Baidu seo tips

How to rank on baidu. First, baidu is the largest Chinese search engine, with more than 60% market share, google has about 20%. So, that’s why you should rank on baidu if you want to be in the Chinese market. Actually working on your chinese seo is often working your baidu seo.

For a start, you can check your baidu rank here.

SEO Tips for Baidu Search Engine :
•    Don’t talk about s(e)x or you’ll be out
•    Don’t attack the Chinese government
•    Use Chinese in your website (but don’t mix several languages on the same page – that's a general statement, not only for chinese)
•    Use a .cn / .org.cn / or .com.cn domain name. Baidu loves China and shows it in its search engine response pages rankings.
•    Host your website in china.  Baidu prefers Chinese IP’s.
•    Have a lot of links. Baidu prefers quantity to quality. Don’t try to have a pagerank 6 or above links like you would do for google. Just have thousands of backlinks.
•    Refresh often. This advice applies to google too. But it seems baidu loves fresh content even more.
•    Don’t use ISO-8885-1 coding in your pages but UTF-8 or GB2312 (well, UTF-8 is better because it suits any language around the globe)

By the way, did you know that you can buy rankings in baidu! Yes, you can pay to be part of the search engine organic reponses (well, not so organic obviously).

How to know if it's Naturel or Paid Result in Baidu?

Actually, you can see if websites that are ranking higher than you are paying for it (which explains that you’ve been working for a year without beating them  ;o)
In the baidu search engine response pages, just check if it’s written “tuiguan” (which means they paid), or “baidu kuaizhao” (which means it’s a real naturel organic result).

Even if you don’t read Chinese, remember that it’s just 2 Chinese characters for ads and 4 chinese characters for naturel reponse. Now, you can start your baidu seo job ;o)