Baidu's Mobile Search Risen by 1000% in 3 years

1
Mar
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The great Chinese search engine Baidu has been instrumental in the development of mobile internet throughout China. As it turns out, searche queries made on Baidu from a mobile device have risen by 1000% in the last 3 years. 

 
1000% still sounds like a wild number but if Baidu says it then it must be true. 
 

The next internet will be mobile

 
It is gradually becoming a known fact that any true development of the internet and search trends will happen on mobiles and tablets. A few million billion people have smartphones now and need them constantly for an expanding range of services. 
 
What will we tell our children? "I remember a time when phones were used to call people" HAHA.
 
In order to stay ahead of the game, Baidu needs to crank up the development of mobile related searches. 
 

Baidu's endeavours

 
According to its latest Mobile Internet Development Report, Baidu has somewhere close to 80 million users coming in from mobile devices every day. 
 
In order to really enhance these numbers, Baidu will need to research how we use the search engine from a mobile compared to a static computer. 
 
Indeed, we are often online on our phones at specific times of the day, and are perhaps more likely to be on the move. Thus, searches will revolve around finding places, and services within the vicinity. 
 
A number of Chinese company have been developing mobile-specific versions of their websites. This makes it more likely for smartphone users to visit their websites while on the go. There is nothing quite as terrible as having to deal with a website that is not enhanced for mobile. 
 

How to monetize?

 
The problem with all this great expansion and development is that Baidu has yet to figure out how to make any cash from it. The company is therefore investing heavily in mobile to close in on the gap between PC and mobile. 
 
Baidu's revenue last quarter were close to the $1 billion mark. Despite these impressive figures, the company really needs to ramp up its game as the search engine world is becoming a crowded playground. 
Submitted by allie on Fri, 03/01/2013 - 04:19