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EnglishBaidu to compete with Google's mobile OS Android
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The Chinese search engine Baidu considers to enter mobile OS market in order to compete with Google's Android.
Baidu to create mobile OS similar to Android
Baidu'd like to launch its own open source mobile OS. The Beijing-based company won't actually start from scratch since it hired former Google's employees who left the US company involved in a confrontation with the Chinese government.
They will work on the mobile OS project, so there are great chances that Baidu's mobile OS emulates Android in many ways.
Search engine war goes mobile
Baidu is leading China's search engine market with a 70% market share, far ahead of Google's 24%. However, when it comes to mobile search, both companies have about 26% of the market.
The Chinese company has clearly to react if it wants to get a prominent position in the mobile search engine market. Creating its own mobile OS would help it to achieve this objective.
Moreover, Baidu is in talks with mobile handset makers that use Android about embedding a Baidu search box on their phones that are destined for the Chinese market.
Symbian leads China's mobile OS market
Android has made significant progress within the Chinese market. However, Android phones made up only 0.4% of the 7.25 million smartphones sold in China during Q4 2009 (according to technology research firm Analysys International), but they're now widely distributed by many of China’s largest wireless carriers.
The leader of the mobile OS market is Symbian, mainly used on Nokia phones. According to Analysys, Symbian-powered phones made up 72.1% of the smartphones sold in China during Q4 2009.
The Symbian foundation recently announced it would set up a joint lab along with Baidu to help integrate Baidu search functions onto Symbian.
Submitted by Thibault on Fri, 07/30/2010 - 03:16
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