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EnglishBaidu looking to expand overseas
6
Aug
Aug
China's leading search engine Baidu is looking to go abroad and invest more overseas in the near future.
Baidu plans to go abroad
According to Baidu CEO Robin Li, the company should grab the opportunity offered by the international market. However, he didn’t mention which countries the company was interested in. Baidu already operates a search engine in Japan.
Robin Li, who opened Baidu's first office in a Beijing motel, expects the move to be made “as early as possible”. He hopes to have significant revenue outside of China in the next 5 to 15 years.
Other Chinese companies have also made efforts to expand abroad, such as Alibaba, the country's top eCommerce site, which recently acquired the US eCommerce site Vendio.
Despite competition, Baidu still leads China’s search market
Baidu currently leads the Chinese search market with a 70% share according to research firm Analysys International. The company's main rival, Google, ranks second with 24%.
Even if Baidu took advantage of its US rival's incidents in China, the Chinese company still faces fierce competition from other domestic search firms wanting to grow in the profitable search market. Baidu’s other rivals notably include Tencent’s Soso and Sohu’s Sogou.
Baidu wants to become more than a search company
Baidu is developing several other projects for the mobile market. According to Robin Li, the company is preparing a "revolutionary" product. That should be a mobile OS to compete with Google's Android.
Other sources say that Baidu is also developing its own browser.
Submitted by Thibault on Fri, 08/06/2010 - 03:04
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