 |
| stop | 44 | 47 |
| photos | 22 | 36 |
| hill | 44 | 47 |
| bikes | 30 | 40 |
| pens | 28 | 40 |
| software | 33 | 41 |
| games | 32 | 39 |
| computers | 17 | 35 |
| folk | 40 | 47 |
| how | 34 | 45 |
| when | 23 | 45 |
| miss | 40 | 49 |
| area | 36 | 46 |
| paper | 34 | 49 |
| headset | 32 | 46 |
| iphone | 42 | 41 |
| news | 37 | 43 |
| php | 47 | 48 |
| drupal | 43 | 44 |
| marketing | 37 | 46 |
| english | 35 | 38 |
| write | 28 | 47 |
| script | 43 | 48 |
| manuel | 35 | 48 |
| language | 35 | 45 |
| tutorial | 36 | 36 |
| berlin | 45 | 47 |
| shanghai | 33 | 44 |
| trip | 43 | 46 |
| casino | 32 | 43 |
| finance | 32 | 44 |
| Average number of sites with the keyword in url (among the first 50) | 35,58 | 43,26 |
| total sites with keywords (of the 2500 checked) | 1779 | 2163 |
| total sites checked | 2500 | 2500 |
| % of sites among the 50 firsts with the keyword in the url | 71,16% | 86,52% |
Submitted by Hacene on Fri, 06/19/2009 - 12:01
Comments
#1 Bing gives a lot more weight to keywords in urls than google.
Yeah I do agree with you. I have seen this. I have a website and with a keyword Live Computer Support my website rank on 1st position in Bing but not in Google because. that keyword exists in my site URL so I think it ranks in Bing coz Bing gives preference the keyword in URL.
#2 this might as well be true as
this might as well be true as false. on every keywords the difference is so minor that you cannot really say whether it is because of keywords in urls or any other parameter. if you had 50 vs 10 then it would rather look true but 71 vs 87 does not really seem to be correct. also keep in mind that some webmasters might not pay too much attention to optimization for bing.
#3 "on every keywords the
"on every keywords the difference is so minor that you cannot really say whether it is because of keywords in urls or any other paramete
i can, because i didn't test one, two, but 50 keywords, and 50 x 50 x 2 = 5000 urls...
besides, "bing was showing more websites (with the keyword in the url) than google .... 92% of the times" isn't that relevant!
"also keep in mind that some webmasters might not pay too much attention to optimization for bing."%
this statment is probably true, but what does it change to the results of our study? yes webmasters optimize more by checking on google and following google rules, but still bing rank higher those who have keywords in the url...
Since we wrote this article, we had the chance to test it so often now, that we create seperate websites for bing
#4 "this statment is probably
"this statment is probably true, but what does it change to the results of our study? yes webmasters optimize more by checking on google and following google rules, but still bing rank higher those who have keywords in the url..." SERP results page may just be different if the website is only optimized for google.
#5 SEO Services India
Thanks for sharing information about Keyword diff between Google and Bing this types of information more important and valuable
#6 Nice article.....I really
Nice article.....I really impressed while reading your post.....Thank you so much , it will useful to every one....
#7 Hi
i think google is the best.
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