Baidu Integrates Maps in SERP

Baidu has released a few weeks ago a new feature that allows its Maps listings to appear into its Search Engine Results Pages (SERP).

For instance, if you now type “accommodation in Beijing” (北京住宿) in China's leading search engine, you can directly see a map in Baidu SERP with a listing of several businesses that offer accommodation in the Chinese capital city:

This feature is new in Baidu, but already exists in other search engines such as Google.

We already blogged about Search Engine Optimization and Google Maps. If your business has a local presence, it's crucial that your website appears in the top rankings, including positions that are featured in maps.

After this new release, it's now time to review your SEO strategy for Baidu Maps! You can also read more articles about SEO for Baidu. 

THEM is a digital agency specialized in Chinese and international SEO. Feel free to contact us to know more about our search engine marketing services.